Dublin search and paid media agency founded by DCU graduates, with dental clinic service
About SEO & Grow
SEO & Grow is a search marketing agency in Dublin, working from the Tara Building on Tara Street near the city centre. It now trades as &Grow, or Andgrow, formerly SEO and Grow, after a recent rebrand. Its founders are Peter O'Neill and Aidan Rooney, who studied Marketing, Innovation and Technology together at Dublin City University.
The founders' story is unusual. During a year-long placement they ran the search marketing department of Peru Hop, an Irish-owned travel company in South America, and more than doubled organic and referral traffic for Peru Hop and Bolivia Hop over eleven months. They launched the agency the day after their final DCU exam. Peter O'Neill spent a summer in London learning from SEO specialist Drew Davies, with whom the agency still works on an outsourced basis, and early on the pair partnered with larger agencies to build skills. Their aim is to be a specialist agency rather than a big one, and they put weight on teaching clients how search works.
The agency runs a dedicated dental clinic marketing service. It covers SEO for clinics, Google Ads management, local SEO and Google Business Profile work, email marketing, AI-assisted marketing and conversion-focused website changes. It is aimed at general, cosmetic, implant and orthodontic practices as well as multi-location groups. Email campaigns can also support recall and reactivation of lapsed patients.
Their published client list is varied rather than dental-led. Clients include a Dublin business insurance broker, a Latin American luxury travel agent, a Donegal software firm, a London tutoring agency and a California cattle ranch. Dental work is anonymised by category, so no named dental clinic or dental result is public. Other web design firms also use them to deliver SEO for their own customers.
Client feedback is positive. They are rated 5.0 on Google from 29 reviews, and reviewers mention ranking and traffic gains, more leads and bookings, and a friendly, knowledgeable team. None of the testimonials come from a dental practice.
There is no public rate card; work is quoted by scope. They hold Google Partner status and take payment by card, bank transfer or PayPal. For Dublin clinics that want organic search and Google Ads handled by the same small team, they are a reasonable fit, but a practice should ask for anonymised dental results before signing.
SEO & Grow's Dental SEO Page
SEO & Grow at a Glance
| Headquarters | Dublin, Leinster, Ireland |
|---|---|
| Leadership | Peter O'Neill (co-founder); Aidan Rooney (co-founder) |
| Languages | English |
| Pricing | No public rate card; quoted per scope. |
| Tools & partnerships | Google Partner; Google Ads; Google Business Profile |
Dental Marketing Services
- Dental clinic SEO
- local SEO and Google Business Profile optimisation
- Google Ads management
- paid social
- email marketing for recall and reactivation
- AI-assisted marketing
- conversion-focused website optimisation
Practice Types They Work With
- General dentistry
- cosmetic dentistry
- implants
- orthodontics
- multi-location dental groups
Why Dentists Choose SEO & Grow
- Dental clinic service
- Award-recognised small agency
- Trusted by other web firms
Key Strengths
- Lifts a practice's social reach and engagement through paid social campaigns
- Uses email marketing that suits patient recalls and reactivation
- Runs Google Ads for dental clinics alongside a dedicated clinic SEO service
- Keeps a small named team on each practice account for continuity
How the DSA Score Breaks Down
Points earned: 51.7 of 100 (profile 46 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About SEO & Grow
- 5 on Google
- 3 on its website
Clients Most Often Praise
- Clear reporting & honesty 3
- More new patient bookings 3
- Higher Google Maps & local rankings 2
- Dental website design 2
In ShortClients praise visible gains in search ranking, traffic, leads and bookings, plus a friendly and knowledgeable team.
Alexey Velichko says the search for an SEO provider ended with SEO & Grow and that their clients are happy with Google results.
See it on seogrow.ieAfter more than six months working together, calls the agency a massive help.
See it on seogrow.ieParnells Tyre wheel castor specailists says the agency has been instrumental in growing the business over six months.
See it on seogrow.ieShow 5 more client reviews
- CEO reports that reach, engagement and views rose within weeks and keep growing. Google
- Julie Gartland calls the team experts and genuinely lovely people. Google
- Totally Latin America notes a considerable rise in qualified leads coming through the website contact form. Agency website
- TX Bar Grassfed reports almost 150 high-converting leads from search marketing between January and April 2020. Agency website
- Platform Pizza reports more website traffic and more restaurant bookings. Agency website
Where SEO & Grow Is Listed
Questions Dentists Ask About SEO & Grow
Does SEO & Grow have a dental service?
Yes. They run a dental clinic marketing service in Dublin covering SEO, Google Ads, local SEO and Google Business Profile, email marketing and website conversion work.
Who founded the agency?
Peter O'Neill and Aidan Rooney, both Marketing, Innovation and Technology graduates of Dublin City University. They started the agency after running search marketing for Peru Hop.
Can I see dental case studies?
Not publicly. Their dental work is anonymised, so ask for category-level results during a sales call.
How much do they charge?
They do not publish prices. Work is quoted according to scope.
Has the agency changed its name?
Yes. They now trade as &Grow (Andgrow), formerly SEO and Grow, at andgrow.ie. The seogrow.ie domain is still used as their site in some places.
Reviews of SEO & Grow
No reviews on this site yet. Have you worked with SEO & Grow? Your review helps other dentists choose.