Cologne digital consultancy for paid search, SEO, tracking and conversion since 2013
About Pro Performa GmbH
ProPerforma GmbH is a digital consultancy and performance marketing agency based on Breite Straße in central Cologne. The company was registered on 9 January 2013 under HRB 77517 at the Cologne court, and it started on 10 January 2013 after strategy work that began in summer 2012. Roland Ballacchino is the managing director, and Jens Karsch has been an authorised signatory since January 2025 and handles first consultations.
Its history shows a steady shift in focus. Early work centred on SEO, SEM and e-commerce, alongside a reputation management service called ProReputation. The agency became a Google Partner in 2014, a Searchmetrics Ruby Partner in 2015, and a founding member of Digital Hub Cologne in 2016. It later added Google Data Studio certification, business intelligence, Shopware plugins and server-side tracking, and in 2026 it launched an AI agency offer with ten service areas.
Current services include paid advertising on Google, Microsoft, Meta, LinkedIn and TikTok; SEO plus optimisation for AI search engines; conversion work and lead generation; server-side tracking with GTM and GA4; web development on WordPress, TYPO3 and Contao; and shops on WooCommerce, Shopify and Shopware. The agency also offers barrier-free web development and digital strategy consulting. Its method has four phases: a potential analysis, a tailored strategy, ongoing personal support, and long-term development measured through KPIs and regular reports.
ProPerforma has no dental page and no named dental clients. Its only medical reference is a testimonial from Prof. Dr. med. Christoph Baltin of an orthopaedic MVZ practice linked to Uniklinik Köln, who describes a five-year partnership covering a website relaunch, SEO and patient acquisition. That makes it a plausible option for a German practice or MVZ that wants analytics-heavy paid search and tracking more than a dental-specific playbook.
Other clients include Searchmetrics, The Customization Group, homelike, CODE University, Dr. Nolte IFRS Consulting, IPN IT Precision Network and Schwihag AG. Google reviews total seven, all five stars, with reviewers praising the consulting, the staff and the project management, though most reviews are several years old.
Partner badges include Google Partner, Microsoft Partner, Adobe, LinkedIn Marketing Partners, Trusted Shops, Leadinfo Bronze and Stape. The agency is a member of Wirtschaftsrat Deutschland and was an authorised consultant for the federal go-digital funding programme. Prices are not published, and there is no stated performance guarantee.
Pro Performa GmbH's Website
Pro Performa GmbH at a Glance
| Founded | 2013 |
|---|---|
| Team size | Micro enterprise (under 10 employees) |
| Headquarters | Cologne, North Rhine-Westphalia, Germany |
| Leadership | Roland Ballacchino (Managing Director); Jens Karsch (Authorised Signatory, Prokurist) |
| Languages | German |
| Pricing | Not published; initial consultation via appointment booking |
| Contracts & reporting | Four-phase approach (potential analysis, strategy, ongoing support, KPI-based development) with regular reports; contract length not published |
| Tools & partnerships | Google Partner; Microsoft Partner; Bing; Adobe; LinkedIn Marketing Partners; Trusted Shops; Leadinfo Bronze Partner; Stape (server-side tracking); Power My Analytics; Google Data Studio certified; Searchmetrics Ruby Partner (2015); WordPress; TYPO3; Contao; Shopware; Shopify; WooCommerce |
Dental Marketing Services
- No dental-specific offer. General services usable by practices: SEO and AI search (GEO/LLMO) optimisation
- Google and Microsoft Ads
- Meta, LinkedIn and TikTok ads
- conversion optimisation and lead generation
- server-side tracking and GA4
- website relaunch on WordPress, TYPO3 or Contao
- barrier-free web development
- reputation management
Why Dentists Choose Pro Performa GmbH
- Consulting plus performance marketing
- On-page and off-page SEO
- Analytics included
- Small senior crew
- Seven 5-star reviews
Key Strengths
- Manages practice projects closely and improves site conversion for more bookings
- Uses web analytics to show which channels bring patient enquiries
- Advises practice owners on their whole digital setup, not just marketing
- Runs SEM campaigns and off-page SEO to bring patients to practices
Awards & Recognition
- Feedbax Top Rated badge
How the DSA Score Breaks Down
Points earned: 41.1 of 100 (profile 33 × 0.8 + client feedback 14.7). DSA Score: 88/100
What Clients Say About Pro Performa GmbH
- 3 on Google
In ShortShort Google reviews praise consulting quality, performance marketing and project management.
Dino a praises top consulting, staff and ideas; strongly recommends.
See it on reviewhero.ioTop consulting and very good performance marketing; would use again.
See it on reviewhero.ioVery competent consulting and top project management.
See it on reviewhero.ioWhere Pro Performa GmbH Is Listed
Questions Dentists Ask About Pro Performa GmbH
Does ProPerforma specialise in dental marketing?
No. It is a general performance marketing consultancy with no dental page or dental clients. Its one medical reference is an orthopaedic MVZ practice at Uniklinik Köln.
What did they do for the medical practice they mention?
They have worked with the practice for five years. The work covered a website relaunch, SEO and patient acquisition.
How long has the agency been operating?
It was founded in Cologne in January 2013 and has been a Google Partner since 2014. Roland Ballacchino has led it as managing director.
Can they measure which channels bring in patient enquiries?
Analytics is a core service, including GA4, server-side tracking and business intelligence dashboards. The agency reports against KPIs on a regular basis.
What do their reviews say?
Their seven Google reviews are all five stars and mention strong consulting, good staff and well-run projects. The sample is small and most reviews are a few years old.
Reviews of Pro Performa GmbH
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