SearchMax Reviews & Agency Profile

Melbourne Google Premier Partner running paid and local search for dental and health clinics

Melbourne, Victoria, Australia DSA Score: 91/100

About SearchMax

SearchMax is a digital marketing agency founded in 2013 and headquartered in Melbourne, with further offices in Brisbane and North Geelong. The team has 10 to 49 people, including technical staff in Sri Lanka, where it also has a Colombo address. The business began as a white-label service provider before building its own client base. It holds Google Premier Partner status and is also a Meta Badged Partner and a Microsoft Advertising Partner.

The agency has a dedicated dental marketing page and a broader healthcare marketing service. For dental practices it combines digital strategy, web design, local SEO, Google Ads, retargeting, post-click optimisation, content, social advertising and email. Campaigns are split between bringing in new patients and keeping existing ones, with A/B testing and frequent ad changes. It targets these practice types: general dentists, corporate chains and DSOs, orthodontists, endodontists, periodontists, and dental labs or suppliers. Ad copy, creatives and landing pages are written to fit AHPRA advertising rules, and it offers compliance audits of existing sites. It also connects ad spend to bookings through integrations with HealthEngine, Nookal, Cliniko and AutoMed.

Their healthcare work gives the most concrete evidence. National Skin Cancer Centre gained 32 percent more bookings at a 12 percent lower cost per booking. Grove Medical Cockburn saw bookings rise 23 percent and cost per booking fall 26 percent. Their dental work features Evergreen Dental Care in Melbourne's east, where Google Ads, Meta Ads and local SEO were combined with hyper-local targeting and appointment reminder ads. Lavrin and Lawrence Orthodontics has also given a testimonial.

On Clutch they hold a 4.9 rating from eight reviews, and 4.8 on Google from 18 reviews. A healthcare client saw 400 percent year-on-year SEO growth with better click-through and return on ad spend. SRC Health International's Australian online conversion rate doubled. Common themes are fast replies, regular reporting and met deadlines. One reviewer suggested more ongoing competitor research. Lilydale Doctors, a medical practice, got more new patient bookings over 12 months.

Dental packages start at A$1,900, with the final cost depending on goals, location, channels and competition. Hourly rates are US$100 to US$149, with a US$1,000 minimum project. Healthcare monthly budgets run from below A$3,000 up to A$30,000 or more. A free consultation is offered. Reporting is clear and transparent, and contract length is not published.

SearchMax's Dental SEO Page

Screenshot of SearchMax's dental seo page
Screenshot of searchmax.com.au/dental-marketing-agency/

SearchMax at a Glance

Founded2013
Team size10-49 employees
HeadquartersMelbourne, Victoria, Australia
Other officesBrisbane, Queensland; North Geelong, Victoria; Colombo, Sri Lanka
LeadershipChamil (Director); Hemi (Performance Director)
LanguagesEnglish
PricingDental packages start from A$1,900; US$100-149 per hour and a US$1,000+ minimum project; healthcare budget bands run from under A$3,000 to over A$30,000 per month.
Contracts & reportingFree consultation; transparent reporting promised; contract length not published.
Tools & partnershipsGoogle Premier Partner; Meta Badged Partner; Microsoft Advertising Partner; Google Ads; YouTube Ads; Bing Ads; HealthEngine; Nookal; Cliniko; AutoMed

Dental Marketing Services

  • Dental digital strategy
  • dental web design
  • local SEO
  • Google Ads
  • retargeting
  • post-click and landing page optimisation
  • content marketing
  • social media advertising
  • email marketing
  • AHPRA-compliant ad copy and creatives
  • campaign audits
  • booking platform integration (HealthEngine, Nookal, Cliniko, AutoMed)

Practice Types They Work With

  • general dentistry
  • orthodontics
  • endodontics
  • periodontics
  • DSOs/multi-location
  • dental laboratories and suppliers

Dental Clients & Results

  • National Skin Cancer Centre: 32% more bookings, 12% cheaper bookings, 8% lower cost per click
  • Grove Medical Cockburn: 23% more bookings, 26% cheaper bookings, 67% conversion rate
  • Grove Medical Victoria Park: 13% more bookings, 11% more website traffic
  • Healthcare service provider: 400% year-on-year SEO growth
  • SRC Health International: Australian e-commerce conversion rate doubled

Dental Practices They Have Worked With

  • Evergreen Dental Care
  • Lavrin and Lawrence Orthodontics

Why Dentists Choose SearchMax

  • Google Premier Partner
  • Named healthcare clients
  • Dedicated dental marketing service
  • GP and aged care experience
  • Campaign audits offered
Key Strengths
  • Audits existing dental Google Ads accounts to find wasted spend
  • Runs Microsoft Advertising campaigns as well as Google to reach more patients
  • Adds email marketing to paid and organic campaigns for practices
  • Holds Facebook partner accreditation for practice social advertising

Awards & Recognition

  • Google Premier Partner

How the DSA Score Breaks Down

Client reviews19/20
Experience7/20
Client portfolio15/20
Published results0/20
Transparency6/20
Client feedback14.9/20

Points earned: 52.5 of 100 (profile 47 × 0.8 + client feedback 14.9). DSA Score: 91/100

What Dental and Healthcare Clients Say About SearchMax

2client reviews
  • 2 on review sites

Clients Most Often Praise

  • Clear reporting & honesty 1
  • Understanding of dentistry 1
  • Value for money 1
Name not shown (Marketing Coordinator, Healthcare Service Provider)Oct 18, 2021 Clutch
Healthcare client

Healthcare provider reports being very happy with SearchMax's performance.

See it on clutch.co
Gene Stark (SRC Health International)Jun 1, 2021 Clutch
Healthcare client

Health company was impressed with e-commerce knowledge and feed optimisation skills.

See it on clutch.co

Where SearchMax Is Listed

Questions Dentists Ask About SearchMax

Does SearchMax have specific experience with dental practices?

Yes. They run a dedicated dental marketing service and feature Evergreen Dental Care in Melbourne's east as an example. Lavrin and Lawrence Orthodontics has also given a testimonial.

How much does dental marketing with SearchMax cost?

Dental packages start at A$1,900. The final price depends on goals, location, channels and competition, and a free consultation is offered first.

Will my ads comply with AHPRA rules?

Yes. Ad copy, creatives and landing pages are written to meet AHPRA advertising guidelines. They also offer website audits for compliance.

Can they link ad spend to actual bookings?

Yes. They integrate with HealthEngine, Nookal, Cliniko and AutoMed to tie spend to bookings and phone calls.

How quickly will I see results?

Paid ads can show results within days or weeks, while SEO builds over several months.

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