Milan SEO consultancy with dental marketing, dental websites and GEO services
About SEO Leader
SEO Leader is a small SEO and digital marketing consultancy at Viale Certosa 218 in Milan. It is founded and run by Christian Cilli, a computer engineer with more than 20 years of experience who also teaches SEO in online and classroom courses and one-to-one coaching. It started in 2019, though the company was registered in Italy in March 2018. The team has 1 to 9 people, plus a wider network of collaborators. The consultancy is a Google Partner, a Microsoft Advertising Certified Professional, a Semrush Agency Partner and a member of Asseprim.
Dentistry has its own section on the site, with one page on dental marketing and another on websites for dentists. Their dental process runs in six steps. They audit the site, the Google Business Profile and local competitors. They build a combined SEO and GEO plan around topics such as oral hygiene, implantology and orthodontics. They carry out on-page and off-page work, local SEO, LocalBusiness schema and structured FAQs. They run Search Ads for urgent queries and collect reviews. They set up recall and follow-up automations, then track traffic, conversions and AI citations. Social media, email, digital PR with health portals, remarketing and staff training are also offered, with monthly reports in GA4 and Looker Studio.
Their dental websites include treatment pages, a staff page, a booking form, a reviews section, GDPR handling of health data, Consent Mode V2 and Core Web Vitals work. A single-practice site of 5 to 7 pages takes 6 to 8 weeks. A multi-specialty clinic site of 10 to 15 pages takes 8 to 10 weeks and can link to practice software such as Dentista Manager or Studio+. A restyle or migration takes 3 to 4 weeks. Estimates are about 1,500 to 2,500 euros for a single practice and 3,000 to 6,000 euros or more for a larger clinic portal.
Dental results are shown without client names. One practice that started with no online visibility grew organic traffic by 1,342 percent and impressions by 5,291 percent over 12 months. Another clinic tripled online first-visit requests after a rebuild with SEO and GEO. They have worked with practices across Italy, including Turin, Milan, Bologna, Rome and Palermo. They advise against comparative claims, guaranteed outcomes and before-and-after images without consent.
They hold 5.0 from 10 Clutch reviews, with a $1,000 minimum and $100 to $149 per hour. On Google and Semrush they average 4.9 from 75 reviews, with clients describing careful analysis of their needs, steady availability, clear and organized work, and more calls and enquiries. Marketing fees depend on city, competition and goals, ranging from an entry tier to a premium tier. The consultancy suits Italian single practices and multi-specialty clinics that want SEO, GEO, local search and Google Ads from a small specialist team.
SEO Leader's Dental SEO Page
SEO Leader at a Glance
| Founded | 2019 |
|---|---|
| Team size | 2-9 employees |
| Headquarters | Milan, Lombardy, Italy |
| Leadership | Christian Cilli (Founder and SEO consultant) |
| Languages | Italian; English |
| Pricing | Dental website estimates: about 1,500-2,500 euros for a single practice with local SEO; about 3,000-6,000 euros or more for a clinic portal with advanced GEO. Marketing fees vary by city and competition, from entry to premium tiers. $1,000+ minimum and $100-$149 per hour; project budgets of $2,500-$10,000. |
| Contracts & reporting | Free initial SEO consultation and audit on request. Recommends contracts that separate agency fee from ad budget. Monthly visibility reports. SEO results typically in 3-6 months. Website builds take 3-10 weeks depending on scope. |
| Tools & partnerships | Google Partner; Microsoft Advertising Certified Professional; Semrush Agency Partner; Google Analytics 4; Looker Studio; Dentista Manager and Studio+ integrations; Asseprim member |
Dental Marketing Services
- Dental SEO audit
- local SEO and Google Business Profile management
- LocalBusiness schema and structured FAQs
- GEO for AI search visibility
- Google Ads Search campaigns for urgent and high-value treatments
- review collection
- recall and follow-up automations
- email marketing
- social media
- digital PR with health portals
- remarketing
- dental website design and migration
- GA4 and Looker Studio reporting
- staff training
Practice Types They Work With
- general dentistry
- implants
- orthodontics
- cosmetic dentistry
- multi-specialty clinics
Dental Clients & Results
- Anonymous dental practice: +1342% organic traffic and +5291% impressions (12 months)
- Anonymous dental clinic: +300% online first-visit requests after rebuild with SEO and GEO
Why Dentists Choose SEO Leader
- Runs a dedicated dental marketing service page for studi odontoiatrici
- Dental case study reports +1342% organic traffic in one year
- Founder Christian Cilli also teaches SEO courses
- Rated 5.0 on Clutch across 10 reviews
- Offers GEO work for visibility in AI search answers
Key Strengths
- Sets realistic goals and personalised SEO strategies for each practice
- Gets practices onto Google's first page through local SEO work
- Restructures practice websites to turn visitors into booked patient leads
- Raises patient enquiries from Google Ads through careful campaign management
How the DSA Score Breaks Down
Points earned: 48.9 of 100 (profile 55 × 0.8 + client feedback 4.9). DSA Score: 90/100
What Clients Say About SEO Leader
- 4 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Dental website design 2
In ShortSemrush/Google-sourced reviews praise professionalism, realistic goals and quick local SEO ranking gains. Google Ads management also mentioned.
Managed Google Ads for two sites for about six months, raising visibility and conversions; team called competent and professional.
See it on agencies.semrush.comConsultant set realistic goals and improved site structure for lead generation; recommends for concrete results.
See it on agencies.semrush.comLocal SEO work quickly got the reviewer's site onto the first page of Google.
See it on agencies.semrush.comShow 1 more client review
- Valeria Magoni praised detailed analysis and personalized SEO strategies; highly recommends the agency. Agency website, Jan 10, 2025
Where SEO Leader Is Listed
Questions Dentists Ask About SEO Leader
Does SEO Leader offer a specific service for dental practices?
Yes. They have a dedicated dental marketing page and a separate service for dentist websites, covering local SEO, Google Business Profile, Google Ads, reviews, automations and GEO.
What does a dental website from SEO Leader cost?
Estimates are about 1,500 to 2,500 euros for a single-practice site with local SEO and about 3,000 to 6,000 euros or more for a multi-specialty clinic portal.
How long does a dental website build take?
It takes 6 to 8 weeks for a 5 to 7 page single-practice site, 8 to 10 weeks for a 10 to 15 page clinic site, and 3 to 4 weeks for a restyle or migration.
Do they have dental results to show?
They have anonymous results, including one practice with 1,342 percent organic growth and 5,291 percent more impressions over 12 months. They do not name the dental clients.
Who will work on my account?
The consultancy is led by founder Christian Cilli, a computer engineer and SEO trainer with more than 20 years of experience, supported by a small team and collaborators.
Reviews of SEO Leader
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