Moscow SEO agency with dental SEO, GEO and AEO plans and Ruward awards
About Rush Agency
Rush Agency (legal name OOO Rash Edzhensi) is a search marketing agency registered at the Skolkovo innovation centre in Moscow. Brothers Oleg and Evgeny Shestakov founded it in April 2013, and Oleg remains chief executive. Vladimir Butov is a co-founder responsible for strategy and partnerships, and Evgeny Milovantsev became deputy CEO in 2026. The team passed 200 people in 2024 (some listings say around 150). Staff have worked fully remotely since 2020. The agency serves Russia and also runs international SEO for clients in the US, Europe, the UAE, Latin America and Asia.
Alongside client work it runs its own products: Rush Analytics, a search analytics tool launched in 2015 with more than 180,000 users, the Rush Academy training platform and SEO-Agents, an AI content platform launched in 2026. Services cover SEO for Yandex and Google, generative engine optimisation for AI assistants, reputation management, paid ads, conversion work and analytics.
Its dental SEO follows an eight-stage process. It starts with keyword grouping by treatment, patient type and area, then competitor research and a technical audit of speed and duplicates. Next come service pages and doctor profiles built with E-E-A-T signals such as diplomas, experience and before-and-after cases, followed by local SEO, on-page and off-page work and an audit of trust factors like licences and visible prices. Local work covers Yandex Maps, 2GIS, Google Maps and medical aggregators such as ProDoctorov. Separate GEO and AEO work targets answers in ChatGPT, Alisa, Perplexity and Google AI Overviews. They also warn clinics against unsupported claims like painless or best clinic.
The agency has more than twenty medical projects. For premium dental clinic M.Arch Clinic it delivered eight times more traffic, 17,000 visits a month and more than 620 queries showing in Google AI Overviews. Health results also include a dermatology clinic with twelve times more traffic over three and a half years and the Rigla pharmacy chain, where revenue rose 3.4 times. It won Ruward's SEO agency of the year in both 2025 and 2026 and was rated top three for SEO service quality by AdIndex in 2024.
Dental plans are priced per month: SEO from 150,000 roubles, SEO with GEO from 200,000 roubles and a conversion-focused plan with a CRO specialist from 250,000 roubles. Final budgets depend on branch count, services and region. Each project has a team lead, SEO specialist and account manager, with reports every two weeks and forecasts before work begins. The agency expects first changes in two to three months and steady patient flow in four to eight. It does not promise guaranteed rankings for clinics.
Rush Agency's Dental SEO Page
Rush Agency at a Glance
| Founded | 2013 |
|---|---|
| Team size | 150-200+ employees |
| Headquarters | Moscow, Russia |
| Leadership | Oleg Shestakov (Founder and CEO); Evgeny Shestakov (Co-founder); Vladimir Butov (Co-founder); Evgeny Milovantsev (Deputy CEO) |
| Languages | Russian, English |
| Pricing | Dental plans per month: SEO from 150,000 RUB; SEO + GEO from 200,000 RUB; Conversion SEO + GEO from 250,000 RUB. Final budget set after audit. |
| Contracts & reporting | Terms fixed in a contract before work; traffic and enquiry forecasts provided upfront; reports every 2 weeks; tasks tracked in Monday; dedicated team lead, SEO specialist and account manager; average client relationship about 3 years; no guaranteed rankings for dental SEO. |
| Tools & partnerships | Rush Analytics (own); AI visibility tracker; Yandex Metrica; Google Analytics; Yandex Webmaster; Google Search Console; PageSpeed Insights; Monday; Skolkovo resident; accredited IT company (Ministry of Digital Development) |
Dental Marketing Services
- Dental SEO for Yandex and Google
- local SEO on Yandex Maps, 2GIS and Google Maps
- medical aggregator listings
- doctor profile pages
- E-E-A-T service pages
- technical SEO audits
- Schema.org markup
- GEO for AI assistants
- AEO for featured snippets and AI Overviews
- content and blog
- conversion optimisation
- reputation management
Practice Types They Work With
- General dentistry
- orthodontics
- cosmetic dentistry
- implants and prosthetics
- multi-location clinics
Dental Clients & Results
- M.Arch Clinic (premium dental): 8x traffic growth, 17,000 visits per month, 620+ queries in Google AI Overviews
- Dermatology clinic: 12x traffic over 3.5 years, 29% lower bounce rate
- Rigla pharmacy chain: 3.4x revenue growth and 5.5M blog visits over 1.5 years
- Medical AI-recommendation project: 745 AI mentions in 6 months
Dental Practices They Have Worked With
- M.Arch Clinic
Why Dentists Choose Rush Agency
- Dental clinic client
- AI search focus
- Strong technical SEO
Key Strengths
- Starts SEO before a new clinic opens so search works from launch
- Uses in-house developers to fix technical SEO problems on clinic sites
- Recovers traffic lost after a clinic website platform migration
Awards & Recognition
- Ruward Award 2025 SEO Agency of the Year (1st place)
- Ruward Award 2026 SEO Agency of the Year (1st place)
- AdIndex 2024 top 3 for SEO service quality
- HH.ru top-200 employer 2024
How the DSA Score Breaks Down
Points earned: 36.5 of 100 (profile 28 × 0.8 + client feedback 14.1). DSA Score: 87/100
What Clients Say About Rush Agency
- 3 on review sites
- 3 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 5
- Clear reporting & honesty 2
- More new patient bookings 2
- Dental website design 1
Chose Rush over two other contractors; reports more traffic and conversions and praises monthly reviews and the in-house developers.
See it on marketing-tech.ruTraffic grew from zero by about 7,000% in a year, and SEO now drives 20% of online sales; praises the non-template approach.
See it on marketing-tech.ruSEO's share of online sales rose from 22% to 43% in about a year.
See it on marketing-tech.ruShow 3 more client reviews
- Иван Гудков, руководитель группы продвижения, Rigla: Brought in after a platform migration caused a traffic drop; transactions rose 3.2x and revenue 3.4x. Agency website, 24 June 2023
- Юрий Мацейлик, директор по маркетингу, Globus: Engaged before the store launched; SEO became the company's top customer-acquisition channel, with monthly in-person reporting. Agency website, 26 April 2017
- Андрей Белоусов, директор по маркетингу, dreamwhite.ru: Renewed for a second year after website inquiries grew several-fold. Agency website, 11 February 2019
Where Rush Agency Is Listed
Questions Dentists Ask About Rush Agency
How much does Rush Agency charge for dental SEO?
Dental plans are SEO from 150,000 roubles a month, SEO with GEO from 200,000 and a conversion plan from 250,000. The final budget depends on branches, services and region.
Have they worked with dental clinics?
Yes. They achieved eight times more traffic and 17,000 monthly visits for premium dental clinic M.Arch Clinic. They have more than twenty medical projects.
How long until a clinic sees results?
They expect first changes for local and low-volume searches in two to three months. Steady patient flow is expected in four to eight months.
Do they guarantee rankings?
Not for dental SEO. They criticise agencies that promise guaranteed results and instead give traffic and enquiry forecasts before work starts.
Can they help a clinic appear in AI answers?
Yes. They offer GEO and AEO aimed at ChatGPT, Alisa, Perplexity and Google AI Overviews. They track this with their own AI visibility tool.
How often do they report?
Reports come every two weeks, with tasks tracked in Monday. Each project has a team lead, an SEO specialist and an account manager.
Reviews of Rush Agency
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