Eniro Group's Nordic small-business marketing brand with packaged SEO for clinics
About Robin
Robin is the small-business digital marketing brand of Eniro Group AB. It was formed in 2024 as a joint effort between Eniro, Gule Sider, Krak and 0100100, and it trades in Denmark as Robin Krak. Danish customer service sits at Olivia Hansens Gade 3, 1799 Copenhagen V. Robin serves more than 40,000 customers across the Nordics with over 200 media specialists and draws on more than 40 years of experience from the directory businesses behind it. The site runs in Danish, Norwegian, Swedish and Finnish.
The Danish page for dentists frames marketing around the patient journey in three steps: a need or worry, a search for information and trust, and finally choosing a clinic and making contact. It then gives six recommendations for clinics: a clear logo and graphic profile, a website built to convert, accurate map and review listings, SEO content, Google and Bing ads, and active social media. A useful detail is its summary of guidance from the Danish Dental Association: keep marketing factual and sober, identify the clinic clearly, use only correct professional titles, avoid aggressive price claims and comparisons, and protect patient information and images.
The product range covers SEO, search ads on Google and Bing, Krak listing ads, a beta ad product inside ChatGPT, digital out-of-home and display, social media, websites including a quick 1 to 3 page Hjemmeside Go option, copywriting and a free logo tool. Before signing, clinics can run free web, SEO and website checks, read Academy guides, and book a free advisory call.
Unlike many agencies, Robin publishes SEO prices. SEO Core costs 2,839 DKK a month on a 24-month term and covers up to two pages, two keywords and two links a month. SEO Growth costs 5,699 DKK a month for up to six pages, six keywords and six links. A custom tier is quoted. Shorter 6 and 12 month terms cost more; for Core the 6-month price is 990 DKK a month higher. The work spans technical fixes such as crawling, indexing, canonicals, redirects, robots.txt and sitemaps, on-page optimisation and link building, with monthly reporting. Most agreements are subscriptions billed monthly or yearly.
No dental clinics are named as clients. On Trustpilot, teamrobin.com scores 3.5 from 542 reviews, with 58 percent five-star and 34 percent one-star ratings. Positive reviews praise named advisers and helpful staff. Negative ones describe long contracts agreed on sales calls, difficulty getting out of them, slow delivery and results below expectations. The company replies to almost all negative reviews. Robin fits single-location clinics that want a packaged, low-touch service, provided they read the binding period carefully.
Robin's Dental SEO Page
Robin at a Glance
| Founded | 2024 |
|---|---|
| Team size | 200+ media specialists (Nordic group figure) |
| Headquarters | Copenhagen, Capital Region, Denmark |
| Other offices | Norway, Sweden, Finland (via Eniro Group brands) |
| Languages | Danish, Norwegian, Swedish, Finnish |
| Pricing | SEO Core 2,839 DKK per month and SEO Growth 5,699 DKK per month on 24-month terms; SEO Custom quoted; 6 and 12 month terms cost more (Core is 990 DKK per month more on 6 months). Other services quoted after a needs assessment; free logo tool. |
| Contracts & reporting | Agreements are generally subscriptions, invoiced monthly or yearly; SEO binding periods of 6, 12 or 24 months; monthly SEO reporting; free consultation and free website tests before signing. |
| Tools & partnerships | Krak; Gule Sider; Eniro; Google Ads; Microsoft Bing Ads; Nettjek, SEO-tjek and Webtjek test tools; customer portal |
Dental Marketing Services
- Marketing for dental clinics
- SEO with technical, on-page and link building work
- Google and Bing search ads
- Krak listing ads
- ChatGPT ads (beta)
- display and digital out-of-home ads
- social media marketing
- clinic websites including 1 to 3 page sites
- copywriting
- logo and graphic profile
- online visibility and listings management
Practice Types They Work With
- General dentistry
- small clinics
Why Dentists Choose Robin
- Priced for small clinics
- Free site tests before you sign
- Ads plus long-term SEO
Key Strengths
- Holds regular meetings and supports clinics from planning through website creation
- Gives friendly, practical guidance on improving a clinic's Google visibility
- Offers clinics free site speed, mobile and SEO tests before signing
- Pairs Google Ads for quick bookings with SEO for long-term patient growth
How the DSA Score Breaks Down
Points earned: 38.8 of 100 (profile 32 × 0.8 + client feedback 13.2). DSA Score: 88/100
What Clients Say About Robin
- 4 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 2
- Dental website design 2
- Communication & responsiveness 1
- Clear reporting & honesty 1
Jørgen Rasmussen reports good service and good results from the agency's work.
See it on teamrobin.comDavid Sajn received friendly, relevant, competent guidance on improving his website's Google visibility and plans to act on it.
See it on teamrobin.comSeveral years of SEO and SEM work; happy with professionalism, tools and regular meetings.
See it on ca.trustpilot.comShow 1 more client review
- This reviewer praises support from planning through website creation with clear, quick communication. Trustpilot, Mar 16, 2026
Where Robin Is Listed
Questions Dentists Ask About Robin
How much does Robin charge for SEO?
SEO Core is 2,839 DKK a month and SEO Growth is 5,699 DKK a month, both on 24-month terms. Shorter terms of 6 or 12 months cost more, and a custom tier is quoted.
Is there a binding period?
Yes. SEO packages run on 6, 12 or 24 month terms, and most Robin agreements are subscriptions. Some Trustpilot reviewers complain about long contracts, so check terms before signing.
Does Robin understand Danish dental marketing rules?
Their dentist page summarises Danish Dental Association guidance, such as keeping marketing factual, using correct titles and avoiding aggressive price claims. It links to the association's ethical rules.
Can I test my clinic's website for free?
Yes. Robin offers free web, SEO and website checks plus a free advisory call that reviews your current online visibility.
Who is behind Robin?
Robin was formed in 2024 by Eniro, Gule Sider, Krak and 0100100 and is part of Eniro Group AB. In Denmark it operates as Robin Krak from Copenhagen V.
Reviews of Robin
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