Newcastle web and Google Ads agency, Premier Partner since 2016, publishing set prices
About Redback Solutions
Redback Solutions is the trading name of RB Solutions (Newcastle) Pty Limited. Its head office is at 144 Hannell St in Wickham, Newcastle. The firm began in 1999 as a software developer writing custom programs. Around 2000 it moved into web design, development and hosting. It has changed owners twice and bought an SEO and digital marketing agency in 2018. About 30 staff work from Newcastle, Sydney, the Central Coast, Noosa, Byron Bay and London, and it has appointment-only addresses in Sydney, Brisbane, Melbourne, Perth and Gosford. Dave Eddy is a director and managing director.
Website projects follow five stages. A free scoping call of 30 to 45 minutes leads to an itemised proposal. Strategy work covers competitor and keyword research. Design moves from sitemap to interactive prototypes. Development happens on a private staging site, where SEO and integrations are set up and tested. A performance report follows six weeks after launch. Custom sites take about three to four months. They build on WordPress with Elementor, WooCommerce, Shopify, Craft and OnCourse, and they host sites in NSW.
Google Ads runs in four steps: brief and goals, research and planning, launch and learn, then ongoing optimisation. Tracking is tested before campaigns go live, and the first 2 to 12 weeks supply the data for later decisions. They have held Google Premier Partner status since 2016 and are the only Premier Partner in Newcastle. They also run Google Ad Grants for charities, SEO audits, copywriting, branding, photography and video.
Published results include doubled organic visibility for Marble Plus, 69% more traffic for Lee Rowans Gardenworld, 739% return on ad spend from 20% less budget for Road Sense Australia, 829% more conversions on a Google Ad Grant for IWDA and a 67% drop in cost per conversion for Forsythes Training. At the Australian Web Awards they won Best Medium Business Website in 2022 and 2024, the Innovation category in 2023 and Best in Show for Content in 2025 for Multicultural NSW. No dental practices are named, though Melbourne Health and The Arthritis Movement appear among clients.
Their prices are public. Theme-based WordPress sites start at 7,500 dollars, custom builds at 25,000 dollars and larger sites at 35,000 dollars, all excluding GST. Google Ads management starts at 1,200, 2,000 or 3,000 dollars a month plus GST, scaled to ad spend. Care plans start at 100 dollars a month. Clients rate them 5 out of 5 on Google on average and mention good design and an easy CMS. The firm moved to a four-day week in 2020 and has long staff tenure.
Redback Solutions' Website
Redback Solutions at a Glance
| Founded | 1999 |
|---|---|
| Team size | About 30 staff |
| Headquarters | Wickham (Newcastle), New South Wales, Australia |
| Other offices | Sydney, Brisbane, Melbourne, Perth, Gosford (Central Coast) |
| Leadership | Dave Eddy (Director and Managing Director) |
| Languages | English |
| Pricing | WordPress theme sites from $7,500; custom WordPress from $25,000; advanced sites from $35,000 (ex-GST). Google Ads management from $1,200, $2,000 or $3,000 per month plus GST depending on ad spend. Care plans from $100 per month; hosting from $49 per month. |
| Contracts & reporting | Free scoping call and itemised fixed quote; performance report six weeks after website launch; free mini-review of ad accounts before commitment. Contract length not published. |
| Tools & partnerships | Google Premier Partner (since 2016); WordPress; Elementor; WooCommerce; Shopify; Craft CMS; OnCourse; Figma; Google Tag Manager; Google Analytics; registered NSW Government ICT supplier |
Dental Marketing Services
- Custom and theme-based WordPress websites
- SEO
- SEO audits
- Google Ads management
- YouTube advertising
- copywriting
- branding
- photography and video
- managed hosting and care plans
- analytics and conversion tracking setup
Dental Clients & Results
- Marble Plus: 2x organic search visibility
- Lee Rowans Gardenworld: 69% more website traffic
- Road Sense Australia: 739% ROAS from 20% less Google Ads budget
- IWDA: 829% more conversions with a Google Ad Grant
- Forsythes Training: 67% lower cost per conversion
Why Dentists Choose Redback Solutions
- Operating from Newcastle since 1999
- Google Premier Partner since 2016
- Webby nomination for Clooney Foundation for Justice work
- Won the 2023 Australian Web Awards Innovation category
- Has delivered more than 1,100 websites
Key Strengths
- Turns a practice's ideas into a finished website, often ahead of deadline
- Offers a free Google Ads account audit before a practice commits
- Follows a brief, plan, launch and optimise process for practice ad campaigns
- Sets up and tests analytics and tracking before a practice's campaigns go live
Awards & Recognition
- Australian Web Awards 2022 Best Medium Business Website (Elecbrakes)
- Australian Web Awards 2023 Innovation (Justice Beyond Borders)
- Webby Award nominee 2024 (Clooney Foundation for Justice)
- Australian Web Awards 2024 Best Medium Business Website (Bounce LED)
- Australian Web Awards 2025 Best in Show Content (Multicultural NSW)
How the DSA Score Breaks Down
Points earned: 30.3 of 100 (profile 32 × 0.8 + client feedback 4.7). DSA Score: 86/100
What Clients Say About Redback Solutions
- 3 on its website
Clients Most Often Praise
- Dental website design 1
- More new patient bookings 1
In ShortWeb design/development agency. Site quotes praise website quality, deadlines and ecommerce growth.
Client is thrilled with the new website and the team's ability to turn ideas into it.
See it on rb.com.auClient says the team delivered a high-quality product ahead of deadline.
See it on rb.com.auEcommerce director credits growth from concept to over $4m annual sales in three years.
See it on rb.com.auWhere Redback Solutions Is Listed
Questions Dentists Ask About Redback Solutions
How much does a new practice website cost with Redback?
They publish starting prices of 7,500 dollars for a theme-based WordPress site, 25,000 dollars for a custom build and 35,000 dollars for larger sites, all excluding GST. A free scoping call leads to a fixed quote.
What are their Google Ads management fees?
Management starts at 1,200, 2,000 or 3,000 dollars a month plus GST, depending on account complexity and ad spend. They offer a free mini-review first.
Do they have dental experience?
No dental practices are named on their site. Health-related clients include Melbourne Health and The Arthritis Movement.
Are they a Google Partner?
They have held Google Premier Partner status since 2016, a level held by the top 3% of Google Partners in Australia, and are the only one in Newcastle.
How long does a website take?
Custom sites typically take three to four months, while theme-based sites are faster. They provide a performance report six weeks after launch.
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