Cologne agency with dental and clinic clients, published SEO rates and local SEO plans
About schmidtmedia
schmidtmedia is the trading name of Schmidt Media GmbH, based at Aachener Straße 75 in Cologne. Wolfgang Schmidt founded it in 1999 as the publisher of the Kölner Branchenbuch business directory. From 2002 it ran its own online search portals, and it still operates regional directories today, but its main business is now online marketing. About 25 people work in the Cologne office, and Benny Schallenberg leads GEO and SEO.
The agency has more than 840 ongoing local SEO projects, 40-plus SEO and GEO projects and over 350 website and shop builds, mostly for small and mid-sized firms in Cologne and the Rhineland. Its local SEO targets dentists, doctors and therapists among other industries. One example search term is 'zahnarzt köln', with about 6,050 monthly searches.
Local SEO starts with a kick-off call. The team then audits the Google Business Profile, removes duplicates, sets primary and secondary categories, writes a keyword-based description and corrects map pins on Google and Apple Maps. Data is pushed to more than 60 directories and platforms, profiles are monitored for unauthorised edits, and changes such as holiday hours are made within 24 hours. Higher tiers add review requests via QR-code cards and an NFC stand, replies to reviews and removal requests for reviews that break Google policies. Organic SEO follows five phases: audit, a keyword set mapping each term to one URL, on-page work, off-page authority and ongoing monitoring. For practices, that means a separate page for each treatment. The agency also builds sites in WordPress and Typo3 and runs Google and social ads.
The client list is relevant for dentists. Zahnklinik Colonia had web design, social media and social ads, local SEO, photography and GEO. Orthopädie Sieger, PAN-Klinik, Krankenhaus Porz and Medical Beauty Cologne are also clients. No performance figures are published for these clients. The agency suits single practices and clinic groups in the Cologne region that want local, organic, web and social work from one team.
Google reviewers give schmidtmedia 4.9 stars from about 142 reviews, and it holds a Feedbax top-rating seal. Reviewers often mention fast replies and named account managers.
Prices are unusually transparent. Local SEO plans start at 69, 119 and 199 euros. Organic SEO needs a one-off setup from 990 euros net, then monthly work at 119 euros net per hour with a three-hour minimum, so plans start at 357, 595 and 1,190 euros. The agency asks for a 12-month minimum term, gives no ranking guarantees, leaves content and rankings with the client if the contract ends, and holds quarterly in-person reviews.
schmidtmedia's Website
schmidtmedia at a Glance
| Founded | 1999 |
|---|---|
| Team size | About 25 employees |
| Headquarters | Cologne, North Rhine-Westphalia, Germany |
| Leadership | Wolfgang Schmidt (Founder and CEO); Benny Schallenberg (Head of GEO and SEO); Vicente Sanchez (Agency Manager and Web Designer); Viktoria Zirk (Local SEO Manager) |
| Languages | German |
| Pricing | Local SEO plans from 69, 119 and 199 euros. Organic SEO: one-off setup from 990 euros net, then 119 euros net per hour with a 3-hour monthly minimum (Basis from 357, Wachstum from 595, Performance from 1,190 euros per month). |
| Contracts & reporting | 12-month minimum term for SEO; no ranking guarantees; content, keyword set and reports stay with the client after exit; ongoing reporting with quarterly in-person meetings; profile changes made within 24 hours for local SEO. |
| Tools & partnerships | Google Partner; Google Ads Certified Partner; Meta partner; Shopify Plus; WordPress; Typo3; WooCommerce; Google Search Console; Google Analytics; Google Business Profile; Calendly; Feedbax |
Dental Marketing Services
- Google Business Profile audit and optimisation
- map pin correction on Google and Apple Maps
- listings distribution to 60+ platforms
- review alerts, replies and review generation (QR cards, NFC stand)
- Google posts
- treatment-level service pages
- technical and on-page SEO
- off-page authority building
- GEO for AI search
- practice website design on WordPress or Typo3
- Google Ads
- social media content and ads
- business photography and 360-degree tours
Practice Types They Work With
- General dentistry
- Dental clinics
- Orthopaedics
- Aesthetic medicine
- Hospitals
Dental Clients & Results
Dental Practices They Have Worked With
- Zahnklinik Colonia
Why Dentists Choose schmidtmedia
- Covers AI search visibility as well as Google
- Experienced with German health ad rules
- Local SEO for city-based practices
- Rated 4.9 across 135 external reviews
- Projects from $1,000
Key Strengths
- Builds practice sites on WordPress, Webflow, Typo3 or Wix
- Handles practice website migrations with mobile and performance optimisation
- Runs social ads on Meta and LinkedIn for clinics
Awards & Recognition
- German Web Awards winner
- Feedbax top-rating seal
How the DSA Score Breaks Down
Points earned: 47 of 100 (profile 38 × 0.8 + client feedback 16.6). DSA Score: 89/100
What Clients Say About schmidtmedia
- 6 on Google
- 1 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 2
- Dental website design 1
In ShortClients consistently praise fast responsiveness, reliable and competent advice, and named account managers for websites, local SEO and profiles.
R. D. praises all staff as exceptionally committed and friendly in supporting their practice business.
See it on schmidtmedia.deSecond-year client managing several profiles; finds the advice competent and reliable.
See it on schmidtmedia.deClient for website move and local SEO; says Mr Krings is always helpful.
See it on schmidtmedia.deShow 4 more client reviews
- Sabine Pretzer: Client for homepage and GEO/SEO; highlights outstanding availability and near-instant replies. Google, vor 4 Monaten
- Innung SHK Köln: Trade guild gives an absolute recommendation for schmidtmedia. Google, vor 7 Monaten
- Thomas Struzek: Landing-page client; says Mr Krings captured exactly what was needed. Google, vor 1 Jahr
- Long-standing contact with an employee; calls him a very reliable partner. golocal.de, 11.04.2019
Where schmidtmedia Is Listed
Questions Dentists Ask About schmidtmedia
Has schmidtmedia worked with dental practices?
Yes. It worked for Zahnklinik Colonia, handling web design, social media and ads, local SEO, photography and GEO. Other healthcare clients include Orthopädie Sieger, PAN-Klinik and Krankenhaus Porz.
What does SEO cost with schmidtmedia?
Organic SEO has a one-off setup from 990 euros net, then 119 euros net per hour with at least three hours a month. Local SEO plans start from 69 euros.
Is there a minimum contract?
The agency asks for a 12-month minimum term for SEO, as that is needed for reliable results. It does not offer ranking guarantees.
What happens to my content if I leave?
The content and earned rankings stay with the client, along with reports, the keyword set and documentation. Licensed tools stay with the agency.
How does it manage Google reviews?
Local SEO plans include real-time review alerts and replies. Higher tiers add review-generation tools such as QR-code cards and an NFC stand, plus removal requests for reviews that break Google policies.
Reviews of schmidtmedia
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