Woman-owned New Orleans search agency with a healthcare practice and published SEO pricing
About Search Influence
Search Influence is a digital marketing firm working from 1423 Pine Street in New Orleans, Louisiana. Will and Angie Scott started it in 2006 in a spare bedroom, and it now serves clients in all 50 states. The company is woman-owned, holds Google Premier Partner status and groups its client work into three featured sectors: higher education, healthcare and hospitality. It has about 30 US employees (some listings say 50 to 99).
Will Scott is CEO and Angie Scott is COO, supported by directors for operations, sales and marketing, and account management. Will Scott is known in the search industry for the term barnacle SEO, which describes borrowing visibility from strong third-party sites, and New Orleans CityBusiness put him on its 2022 Technology Power List. The firm made the Inc. 500/5000 list every year from 2011 to 2017 and has won a Bronze Stevie Award.
For healthcare clients the agency combines on-page and off-page SEO, optimization for citations in AI tools and chatbots, local listings and location pages, paid media on Google, Meta and LinkedIn, content and video, web development, lead tracking and reputation management for reviews and profiles. Its SCALE framework moves from planning and channel choice through analytics, launch and ongoing tuning, and it measures calls, forms and booked appointments rather than traffic alone. It serves multi-physician and multi-location practices, including dental practices, but there is no dedicated dental page or dental case study.
Its published healthcare proof leans toward elective and surgical care. Named clients include the Center for Restorative Breast Surgery, Dr. William Franckle, St. Charles Surgical Hospital, Donaldson Plastic Surgery, STEPS Detox, Lake Detox and Liberty Senior Living. The Franckle practice got an 873% return on investment, and Liberty Senior Living saw 487% more AI-sourced sessions and 440% more AI-driven conversions. The CRBS campaign, built on Meta display and Google paid search, took Silver for Best Integrated Campaign at the 2023 U.S. Agency Awards. That record is most relevant to cosmetic, implant and multi-location dental groups chasing high-value procedures.
Reviewers say the team explains SEO and ads in plain language, comes prepared to meetings and answers questions within a day, and one client has a relationship of almost ten years. Pricing is unusually open. SEO starts at 2,500 dollars a month, most SEO clients spend 2,500 to 4,000 dollars and some go up to 10,000. Integrated programs typically run 6,000 to 10,000 dollars a month, and paid search management starts at 1,000 dollars a month when bundled, plus ad spend. SEO clients are asked to commit to 12 months, and the first month is spent on a detailed analysis before the ongoing plan is set.
Search Influence's Website
Search Influence at a Glance
| Founded | 2006 |
|---|---|
| Team size | About 30 US employees (some listings say 50-99) |
| Headquarters | New Orleans, Louisiana, USA |
| Leadership | Will Scott (CEO and Co-Founder); Angie Scott (COO and Co-Founder); Jeanne Gaudet Lobman (Director of Operations); Paula French (Director of Sales and Marketing); Alison Zeringue (Director of Account Management) |
| Languages | English |
| Pricing | SEO minimum 2,500 USD per month, average 2,500-4,000 USD, some clients up to 10,000 USD; typical integrated engagements 6,000-10,000 USD per month; paid search management from 1,000 USD per month when bundled, plus ad spend; flat monthly fee |
| Contracts & reporting | SEO clients asked to commit to 12 months; first month includes a deep analysis before ongoing strategy; free consultation; one-time SEO audit (50+ factors) and consulting also offered |
| Tools & partnerships | Google Premier Partner |
Dental Marketing Services
- SEO (on-page and off-page)
- AI search optimization
- local search listings and location pages
- Google, Meta and LinkedIn paid media
- content and video
- web development
- analytics and lead tracking
- reputation and review management
Practice Types They Work With
- DSOs/multi-location
- cosmetic
Dental Clients & Results
- Dr. William Franckle (plastic surgery): 873% ROI
- Liberty Senior Living: +487% AI-sourced sessions and +440% AI-driven conversions
- Palo Alto University: 49% more monthly inquiries
- Tulane School of Professional Advancement: inquiries up 58%
Why Dentists Choose Search Influence
- Healthcare is one of its three focus industries
- About 20 years in business in New Orleans
- Client list includes the Center for Restorative Breast Surgery
- Holds Google Premier Partner status
- Office at 1423 Pine Street in Uptown New Orleans
Key Strengths
- Applies elective healthcare marketing experience to cosmetic and implant treatments
- Aligns a practice's details with Google's knowledge graph using Schema.org markup
- Formats treatment content into short FAQ and How-To blocks for search and AI
- Places practice mentions on authoritative third-party sites through barnacle SEO
Awards & Recognition
- Silver, Best Integrated Campaign, 2023 U.S. Agency Awards (Center for Restorative Breast Surgery)
- Inc. 500/5000 list 2011-2017
- Bronze Stevie Award
- New Orleans CityBusiness 2022 Technology Power List (Will Scott)
- CityBusiness Best Places to Work
- Top Workplaces New Orleans
How the DSA Score Breaks Down
Points earned: 50.1 of 100 (profile 44 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About Search Influence
- 4 on review sites
Clients Most Often Praise
- Clear reporting & honesty 1
Danielle Dayries highly recommends Search Influence as a thought partner for organizations.
See it on techbehemoths.comAnthony Johnson was referred by a friend and says hiring them was their best decision.
See it on techbehemoths.comChris "Silver" Smith describes them as honest, easy to work with and trustworthy for internet advertising.
See it on techbehemoths.comShow 1 more client review
- David Mihm says he regularly refers prospective clients to Will Scott. TechBehemoths, 23/4/2009
Where Search Influence Is Listed
Questions Dentists Ask About Search Influence
Does Search Influence have experience with dental practices?
It serves multi-physician and multi-location practices, including dental practices. However, it has no dental-specific page or dental case study, and its named healthcare clients are mainly plastic surgery, surgical hospital, addiction treatment and senior living providers.
How much does Search Influence charge for SEO?
SEO has a 2,500 USD monthly minimum, with most clients at 2,500 to 4,000 USD and some up to 10,000 USD. Integrated programs typically cost 6,000 to 10,000 USD a month.
Is there a minimum contract length?
Yes. The agency asks SEO clients to commit to 12 months of service, and the first month is used for a detailed analysis of goals, position and competitors.
How do they measure results for healthcare clients?
Their SCALE framework tracks calls, forms and appointments, and links lead quality to revenue where client systems allow. They look beyond traffic to downstream lead quality.
What awards or credentials does the agency hold?
It is a Google Premier Partner and won Silver for Best Integrated Campaign at the 2023 U.S. Agency Awards for its Center for Restorative Breast Surgery work. It also appeared on the Inc. 500/5000 list from 2011 to 2017.
Reviews of Search Influence
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