Large Latin American SEO and CRO agency serving enterprise brands, plus a diabetes clinic
About Punto Rojo
Punto Rojo is a Latin American digital growth agency with Buenos Aires roots. Its head office is now in Guadalajara, Mexico, with a second base in Buenos Aires and offices in Miami, Santiago, Bogotá and Lima. It was founded in 2011 and has 13 years of growth work behind it. Leadership includes founder and CFO Mauro Quieto, CEO Santiago Torregrosa, CXO Natalia López, COO Sol López and innovation lead Nicolás Milloch. Headcount is 50 to 249.
Their services fall into three groups. SXO covers SEO, paid search, and AI and generative search. Conversion Boost covers CRO and analytics. Targeted Branding covers programmatic ads and digital PR. Within SEO they offer technical, local, international, YouTube and app store optimization, plus content and link building. They work either alongside in-house teams or as the full delivery team. The agency also runs public events and training: SEOday since 2015, Local Search Day, Conversion Day, and an SEOspecialist certification.
Their client roster is mostly large consumer brands and telecoms, including Entel, Coppel, Cencosud, Falabella, Nestlé and RE/MAX. Healthcare is a small part of the work, but one result is relevant. CLIVI, a Mexican digital diabetes clinic, saw a 224 percent rise in organic traffic within five months and about a one-point gain in conversion rate. Its marketing team says the agency stays focused on lead and sales targets. Other results include more than tenfold organic traffic growth in a year for the broker Libertex, and a 342 percent rise in organic sales for the retailer Innovasport. They have no named dental clients. The agency suits Spanish-speaking dental groups or DSOs with large sites and multiple markets more than single-chair practices.
Clutch rates them 4.6 from 28 reviews. Reviewers mention SEO knowledge, flexibility when roadmaps change, and regular weekly or monthly check-ins. The most common criticism is reporting: clients asked for clearer metrics and more tailored keyword reports. Cost is the lowest-rated area, and one client mentioned occasional language barriers in English. TechBehemoths shows 4.6 from five older reviews, including one complaint about reaching the firm by phone.
Projects start at $10,000, with hourly rates of $50 to $99. The most common project size is $10,000 to $49,999. Prices are not published. The agency has been named among Great Place to Work's top 20 companies and ranked first as a workplace for women. It also won Best Online Marketing Agency at Argentina's eCommerce Awards in 2018 and 2020.
Punto Rojo's Website
Punto Rojo at a Glance
| Founded | 2011 |
|---|---|
| Team size | 50-249 employees |
| Headquarters | Guadalajara, Jalisco, Mexico |
| Other offices | Buenos Aires, Argentina; Miami, USA; Santiago, Chile; Bogotá, Colombia; Lima, Peru |
| Leadership | Mauro Quieto (Founder and CFO); Santiago Torregrosa (CEO); Natalia López (CXO); Sol López (COO); Nicolás Milloch (Innovation Lead) |
| Languages | Spanish; English |
| Pricing | $10,000+ minimum project, $50-$99/hr, most common project $10,000-$49,999 (some listings give an average of $99/hr and a $10,000-$25,000 minimum budget, others $70-$150/hr). Prices are not published on the agency site. |
| Contracts & reporting | Clutch reviewers describe weekly, biweekly or monthly check-in meetings and 12-month SEO strategies. Can work alongside in-house teams or run full delivery. No contract terms published. |
| Tools & partnerships | SEOspecialist certification (own programme); SEOday event organizer |
Dental Marketing Services
- Technical SEO
- local SEO
- international and multilingual SEO
- content strategy
- link building
- AI and generative search optimization
- paid search
- conversion rate optimization
- data analytics
- programmatic advertising
- digital PR
Dental Clients & Results
- CLIVI (digital diabetes clinic): organic traffic up 224% and conversion rate up about 1 point (five months)
- Libertex: organic traffic up more than 1,000% (one year)
- Innovasport: organic sales up 342%
- WillDom: site health up more than 20%
Why Dentists Choose Punto Rojo
- Also works with medical clients
- Lifted leads for RE/MAX
- 28 Clutch reviews averaging 4.6
- Projects from $10,000
Key Strengths
- Adapts a practice's SEO roadmap flexibly as new ideas arise, with tight project management
- Teaches practice teams the reasoning behind each SEO recommendation
- Focuses clinic SEO and conversion work on lead generation goals
- Builds content marketing strategies that grow search traffic for healthcare clinics
Awards & Recognition
- Great Place to Work top 20 and #1 best workplace for women
- Best Online Marketing Agency, eCommerce Awards Argentina 2018 and 2020
- TechBehemoths Awards finalist 2023 and 2024
How the DSA Score Breaks Down
Points earned: 46.2 of 100 (profile 37 × 0.8 + client feedback 16.6). DSA Score: 89/100
What Dental and Healthcare Clients Say About Punto Rojo
- 2 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 1
In ShortClients praise professionalism, SEO knowledge, flexibility and timely delivery.
Healthcare clinic says the team focused all efforts on lead generation and sales goals via SEO & CRO.
See it on clutch.coTravel services unit of a medical group calls project management flawless.
See it on clutch.coWhere Punto Rojo Is Listed
Questions Dentists Ask About Punto Rojo
Do they have healthcare experience?
Yes, in a limited way. CLIVI, a Mexican digital diabetes clinic, saw 224 percent organic traffic growth in five months. They have no named dental clients.
What size of practice are they best for?
Their clients are mostly large brands with big sites across several countries. They fit dental groups or DSOs better than single practices, and projects start at $10,000.
Do they work in Spanish across Latin America?
Yes. They work in Spanish and English and have offices or teams in Mexico, Argentina, Chile, Colombia, Peru and the US.
How do they communicate with clients?
Clutch reviewers describe weekly, biweekly or monthly meetings and quick replies. Some asked for clearer reporting metrics.
Do they offer local SEO?
Yes. Local SEO is one of their services, and they run a Local Search Day event alongside SEOday.
Reviews of Punto Rojo
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