Kuala Lumpur arm of a regional search agency with a dental clinic marketing service
About Primal
Primal Malaysia Sdn. Bhd. is the Kuala Lumpur office of Primal, a search and performance agency group formed in 2015. The Malaysian team works from Mercu 2 in KL Eco City, and the group has further hubs in Bangkok, the group head office, and Singapore. Mark McDowell is CEO and founder. The group has about 150 staff across the three hubs, serving eight Asia-Pacific markets, and the Malaysian team has about 15 people. Credentials include Google Premier Partner for 2026, Meta Business Partner, HubSpot Certified Partner, LINE Agency Partner and TikTok partner. Awards include Search Engine Land SEO Agency of the Year and gold awards at Malaysia's Agency of the Year and Marketing Excellence Awards.
They run a dedicated service for dental clinics. It covers local SEO, with a Google Business Profile, location page and review request process for each branch. It also includes Google Search, Display and YouTube ads, Facebook campaigns, treatment pages, AI search citations and tracking of calls, WhatsApp messages, bookings and direction requests. Planning starts from the treatments a clinic wants to fill and where its patients live. Before the first call a senior specialist reviews the profiles, site and ads. In month one they set up tracking and launch the first campaigns, and the clinic sees the plan before media spend begins. Ads can be weighted per branch toward clinics with open slots.
Compliance is spelled out. Dental copy follows the Malaysian Dental Council's Guidelines and Provisions for Public Information. Copy stays factual, avoids praise words and comparisons with other clinics, and uses patient testimonials only with consent and without reward. For wider healthcare work they build Medicine Advertisements Board approval into campaign timelines.
Their published dental result is for Sim and Hooi Dental Care, a group with centres in Damansara Heights, Petaling Jaya and OUG. Google Search campaigns raised conversions by 34% to 173 in two months, lifted the conversion rate to 2.97% and cut cost per acquisition by 22% to RM34. Other healthcare cases include SpringHill Clinic, which saw 88% more tracked key events and page-one keywords rising from 16 to 24 in three months, and Metro Eldercare, whose cost per acquisition fell 67% to RM77.
The agency fits multi-branch dental groups and clinics in Malaysia that want SEO and paid media under one report showing bookings and cost per booking by clinic and treatment. Clutch shows a 4.8 rating from 26 reviews. Reviewers describe met KPIs, clear reporting and ROAS rising from single to double digits, while one insurer noted cost per purchase stayed high. Rates run $100 to $149 an hour with a $1,000 minimum project. Profile and website fixes show within weeks, while competitive searches such as dentist near me take several months.
Primal's Dental SEO Page
Primal at a Glance
| Founded | 2015 |
|---|---|
| Team size | About 15 in Malaysia; about 150 group-wide (in the 50-249 band) |
| Headquarters | Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia |
| Other offices | Bangkok, Thailand; Singapore |
| Leadership | Mark McDowell (CEO and Founder) |
| Languages | English; Malay; Chinese; Thai |
| Pricing | No packages published. Rates run $100 to $149 per hour, with a $1,000+ minimum project. |
| Contracts & reporting | 30-minute discovery call, senior specialist review, then first-month setup of tracking and campaigns. Plan and tracking shown before media spend. One report per clinic and treatment. Replies within 24 hours on business days. Contract length not published. |
| Tools & partnerships | Google Premier Partner 2026; Meta Business Partner; HubSpot Certified Partner; LINE Agency Partner; TikTok partner; INSTINCT (in-house AI platform); ElevateSEO |
Dental Marketing Services
- Local SEO and Google Business Profile management per branch
- SEO for treatment and location pages
- Google Search, Display and YouTube ads
- Facebook advertising
- AI search citations
- review request processes
- call, WhatsApp, booking and direction tracking
- per-clinic and per-treatment reporting
- compliance-aware copywriting
Practice Types They Work With
- General dentistry
- DSOs and multi-location dental groups
- aesthetic clinics
Dental Clients & Results
- Sim and Hooi Dental Care: conversions up 34.29% to 173, conversion rate up 21.31% to 2.97%, CPA down 22.28% to RM34 (2 months)
- SpringHill Clinic: tracked key events up 88%, page-one keywords from 16 to 24, AI search sessions up 56% (3 months)
- Metro Eldercare: ROAS up 181%, CPA down 67.44% to RM77 (2 months)
- Jeta Care: cost per lead down 26.9% to RM29.67, leads up 18.4%
Dental Practices They Have Worked With
- Sim and Hooi Dental Care
Why Dentists Choose Primal
- Full-service search, social and performance team
- Experience with medical and pharmaceutical brands
- Data-driven KPI reporting
- Work for major international brands
- Regional reach across Southeast Asia
Key Strengths
- Search and social campaigns tuned to drive new patient bookings
- Generative engine optimization to surface practices in AI search answers
- Data dashboards that link marketing spend to appointment results
- Creative and media planning for treatment awareness campaigns
Awards & Recognition
- Search Engine Land SEO Agency of the Year (2021)
- Search Engine Land Best Overall SEO Initiative Enterprise (2021)
- Google Premier Partners Awards Excellence Lead Gen Full Funnel (2021)
- Agency of the Year Malaysia, Search Marketing Agency of the Year (Gold)
- Marketing Excellence Awards, Performance Marketing (Gold)
- APAC Search Awards Best In-House Team
How the DSA Score Breaks Down
Points earned: 73.8 of 100 (profile 72 × 0.8 + client feedback 16.2). DSA Score: 95/100
What Clients Say About Primal
- 6 on review sites
Clients Most Often Praise
- More new patient bookings 2
- Higher Google Maps & local rankings 2
- Clear reporting & honesty 1
- Value for money 1
In ShortClients praise their KPI-driven campaign management, clear reporting and measurable sales and ROAS gains.
MAT-ER's project manager reports higher sales, inquiries and conversions from Meta Ads performance campaigns.
See it on clutch.coStar Fashion Group saw ROAS rise from single to double digits and sales grow 16-18% on marketplace campaigns.
See it on clutch.coCrossmax Retail says media planning, PPC and SEO consistently met agreed CPM, CTR, CPC and ROAS targets.
See it on clutch.coShow 3 more client reviews
- Enrique Cuan: Pratthanadee Foundation saw content engagement rise 25% and keywords climb from pages 3-4 to pages 1-2. Clutch, 10 Jun 2024
- Shawn Lee: A food and biotech exporter doubled social reach and engagement versus its previous vendor at the same cost. Clutch, 26 May 2022
- David Petchrothai: An agriculture technology company credits SEO, SEM and branding work with improving its marketing approach. Clutch, 26 Oct 2022
Where Primal Is Listed
Questions Dentists Ask About Primal
Does Primal have experience with dental clinics in Malaysia?
Yes. They run a dental clinic marketing service and publish a case for Sim and Hooi Dental Care. That group saw conversions rise 34% to 173 in two months, with cost per acquisition falling to RM34.
How do they handle Malaysian dental advertising rules?
Copy follows the Malaysian Dental Council's Guidelines and Provisions for Public Information. Copy stays factual with no praise words or clinic comparisons, and testimonials are used only with consent and without reward.
Can they manage several branches separately?
Yes. Each branch gets its own Google Business Profile, location page and review process. Ads can be weighted toward branches with open appointment slots.
What will reports show?
Calls, WhatsApp messages, online bookings and direction requests appear in one report next to ad spend, broken down by clinic and treatment. Cost per booking is included where the booking system can share data.
How quickly will we see results?
Google Business Profile and website fixes usually show within weeks. Ranking for competitive searches such as dentist near me in busy areas usually takes several months.
Reviews of Primal
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