Dental-only coaching, compliance and marketing firm with fixed-fee dental SEO
About Rose and Co
Rose & Co is the trading name of Azimuth Associates Ltd. The firm works only with dentists, combining business coaching, team training, compliance support and practice marketing. Its head office is at 109-111 Bath Road in Cheltenham, and a creative studio in Greenmarket, Dundee handles design. Coaching takes place at practices around the UK and over Zoom.
Kevin Rose founded the firm in 2009. He started at his kitchen table after a dentist friend asked him to fix his practice. The current team includes Andy T., who leads design, marketing, dental SEO and in-practice photography, and Emilie P., who handles web development and technical SEO. Caitlyn W. leads layouts and branding. Berni Wilkinson brings 26 years of practice management experience to the compliance work, and Jen B. mentors reception teams after 32 years in dentistry. Kevin Rose discussed the firm's people-first approach on Practice Plan's Business of Dentistry podcast in March 2024.
On search, the firm offers one SEO package instead of tiers. It costs a fixed £750 a month including VAT. It includes a free audit, audience analysis, unlimited keywords, technical and on-page fixes, AI-search optimisation, competitor reports and Google Analytics reporting. Clients get a monthly Zoom catch-up with the SEO specialist, plus a monthly report with short video summaries. In a blog post, Kevin Rose splits the work between traditional local signals, such as local keywords and map visibility, and structured data and FAQ content written for AI answers.
Websites are built one or two at a time each month and usually take about three months. Its Prominence sites include a full day of on-site photography with up to 500 images, often with video of the patient journey, plus three months of SEO. Copy is written by an in-house copywriter who is a dentist. Published projects include a WordPress site and photography for Moreton-in-Marsh Dental in the Cotswolds. Brand work includes Bridgeways Dental near Southampton and Brandlesholme Dentistry in Bury.
The firm suits owners who want marketing alongside help running the business. Club Connect coaching costs £625 a month including VAT, has limited places and includes workshops at Warwick University. On-site practice management and CQC compliance support costs £995 including VAT, with an optional mock inspection. Testimonials come from Obpi Dental, Arnold Street Dental, Fraserburgh Dental Care and The Dental Barn, and several clients have stayed since 2017 or 2018. Their comments focus on understanding the business, delegating to the team and improving the patient experience. There are no independent review profiles, and no SEO client metrics are published.
Rose and Co's Dental SEO Page
Rose and Co at a Glance
| Founded | 2009 |
|---|---|
| Headquarters | Cheltenham, Gloucestershire, England, UK |
| Other offices | Dundee, Scotland (creative studio) |
| Leadership | Kevin Rose (Founder, dental business coach); Andy T. (design, marketing and dental SEO); Berni Wilkinson (practice management mentor and compliance specialist); Caitlyn W. (creative lead); Emilie P. (web development and SEO); Jen B. (front of house mentor) |
| Languages | English |
| Pricing | Dental SEO: fixed £750 per month including VAT, single tier. Club Connect coaching: £625 per month including VAT. Practice management support: £995 including VAT. Prominence websites include three months of SEO; website prices not published. |
| Contracts & reporting | Monthly one-to-one Zoom SEO catch-ups and monthly reports with video summaries; websites take about three months and only one or two are built per month; Club Connect membership is limited with a waiting list. |
| Tools & partnerships | WordPress; Google Analytics; Zoom; Calendly |
Dental Marketing Services
- Dental SEO, AEO and GEO
- dental website design
- dental branding
- dental practice photography and video
- dental advertising
- copywriting
- practice owner coaching (Club Connect, Club Connect Plus)
- team training courses
- practice management mentoring
- CQC compliance support and mock inspections
- Roadshow business review
Practice Types They Work With
- general dentistry
Dental Clients & Results
Dental Practices They Have Worked With
- Moreton-in-Marsh Dental
- Bridgeways Dental
- Brandlesholme Dentistry
- Obpi Dental
- Arnold Street Dental
- Fraserburgh Dental Care
- The Dental Barn
Why Dentists Choose Rose and Co
- Websites plus coaching
- Named practice client
- Video-led sites
- Compliance support
- Based in South West
Key Strengths
- Builds video-led dental websites and keeps expanding them over time
- Pairs practice websites with practice management coaching for dentists
- Trains dental teams to improve how the practice runs
- Provides compliance support for dental practices
How the DSA Score Breaks Down
Points earned: 15.2 of 100 (profile 19 × 0.8 + client feedback 0). DSA Score: 83/100
Where Rose and Co Is Listed
Questions Dentists Ask About Rose and Co
How much does Rose & Co charge for dental SEO?
It charges a fixed £750 a month including VAT for one SEO package with no tiers. New Prominence websites come with three months of SEO included.
How is SEO progress reported?
Clients get monthly reports with ranking and analytics data plus short video summaries. There is also a monthly one-to-one Zoom call with the SEO specialist.
How long does a new dental website take?
About three months from start to finish. The firm builds only one or two sites a month, and its Prominence sites include a full day of practice photography.
Can Rose & Co help with CQC compliance as well as marketing?
Yes. Its practice management service costs £995 including VAT and covers a compliance documentation overhaul, with an optional mock CQC inspection led by Berni Wilkinson.
Who founded Rose & Co?
Kevin Rose founded it in 2009 after a dentist friend asked for help with his practice. He still leads the coaching work.
Reviews of Rose and Co
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