Oxford web design and development studio running since 1998, with SEO services
About Rare Form New Media
Rare Form New Media is a web design and development studio at 28 Beaumont Street in central Oxford. Jean (Jeannie) Paldan started the business in 1998 from her home in Plymouth, Michigan. She moved to England at the end of 2001 and, after about a year building websites there, reopened Rare Form in Oxford with programmer Joss Earl. Paldan is founder and CEO and leads the design, marketing and SEO teams. Earl is managing director and CTO and led development of the studio's Tank CMS. General manager Geoff Caddy runs projects and Michael James is lead developer. The team has around ten people. The studio marked its 25th anniversary in April 2023 with a rebrand and a move to Beaumont Street.
Websites are the core of the business, mostly bespoke WordPress builds, plus Shopify stores and migrations from Joomla and Drupal. Digital marketing sits alongside: SEO, local SEO, social media, graphic design, remarketing and campaign direction. Every new site includes on-page SEO at launch. The studio also builds progressive web apps and native apps, and its custom software work covers databases, CRM integration and point-of-sale integration. That suits a practice that needs a site linked to other business systems, not just a marketing retainer.
Rare Form does not publish a dental service page and names no dental practices. Health care is among the industries it serves, and Tripp Hearing, an audiology business, gave a testimonial about its new website. That is the nearest example to a clinical practice. Most named clients are Oxford retailers, builders and hospitality firms. They include Walters of Oxford, The Oxford Bar Company, Lynch Brother Homes, Electric Scooter Store, John Gowing Jewellers and Jackson Build, plus larger names such as Travelodge, Oxford University and Vicon. A dental practice should therefore expect a general web studio with local SEO skills, not a dental specialist that knows GDC advertising rules or dental software.
The studio has five-star testimonials and is rated five stars on Google and Facebook. Testimonials praise quick, patient responses and help adjusting a site after launch. There are no reviews on DesignRush or Sortlist.
Pricing is quoted per project. The average rate is $90 an hour, with minimum projects of $10,000 to $25,000. No retainer terms or reporting cadence are published.
Rare Form New Media's Website
Rare Form New Media at a Glance
| Founded | 1998 |
|---|---|
| Team size | About 10 employees |
| Headquarters | Oxford, England, UK |
| Leadership | Jean Paldan (Founder and CEO); Joss Earl (Managing Director and CTO); Geoff Caddy (General Manager); Michael James (Lead Developer) |
| Languages | English |
| Pricing | Quoted per project. Average of $90/hr and a minimum project size of $10,000 to $25,000. |
| Tools & partnerships | WordPress; Shopify; Tank CMS (in-house); Joomla and Drupal migration |
Dental Marketing Services
- Bespoke WordPress website design
- on-page SEO at launch
- local SEO
- SEO
- social media
- remarketing
- graphic design
- website administration
- CRM integration
- app development
Why Dentists Choose Rare Form New Media
- Running in Oxford since 1998
- Beaumont Street office in central Oxford
- Builds apps and custom CRM integrations
- Clients include Walters of Oxford
- 4.92 Google rating from 50 reviews
Key Strengths
- Builds SEO into every new practice website from the start
- Covers link building and off-page SEO for practices as well as local search
- Designs logos, print and digital artwork tied to a practice's marketing goals
- Administers practice websites on an ongoing basis after launch
How the DSA Score Breaks Down
Points earned: 37.6 of 100 (profile 47 × 0.8 + client feedback 0). DSA Score: 88/100
Where Rare Form New Media Is Listed
Questions Dentists Ask About Rare Form New Media
Does Rare Form specialise in dental websites?
No. They are a general web design and development studio, with no dental page or dental clients. Health care is among their industries, and their nearest named example is Tripp Hearing, an audiology business.
How long have they been in business?
The studio was founded in 1998 by Jean Paldan in Michigan and reopened in Oxford in the early 2000s. It celebrated its 25th anniversary in April 2023.
Is SEO included with a new website?
Yes. Every new website includes on-page SEO, and they also sell ongoing SEO, local SEO and social media services.
What does a project cost?
Prices are quoted per project. The average rate is $90 per hour, with minimum projects of $10,000 to $25,000.
Can they connect a website to other practice systems?
Their custom software services include database work, CRM integration and point-of-sale integration. They also build progressive web apps and native apps.
Reviews of Rare Form New Media
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