Edinburgh web studio building WordPress and ecommerce sites, with hourly-billed SEO and hosting
About Primal Space
Primal Space is a web design and development company registered in Scotland and based at 2 Belford Road in Edinburgh. It was set up in 2015 and has worked on a largely remote model from the start. This setup keeps its overheads and its prices down. The business has widened over time. It began with Magento ecommerce builds in 2015. WordPress, hosting and maintenance followed in 2016, and digital marketing, content writing and photography in 2017. Mailchimp certification and speed optimisation came in 2022, then Shopify, PPC and social media work in 2023. The company has completed more than 350 web projects and has over 150 clients on monthly service plans.
Primal Space is a generalist studio, not a dental specialist. Its dental experience is a website for Pentland Crown and Bridge, an Edinburgh dental laboratory. The lab's previous site was dated. Primal Space replaced it with a responsive WordPress site built with Visual Composer, so lab staff could edit pages themselves. The build included a contact form, social media links, call-to-action buttons and internal linking. The site went live in August 2019, and Primal Space also took on its hosting, SEO and support. Other health-related clients include NHS Lothian, The Sport Dietitian and the charity Short Stature Scotland.
SEO starts with an audit and benchmark of the site in the first month. After that comes on-page and off-page work: tailored copy, natural keyword use, removal of duplicate content, speed improvements and a Cloudflare CDN. Link building is ethical, with no paid links or link farms. Its SEO service does not cover Google Business Profile work or review generation. A practice that wants map-pack growth should ask how this would be handled.
Primal Space suits a single-site practice, clinic or dental lab in Scotland that mainly needs a clean, fast, self-editable website with hosting and maintenance bundled in. Local clients can meet the team in person, and the company also works with clients across the UK. Charities and environmental organisations get a discount.
On The Manifest, the company holds a single 5.0 review from an IT services firm. That client praised the competitive pricing, value and cultural fit on an ecommerce design project. Testimonials on Primal Space's own site come from clients such as Tangram Furnishers and Nordic Outdoor.
Prices are unusually transparent. Work is billed at £90 plus VAT per hour. SEO needs at least six hours a month and is normally agreed on a 12-month contract. The company also publishes guide prices for websites. A single-page site starts at £720. A simple site runs from £1,080 to £1,800, and a brochure site with up to eight pages from £1,800 to £5,000. Ecommerce builds start at £5,000, all plus VAT.
Primal Space's Website
Primal Space at a Glance
| Founded | 2015 |
|---|---|
| Team size | Under 49 employees; remote team of staff and contractors |
| Headquarters | Edinburgh, Scotland, United Kingdom |
| Languages | English |
| Pricing | £90 + VAT per hour. SEO minimum 6 hours per month. Website guide prices: single-page from £720 + VAT; simple site £1,080-£1,800 + VAT; brochure site (2-8 pages) £1,800-£5,000 + VAT; ecommerce from £5,000 + VAT. Discount for charities and environmental organisations. |
| Contracts & reporting | SEO typically on a 12-month contract with a minimum of 6 hours per month; first month is an SEO audit and benchmark; free proposal with cost and timescale estimate before work starts. |
| Tools & partnerships | WordPress; Visual Composer; Elementor; Magento; WooCommerce; Shopify; Adobe Commerce; Cloudflare CDN; Mailchimp (certified 2022); Google Analytics 4; Ecologi (carbon offset partner) |
Dental Marketing Services
- WordPress website design and rebuilds
- responsive mobile design
- self-editable CMS setup
- website hosting and maintenance
- SEO audits and on-page optimisation
- content writing
- speed optimisation and CDN
- GDPR compliance
- PPC
- email marketing
- social media marketing
- online booking systems
Practice Types They Work With
- Dental laboratories
Dental Clients & Results
- Pentland Crown and Bridge: outdated site replaced with responsive WordPress build plus hosting and SEO (launched August 2019
- no metrics published)
Dental Practices They Have Worked With
- Pentland Crown and Bridge (Edinburgh dental laboratory, website build 2019)
Why Dentists Choose Primal Space
- Named dental lab client
- WordPress builds
- Hosting included
- Local Edinburgh studio
- Based in Edinburgh and the Lothians
Key Strengths
- Refreshes brands for practices and healthcare suppliers alongside new websites
- Offers ecommerce web design for practices or labs selling products online
- Includes hosting and maintenance so practice websites stay secure and online
How the DSA Score Breaks Down
Points earned: 29.5 of 100 (profile 22 × 0.8 + client feedback 11.9). DSA Score: 86/100
What Clients Say About Primal Space
- 1 on review sites
Clients Most Often Praise
- Dental website design 1
- Value for money 1
An IT services company hired Primal Space for e-commerce design/development for a client; praised intuitive navigation, user-friendly design and value.
See it on themanifest.comWhere Primal Space Is Listed
Questions Dentists Ask About Primal Space
Has Primal Space worked with dental businesses?
Yes, on a small scale. In 2019 they rebuilt the website of Pentland Crown and Bridge, an Edinburgh dental laboratory, and they host and support it. No dental practice clients are named in their portfolio.
How much does Primal Space charge?
They bill £90 plus VAT per hour. Published website guide prices start at £720 plus VAT for a single-page site, with brochure sites at £1,800 to £5,000 plus VAT.
What commitment does their SEO require?
SEO needs a minimum of six hours per month and is typically agreed on a 12-month contract. The first month is used to audit and benchmark the site.
Can my team update the website ourselves?
Their builds are designed for self-management. The dental lab site, for example, uses WordPress with Visual Composer so staff can add and edit pages.
Do they offer Google Business Profile or review management?
Their SEO covers audits, content, speed work and link building, but not Google Business Profile or review generation. Ask them directly if map-pack visibility is a priority.
Reviews of Primal Space
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