Toronto SEO and PPC agency since 2001 with dental marketing service and published packages
About Search Engine People
Search Engine People is a Canadian search marketing agency based at 2 Bloor Street East in Toronto. It has a second office at 1305 Pickering Parkway in Pickering and another in Vancouver. Jeff Quipp founded it. He taught himself SEO in the late 1990s after an employer asked him to improve its search results, and he started the business in a basement. It has operated since 2001 and appeared on Profit Magazine's list of fastest-growing startups five years running. The team has 50 to 249 people, including more than 60 marketers.
They have worked with dental practices for more than 20 years. The approach is performance-based and built around the patient journey. They follow it in four stages: technical setup and patient-journey mapping, discovery and competitor research, strategy and execution, then improving the booking experience. Services include local SEO for searches such as emergency dentist plus a city name, and Google Business Profile management covering reviews, Q&A and local posts. They also offer patient education content, Google and social ads, Facebook and Instagram management, and recall and nurture email to segmented patient lists. Technical work covers call tracking, Google Tag Manager, GA4 and Search Console, and they connect to CRM and practice management software so lead quality can be measured.
They suit independent practices and larger groups that want a long-established search agency with a dental programme, rather than a dental-only shop. Dental proof is limited. In 2014, Your Smile Dental Care (Dr. Sam Axelrod) got a redesigned site, page-one rankings for main keywords and 56% more traffic than the year before. Their wider healthcare work includes SickKids, and Chiro-Med Rehab Centre praises their communication on Clutch. Their main case studies are outside healthcare: a 793% rise in leads for law firm Levitt LLP and a 77% cut in cost per click for Subaru.
On Clutch they average 4.9 from 56 reviews. Reviewers most often call them timely, knowledgeable, communicative and professional. Some would like a more proactive SEO approach and more fresh ideas over time. Recognition includes 2023 Clutch titles for top SEO, SEM and digital marketing company in Canada, UpCity excellence awards, Google Premier Partner status and Bing Elite partnership.
Prices are public, in Canadian dollars. SEO packages run 999, about 1,250 and about 1,450 a month. Each includes citations, keyword research, on-page work for four pages, a technical review, blogger outreach links, a dashboard, a dedicated account manager and a monthly meeting. Paid search, social management and hosting can be added. They have no minimum term, but contracts carry an out clause with a notice period. Clients spend from 1,000 to more than 30,000 dollars a month, and hourly rates run 150 to 199 dollars.
Search Engine People's Dental SEO Page
Search Engine People at a Glance
| Founded | 2001 |
|---|---|
| Team size | 50-249 employees (60+ marketers) |
| Headquarters | Toronto, Ontario, Canada |
| Other offices | Pickering, Ontario; Vancouver, British Columbia |
| Leadership | Jeff Quipp (Founder) |
| Languages | English; French |
| Pricing | SEO packages CAD 999, about 1,250 and about 1,450 per month; add-ons for paid search (500 for budgets up to 5,000), social media (400 per month) and hosting (175 per month); client spend ranges from 1,000 to 30,000+ per month; 1,000 USD minimum project and 150-199 USD per hour |
| Contracts & reporting | No minimum contract term; out clause with notice period; dedicated account manager; monthly meeting; dashboard and data warehouse reporting |
| Tools & partnerships | Google Premier Partner; Bing Elite partner; HubSpot implementation; Google Ads; GA4; Google Tag Manager; Google Search Console; call tracking; Semrush Agency Partner |
Dental Marketing Services
- Local SEO
- Google Business Profile management including reviews and Q&A
- dental content and patient education
- Google Ads and social ads
- Facebook and Instagram community management
- recall and nurture email
- practice newsletters
- call tracking, GA4 and Tag Manager setup
- booking form and funnel optimization
- CRM and practice management integration
- hosting and website maintenance
Practice Types They Work With
- General dentistry
- emergency dentistry
Dental Clients & Results
- Your Smile Dental Care: page-one rankings for main keywords and 56% more traffic year over year (2014)
- Levitt LLP: 793% increase in leads
- Subaru: 77% lower average CPC for in-market users (24 months)
Dental Practices They Have Worked With
- Your Smile Dental Care
Why Dentists Choose Search Engine People
- Google Premier Partner
- Clutch Top SEO Company Canada 2023
- 25 years in SEO
- Projects from $1,000
- 5.0 on Google and Semrush
Key Strengths
- Combines local SEO and Google Ads with analytics to cut cost per new patient
- Writes health content that supports rankings for clinical services
- Publishes practice campaign results with real numbers rather than vague claims
- Brings healthcare SEO experience suited to clinics with strict content standards
Awards & Recognition
- Profit Magazine fastest-growing startups (five consecutive years)
- Clutch Top SEO Company Canada (2023)
- Clutch Top SEM Company Canada (2023)
- Clutch Top Digital Marketing Company Canada (2023)
- UpCity National Excellence Award
How the DSA Score Breaks Down
Points earned: 65.4 of 100 (profile 63 × 0.8 + client feedback 15). DSA Score: 93/100
What Clients Say About Search Engine People
- 3 on Google
- 2 on review sites
- 2 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 2
- Understanding of dentistry 1
- Dental website design 1
- Value for money 1
In ShortClients praise professionalism, knowledge, friendliness, fast turnaround and measurable ranking/conversion gains.
Synsix Inc. reported strong results from SEP's SEO and Google Ads services.
See it on designrush.comCatherine Haber highly recommends the team as professional and knowledgeable.
See it on designrush.comCounselling practice owner found the whole team friendly and great to work with.
See it on clutch.coShow 4 more client reviews
- Mitch Solway called the engagement a large upfront investment. Clutch, Dec 20, 2024
- Asteras Kings said their website now ranks significantly better in search. Google, 26 Nov 2025
- Josey Matos reported a 30% rise in conversion rates and a 66% drop in cost per acquisition. Agency website
- Spencer Smith said SEP has the fastest turnaround and response time of any vendor in his long career. Agency website
Where Search Engine People Is Listed
Questions Dentists Ask About Search Engine People
Does Search Engine People have a dental marketing service?
Yes. Their dental service covers local SEO, Google Business Profile management, ads, social media, patient email and booking-funnel work, and they have served dental practices for more than 20 years.
Have they produced results for a dental practice?
Yes. Your Smile Dental Care (Dr. Sam Axelrod) got page-one rankings for key terms and 56% more traffic year over year. That result dates from 2014, and their current case studies are mostly in other industries.
What do their SEO packages cost?
Plans cost about 999, 1,250 and 1,450 Canadian dollars a month. Paid search, social and hosting are optional add-ons.
Is there a long contract?
No. There is no minimum term. Each contract has an out clause with a notice requirement.
Can they track which patients came from marketing?
They set up call tracking, GA4, Tag Manager and Search Console. They also share conversion data with CRM or practice management software to measure lead quality.
Reviews of Search Engine People
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