Small Cambridge SEO consultancy offering retainers, audits, local SEO and penalty recovery
About RAD SEO
RAD SEO Ltd is a small search consultancy at The Officers Mess Business Centre on Royston Road in Duxford, just south of Cambridge. It opened in April 2012 as Red Alien Digital, an SEO agency for small and medium businesses. It became RAD SEO Ltd in May 2020. Zak Jacobs, who has worked in SEO since 2006, leads the business. The team has four people, within the one-to-five staff band. The office is open Monday to Friday, 9:00 to 17:30.
Over time the firm moved from fully hands-on SEO management to strategic consultancy, which lets it work closely with each client. It offers SEO management retainers covering technical SEO, content strategy and AI optimisation, plus standalone consultancy and website audits. It also does local SEO, penalty recovery that finds and removes harmful backlinks, and Google Ads management as a Google Adwords Partner. Smaller services include CRO analysis, UX reviews, analytics setup, Data Studio dashboards and rank reporting. A newer search and AI retainer targets visibility in AI-driven search tools.
The local SEO process is clear. The team reviews the existing site, holds an exploratory call and studies how the business compares with regional competitors. It then recommends page and content changes and sets up tracking. Work begins with a six-month plan that adds keywords gradually, alongside link and citation reviews, technical fixes and content advice. The firm can also write page, blog and news content. Reports show rankings and compare results with competitors. The firm avoids harmful tricks and follows Google's guidance. A dental practice around Cambridge competing for map results, or recovering from a ranking drop caused by poor links, would use these services.
There is no dental work in its published record. Named clients include Syngenta, Alzheimer's Research UK, Allia, IFM, Marshall Recruitment, Bill Amberg, Sagentia, Into The Blue and AJ Grab Hire. Its clients are mainly research and engineering firms, professional services businesses and local growth companies. No case studies with figures are published.
Its Google rating is 5.0 from 19 reviews posted between 2014 and 2023. Reviewers say complex topics were explained in plain terms and praise patience, regular updates and gains in rankings, traffic and enquiries. One small business called the fees very reasonable. Prices are not published. Clients choose a monthly retainer or a short audit or consultancy project, and the first step is a free SEO review and call. The model suits independent practices that want direct contact with one senior consultant rather than a large account team.
RAD SEO's Website
RAD SEO at a Glance
| Founded | 2012 |
|---|---|
| Team size | 1-5 employees |
| Headquarters | Duxford, Cambridgeshire, England, UK |
| Leadership | Zak Jacobs (Founder and lead consultant) |
| Languages | English |
| Pricing | Not published. Work is sold as monthly SEO retainers or short-term audit and consultancy projects. A free SEO review and consultant call are offered. |
| Contracts & reporting | Monthly retainers or fixed short projects. Local SEO starts with a six-month plan. Reports cover rankings and compare results with competitors. Notice periods are not published. |
| Tools & partnerships | Google Adwords Partner; Google Analytics; Google Data Studio |
Dental Marketing Services
- Local SEO and Google Business Profile visibility
- SEO audits
- SEO management retainers
- SEO consultancy
- penalty and ranking recovery
- backlink and citation review
- content writing for pages and blogs
- Google Ads management
- analytics setup and rank reporting
- AI search retainers
Why Dentists Choose RAD SEO
- Based at The Officers Mess business centre, Duxford
- Operating as an SEO consultancy since 2012
- Specialist Google ranking recovery service
- Alzheimer's Research UK listed as a client
- Offers AI search retainers alongside SEO
Key Strengths
- Works directly with practice owners through a hands-on consultancy model
- Gives practice owners patient, clear guidance on how SEO works
- Helps practice websites recover lost Google rankings after penalties
- Runs SEO audits and local SEO to lift a practice in map results
How the DSA Score Breaks Down
Points earned: 38.1 of 100 (profile 29 × 0.8 + client feedback 14.9). DSA Score: 88/100
What Clients Say About RAD SEO
- 4 on Google
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Dental website design 2
- Clear reporting & honesty 1
In ShortGoogle reviewers credit founder Zak with clear SEO guidance and large traffic/ranking gains.
SEO campaign results far exceeded expectations, with traffic up fourfold, leading to contract renewal.
See it on designrush.comAlex Carter reports strong traffic and ranking results and complete trust in Zak for website marketing.
See it on designrush.comOliver Wilson praises the branding and website design produced for Carter Recruitment.
See it on designrush.comShow 1 more client review
- Karl O'Callaghan praises Zak and Red Alien for patient, clear SEO guidance. Google, 5 December 2023
Where RAD SEO Is Listed
Questions Dentists Ask About RAD SEO
Who will handle our SEO at RAD SEO?
The firm is led by Zak Jacobs, who has worked in SEO since 2006. It is a small consultancy of about four people, so clients deal directly with senior staff.
Can they help if our rankings dropped suddenly?
Yes. They offer a penalty recovery service that finds and removes harmful backlinks to help win back rankings and domain authority.
How does their local SEO work?
They review the site, study regional competitors, recommend page changes and set up tracking. A six-month plan then adds keywords gradually, alongside link, citation and content work.
Do they have dental clients?
No dental clients are named. Named clients include Syngenta, Alzheimer's Research UK, Allia, Sagentia and Marshall Recruitment.
How is pricing structured?
Prices are not published. Clients choose a monthly retainer or a one-off audit or consultancy project, after a free SEO review.
Reviews of RAD SEO
No reviews on this site yet. Have you worked with RAD SEO? Your review helps other dentists choose.