Naunhof-based practice marketing service for self-pay patient growth, linked to agency ELSTERKIND
About Praxismarketing Leipzig
Praxismarketing Leipzig is a digital marketing service for medical practices and health businesses. The operator is Alexander Lägel Consulting & Ventures at Zum Wiesengrund 6 in Naunhof, a town just east of Leipzig. Alexander Lägel is also co-managing director of the Leipzig digital agency ELSTERKIND GmbH, alongside Sebastian Kalms, and founder of BALANCE 7 Health GmbH, which sells certified online prevention courses. The service draws on the ELSTERKIND team for delivery, and its calls to action carry the ELSTERKIND name.
The main target is private practices and health facilities that want more private and self-paying patients. Typical clients are physicians, physiotherapists, osteopaths and health facilities. Dentists are not named as a target group, though the services apply to dental practices. Lägel's family links to doctors, therapists and athletes gave him his knowledge of the sector, and some of those contacts are clients.
Work starts with a two to four hour workshop, held in the practice or by video call. An action plan follows, built from the practice's goals, and their advice often differs from what clients first ask for. Implementation then runs over several months, and results take months rather than days. A free seven-page trend report on digital marketing for practices is offered and sent within 24 hours.
Their SEO begins with an analysis of the practice's services, patient search behaviour, search volumes and competitors, with weight on self-pay services and the local catchment area. They optimise the Google Business Profile and portals such as Jameda. On reviews, they build a strategy for gaining good reviews, advise on handling negative ones and help choose which portals are worth paying for, noting that a well kept free Jameda profile is often enough. For Google Ads they follow five steps from choosing treatments to promote through keyword selection, site optimisation and tracking to ongoing cost control, and the practice sets the budget.
Online booking gets its own service. They help pick and set up a booking tool, judged on criteria such as booking by treatment, several practitioners, form uploads before the visit and tracking by marketing channel. They also supply email templates and staff guidelines and suggest steps such as cancellation fees. Website builds, logos, print, video and social media on Instagram, TikTok and Facebook complete the offer, and they use ChatGPT, DeepL Write, Firefly and Freepik AI as tools, with staff reviewing the output.
References include Orthopädie Lägel and Augenarzt Kröber in Leipzig, a nutrition adviser and the online pharmacy apodiscounter. ELSTERKIND's wider client list includes MKK Krankenkasse, Mitteldeutsche Airport Holding, Sodexo and Volksbank Mittweida. No prices are published.
Praxismarketing Leipzig's Website
Praxismarketing Leipzig at a Glance
| Headquarters | Naunhof, Saxony, Germany |
|---|---|
| Other offices | Leipzig (ELSTERKIND GmbH, Zschochersche Straße 1c) |
| Leadership | Alexander Lägel (Owner; Managing Director of ELSTERKIND GmbH and BALANCE 7 Health GmbH); Sebastian Kalms (Managing Director, ELSTERKIND GmbH) |
| Languages | German |
| Pricing | Not published; Google Ads budget set by the practice. Free trend analysis and free Google Ads potential analysis offered. |
| Contracts & reporting | Two to four hour kickoff workshop; step-by-step action plan; implementation over several months; regular review and adjustment of measures. |
| Tools & partnerships | Google Business Profile; Jameda; Google Ads (Search and AI-Powered Shopping Ads certifications held by Alexander Lägel); ChatGPT; DeepL Write; Adobe Firefly; Freepik AI |
Dental Marketing Services
- Strategy workshop and action plan
- SEO for practices
- Google Business Profile and Jameda optimisation
- review strategy and portal selection
- Google Ads for self-pay treatments
- online appointment booking selection and setup
- practice websites
- logo and print design
- practice videos
- social media
Why Dentists Choose Praxismarketing Leipzig
- Focused only on doctors, dentists and clinics
- Founder Alexander Lägel also runs the agency ELSTERKIND
- Sets up online appointment booking for practices
- Manages practice profiles on review portals
- Group clients include health insurer MKK Krankenkasse
Key Strengths
- Focuses only on medical and dental practices and clinics
- Sets up online appointment booking on practice websites
- Runs SEO and Google Ads to bring new patients to the practice
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Where Praxismarketing Leipzig Is Listed
Questions Dentists Ask About Praxismarketing Leipzig
Who is behind Praxismarketing Leipzig?
The operator is Alexander Lägel Consulting & Ventures in Naunhof. Alexander Lägel is also co-managing director of the Leipzig digital agency ELSTERKIND GmbH, which supports delivery.
Do they work with dental practices?
They target private practices and health facilities in general, naming physicians, physiotherapists and osteopaths. Dentists are not named, and no dental references are shown.
How does a project start?
With a two to four hour workshop in the practice or by video call. A step-by-step action plan follows, then implementation over several months.
Can they set up online appointment booking?
Yes. They help choose and configure a booking tool, prepare website content to encourage bookings and provide staff templates and guidelines.
How do they approach Jameda and Google reviews?
They build a strategy for gaining good reviews, advise on negative ones and help decide which portals are worth paying for. A well-kept free Jameda profile is often enough.
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