London-founded performance media agency with a Cape Town office; generalist, not dental-specific
About ROAST
ROAST, whose name stands for Return On Advertising Spend, is a performance marketing agency founded in London in 2015. It belongs to TIPi Group, alongside the web studio Kitty and the voice specialist Rabbit and Pork. Ollie Bishop, the group CEO, led the five original founders. The agency's head office is on Frith Street in Soho. Its South African team works from Workshop 17 at the V&A Waterfront in Cape Town, and a Brooklyn office opened in 2026. The agency has 50 to 249 staff overall, with about 10 to 15 in Cape Town.
Its services fall into organic performance, paid media, strategy, data and web development. On the organic side it offers technical SEO audits, keyword research, information architecture, SEO built into new site builds, content, digital PR, app store optimisation, generative engine optimisation and SEO training. Most SEO clients pay a monthly retainer, and the agency also sells consultancy in hour packages. Paid work covers search, social, programmatic, audio, outdoor and TV. A unit called ROAST Labs builds in-house tools such as ROASTWriter and ROASTPulse.
ROAST does not market itself to dentists and has no dental case studies. Its health-related work includes a global rebrand campaign for the pharmaceutical distributor Cencora that drew more than 35 million impressions. It also handled SEO for Mediworld, a UK medical equipment and homecare supplier that hired ROAST as its first SEO agency in 2020. Most published work is for larger brands such as The National Lottery, AJ Bell, Experian, Rightmove and PitchBook. Results include a 22% lift in free-trial conversions for PitchBook and a 916% rise in paid leads for WEX.
For a dental business, ROAST is a better fit for a large group, a DSO or a dental product brand than for a single local practice. Its minimum project is $5,000 and its rates are $100 to $149 an hour. The most common reviewed project size is $200,000 or more. Services start from about EUR 1,000 per project.
They hold a 4.9 rating on Clutch from 17 reviews. Reviewers often praise timely, communicative and collaborative work, with gains such as 70% more leads from PPC and 48% year-on-year lead growth for a travel client. Some noted occasional delays and higher pricing than some London peers. The agency is a certified B Corp with a score of 91.1 and a Google Premier Partner. It was named Independent Agency of the Year at the UK Agency Awards 2026 and won Bronze for Best Performance Marketing Agency at the Performance Marketing Awards 2026.
ROAST's Website
ROAST at a Glance
| Founded | 2015 |
|---|---|
| Team size | 50-249 employees; about 10-15 in Cape Town |
| Headquarters | London, England, UK |
| Other offices | Cape Town (Workshop 17, V&A Waterfront), South Africa; Brooklyn, New York, USA |
| Leadership | Ollie Bishop (CEO, TIPi Group); Harry Sumner (Head of SEO and Content) |
| Languages | English |
| Pricing | Rates run $100 to $149 per hour, with a $5,000+ minimum project. The most common reviewed project size is $200,000 to $999,999. Services start from EUR 1,000 per project. |
| Contracts & reporting | Most SEO clients are on monthly retainers. SEO consultancy is sold in flexible hour packages that must be used within 30 days. One-off audits and projects are also available. |
| Tools & partnerships | Google Premier Partner (2026); Semrush Agency Partner; ROAST Labs tools (ROASTWriter, ROASTVault, ROASTPulse, ROASTPlacement); Ecologi |
Dental Marketing Services
- Technical SEO audits
- SEO projects and consultancy
- keyword research
- website structure and information architecture
- SEO for new website builds
- content services
- generative engine optimisation
- digital PR
- paid search
- paid social
- display and programmatic
- analytics and measurement
- conversion rate optimisation
- web development and UX design
- SEO training
Dental Clients & Results
- PitchBook: +22% free-trial conversion through CRO testing
- WEX: +916% paid leads
- Cencora: 35M+ impressions for a global pharma rebrand
- The National Lottery: #1 search ranking eight years running
- The Access Group: 21% traffic uplift
- unnamed PPC client: 70%+ increase in lead volume
- unnamed travel client: 48% year-on-year lead growth and 24% revenue increase
Why Dentists Choose ROAST
- Cape Town office backed by an international team
- Technical SEO, content and PPC under one roof
- Published results with clear growth figures
- Healthcare and pharma brands in their portfolio
- B Corp certified and award-winning
Key Strengths
- Technical SEO audits that fix site speed and crawl issues for clinic websites
- Content gap analysis to rank treatment pages above local competitors
- Paid search campaigns optimized to lower cost per new patient lead
- Data-led reporting that ties marketing spend to booked appointments
Awards & Recognition
- Independent Agency of the Year, UK Agency Awards 2026
- Bronze, Best Performance Marketing Agency, Performance Marketing Awards 2026
- Best Digital Agency, The Drum Agency Business Awards 2024
- UK Social Media Awards 2023 winner
- Certified B Corporation (score 91.1)
- The Sunday Times 100 Best Small Companies To Work For 2018
How the DSA Score Breaks Down
Points earned: 80.2 of 100 (profile 80 × 0.8 + client feedback 16.2). DSA Score: 96/100
What Clients Say About ROAST
- 2 on Google
- 4 on review sites
Clients Most Often Praise
- Value for money 2
- Higher Google Maps & local rankings 1
- More new patient bookings 1
- Clear reporting & honesty 1
In ShortClients praise commercially astute strategy, friendly ego-free collaboration and measurable growth in rankings, traffic and leads.
Josh Mendelowitz says ROAST's SEO strategy improved keyword rankings, traffic and Core Web Vitals for the London Stock Exchange.
See it on clutch.coRenée Dyson reports 48% year-over-year lead growth, 15% lower media costs and a 24% revenue increase from PPC.
See it on clutch.coLiam Fitzpatrick notes lead volume rose over 70% with lower cost per click and per acquisition.
See it on clutch.coShow 3 more client reviews
- Gilles Catteeuw describes a resilient, flexible team of great communicators running ROAS-focused paid acquisition. Clutch, 25 Jun 2025
- Charli Hunt has worked with ROAST for about six years and praises the team's knowledge and friendliness. Google, 16 Oct 2024
- Greg Barmack calls ROAST an amazing company with passionate, friendly staff. Google, 16 Aug 2023
Where ROAST Is Listed
Questions Dentists Ask About ROAST
Does ROAST specialise in dental marketing?
No. ROAST is a general performance marketing agency and it has no dental clients or dental pages. Its health-related work includes pharma brand Cencora and medical supplier Mediworld.
Where is ROAST based?
The agency was founded in London and has its head office on Frith Street. It also has an office at Workshop 17 on the V&A Waterfront in Cape Town and one in Brooklyn, New York.
What is the minimum budget?
The minimum project is $5,000, and hourly rates run $100 to $149. Many reviewed projects are much larger, so ROAST suits groups or brands more than a single surgery.
What kind of SEO work do they do?
They offer technical audits, keyword research, site architecture, SEO for new builds, content, digital PR and generative engine optimisation. Most clients are on a retainer, and consultancy hours are also available.
What do clients say about them?
Clutch reviewers rate them 4.9 from 17 reviews and often mention timely delivery and clear communication. A few mention occasional delays and pricing on the higher side.
Reviews of ROAST
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