Gold Coast SEO agency with a six-phase, Ahpra-aware dental SEO program
About Searchical
Searchical is an SEO and web design agency with its head office at 13/40 Watson Esplanade, Surfers Paradise, on the Gold Coast. It is led by founder and director Iman Bahrani. He previously ran an agency called SEO Leads, and Searchical continues that work. The agency has worked with ASX-listed companies and small businesses in Australia, the United States, Canada and the United Kingdom. It has location pages for every Australian capital and several regional cities, plus a Dubai arm at searchical.ae. New techniques are tested on the agency's own sites before they go onto client sites.
Their dental SEO program has six phases. It starts with an audit of the practice's search visibility, site setup and listings, which produces a ranked list of fixes. Next comes keyword research matched to treatments and suburbs, with each term mapped to a page. The third phase covers technical and local groundwork: speed, mobile layout, crawl errors, structured data, Google Business Profile and directory consistency. Treatment and location pages are then rewritten around patient questions, starting with the highest-earning services such as implants and Invisalign. Content and links are built from local and industry sites. Finally, they report monthly in plain English.
Compliance gets specific attention. Copy is written to follow Ahpra and Dental Board advertising rules, including those on testimonials, claims and before-and-after images. The agency also helps practices set up a compliant way to collect genuine Google reviews. Monthly reports track rankings, calls, direction requests, online booking clicks and form enquiries. Early movement usually appears within three to four months, with steadier growth over six to twelve months. Plans are scaled for solo, multi-chair and multi-location practices. No prices or contract terms are published.
No dental clinic is named as a client, and the case studies on the dental page come from other sectors. They include a 135% organic traffic rise for a Sydney plumber and revenue gains for Shopify stores. Their testimonials page does include health businesses: a Montreal facial surgeon, a skin clinic, a physiotherapy practice and several medical clinics. These clients mostly mention responsiveness, video progress reports and ranking gains. Across reviews and directories, reviewers often single out Iman for clear communication and steady long-term gains.
The agency also has separate pages for cosmetic surgery and medical SEO. That makes it a reasonable fit for cosmetic or implant-focused dental practices in Queensland and elsewhere in Australia that want SEO built with advertising rules in mind.
Searchical's Dental SEO Page
Searchical at a Glance
| Headquarters | Surfers Paradise, Queensland, Australia |
|---|---|
| Other offices | Dubai (searchical.ae); service location pages for Adelaide, Brisbane, Cairns, Canberra, Darwin, Melbourne, Newcastle, Perth, Sunshine Coast and Sydney |
| Leadership | Iman Bahrani (Founder and Director) |
| Languages | English |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | Monthly plain-English reports; plan adjusted over time; early movement expected in 3-4 months and steadier growth in 6-12 months. Contract length not published. |
| Tools & partnerships | Google Business Profile; structured data (schema); online directories |
Dental Marketing Services
- Practice website and search audit
- treatment and local keyword research
- technical SEO and structured data
- Google Business Profile optimisation
- directory citation consistency
- treatment page rewriting
- patient-question content
- local and industry link building
- compliant review collection
- monthly plain-English reporting
- web design
- reputation management
Practice Types They Work With
- Dental implants
- Invisalign
- general dentistry
- emergency dentistry
- teeth whitening
- solo, multi-chair and multi-location practices
Dental Clients & Results
- Sydney plumbing business (local SEO): 135% increase in organic traffic
- Ecommerce/Shopify client: 383% increase in revenue
- SaaS client: 136% increase in conversions
- SkyTree.com.au: moved from position 9 to 1 (3-4 months). None are dental.
Why Dentists Choose Searchical
- Runs a dedicated dental SEO and online marketing page
- Separate SEO pages for medical and plastic surgery practices
- Lists online reputation management case study
- Office on Watson Esplanade, Surfers Paradise
- Also offers Shopify and ecommerce SEO
Key Strengths
- Prioritises high-revenue treatments like implants and Invisalign by likely return
- Tracks patient calls, booking clicks, direction requests and form enquiries monthly
- Writes practice content within Ahpra and Dental Board advertising guidelines
How the DSA Score Breaks Down
Points earned: 33.1 of 100 (profile 24 × 0.8 + client feedback 13.9). DSA Score: 87/100
What Clients Say About Searchical
- 3 on Google
- 1 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 3
In ShortReviews consistently credit founder Iman with communication and long-term ranking/traffic gains.
Raimond Volpe says the team, especially Iman, has been incredible to work with.
See it on designrush.comCaroline Douthwaite rates Searchical the best SEO management service in Australia.
See it on designrush.comIvana Manwin calls Iman the best SEO agent on the market.
See it on designrush.comShow 1 more client review
- Australian Health Professionals: Healthcare client recommends Searchical for SEO. Agency website, 31 Oct 2022
Where Searchical Is Listed
Questions Dentists Ask About Searchical
Do they understand Ahpra advertising rules?
Yes. Content follows Ahpra and Dental Board advertising guidelines, including the rules on testimonials, claims and before-and-after images.
Which treatments do they prioritise?
They focus on higher-value treatments such as implants and Invisalign first, then general check-ups and searches like emergency dentist and teeth whitening cost.
What will the monthly report show?
Reports cover rankings, phone calls, direction requests, online booking clicks and form enquiries, written in plain English.
How long until results show?
Early movement usually appears in three to four months, with steadier growth over six to twelve months.
Have they worked with health practices before?
No dental clinic is named, but their testimonials page includes a facial surgeon, a skin clinic, a physiotherapy practice and medical clinics.
Who leads the agency?
Founder and director Iman Bahrani, who previously ran the agency SEO Leads before starting Searchical.
Reviews of Searchical
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