Independent NZ performance agency, formerly Uprise Digital, with SEO, paid media and analytics
About Reason
Reason is an independent performance marketing agency with offices at Level 2, 326 Lambton Quay in Wellington and 1/3 Lorne Street in central Auckland. It was founded in 2009 as Uprise Digital by Tim Pointer, now chief executive, and Matt Rowe, managing director in Auckland. In 2021 it bought the data and analytics firm Absolute Analytics, which made it one of the largest independent marketing agencies in New Zealand. The rebrand to Reason came when the founders felt the agency had grown into competing with global network agencies.
The team numbers about 45. Named specialists include senior SEO specialist Ria Parish, head of content Hannah Carr, head of data and analytics Tomek Bielanski, martech lead Jarryd Rautenbach and several performance and media leads. There is no separate pitch team: the people a client meets at the start are the people who do the work.
Its services include SEO, paid search, paid social, programmatic display, content, email and CRM, conversion work, and data and analytics. It holds Google Partners Premier status and is a Klaviyo partner. The Kiwi Wealth case study shows how it works: three messaging themes and landing pages were tested across four digital channels plus search, budget moved to the strongest performers during the campaign, and an online quiz was promoted through influencers and radio. The campaign lifted KiwiSaver applications by 49.13 percent, produced 36,390 sessions, and reached an 81 percent quiz completion rate and a 26 percent email opt-in rate.
Reason has no dental or health page, and its client list leans towards national brands: IAG, Mitre 10, Chubb, Trustpower, THL, Rebel Sport, Briscoes, Countdown, Plunket, Hirepool, DoorDash, Bendon, Bobux and Antipodes. Recent SEO wins include Briscoes and Rebel Sport. That profile suits a multi-site dental group or a dental brand with a national footprint and a meaningful media budget more than a single-chair practice.
No prices or minimum budgets are published. New enquiries start through a form on the contact page, and the agency publishes a newsletter called Reason Insights. A separate UK company also called Reason appears on some data sites and is not connected.
Reason's Website
Reason at a Glance
| Founded | 2009 |
|---|---|
| Team size | About 45 employees |
| Headquarters | Wellington, Wellington Region, New Zealand |
| Other offices | Auckland |
| Leadership | Tim Pointer (Co-founder and CEO); Matt Rowe (Co-founder and Managing Director, Auckland); Tomek Bielanski (Head of Data and Analytics); Hannah Carr (Head of Content); Ria Parish (Senior SEO Specialist) |
| Languages | English |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | Same team from first meeting through delivery; no published contract length or minimum. |
| Tools & partnerships | Google Partners Premier; Klaviyo partner; Absolute Analytics (acquired 2021); Outbrain; Gmail ads |
Dental Marketing Services
- SEO
- content marketing
- paid search
- paid social
- programmatic display
- email marketing and nurturing
- conversion rate optimisation
- data and analytics
- creative testing
Dental Clients & Results
- Kiwi Wealth: KiwiSaver applications up 49.13%, application completions up 5.26%, 36,390 campaign sessions, 81% quiz completion and 26% email opt-in (summer campaign launched in December)
Why Dentists Choose Reason
- Office on Lambton Quay, Wellington, plus an Auckland team
- Holds Google Partners Premier status
- About 45 digital marketing staff according to its site
- Runs SEO, GA4 and paid media training workshops
- Client logos include Plunket, IAG and Mitre10
Key Strengths
- Checks every practice paid campaign build through a stringent QA process
- Builds custom practice performance dashboards with written, actionable insights
- Consults on attribution modelling, practice CRM integration and cross-device tracking
Awards & Recognition
- Google Partners Premier status
How the DSA Score Breaks Down
Points earned: 19.2 of 100 (profile 24 × 0.8 + client feedback 0). DSA Score: 84/100
Where Reason Is Listed
Questions Dentists Ask About Reason
Is Reason the same company as Uprise Digital?
Yes. Tim Pointer and Matt Rowe founded Uprise Digital in 2009 and later rebranded it as Reason. They also acquired Absolute Analytics in 2021.
Does Reason have dental clients?
No dental clients are named. Their clients are mostly national brands in insurance, retail, finance, health services such as Plunket, and tourism.
Who would work on my account?
There is no separate pitch team, so the people you meet at the start do the work. Their team of about 45 includes SEO, content, paid media, martech and analytics specialists.
What results have they published?
For Kiwi Wealth, a multi-channel campaign brought a 49.13 percent rise in KiwiSaver applications. It used creative testing, budget shifts to the best channels, and an online quiz.
Where are their offices?
They are at Level 2, 326 Lambton Quay in Wellington and 1/3 Lorne Street in central Auckland.
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