Saint Petersburg full-cycle agency with a medical marketing practice and clinic cases
About Serenity
Serenity is a full-cycle marketing agency founded in 2005. Its head office is in the Business Depo centre on Bolshaya Raznochinnaya Street in Saint Petersburg, and it also has a Moscow office on Kostomarovsky Lane. The team has about 80 people. Their services cover strategy and analytics, SEO, Yandex and Google contextual ads, targeted social ads, PR, websites and conversion work, branding and reputation management. They also run a separate medical marketing service for clinics in Moscow and Saint Petersburg.
Their clearest dental-related work is for Grandmed, a holding of four Saint Petersburg clinics covering plastic surgery, cosmetology, dentistry and gynaecology. The case shows their dental thinking. Creative avoided frightening chair imagery and focused on the result and the confidence of a good smile. It used real before-and-after collages and promoted a free first consultation to lower the barrier to booking. They promoted 37 service lines. When Facebook was blocked in 2022, they moved the budget to VKontakte and myTarget and replaced lead forms with on-site booking. Results were an average lead cost of about 2,000 roubles, 40% more social traffic and 2.5 times more patients at the Kompozit clinic.
The Kompozit case is a useful example of SEO during a website rebuild. The team kept organic traffic through a redirect map, moved meta tags across and fixed errors flagged in Yandex.Webmaster and Search Console. Inquiries rose 2.5 times, branded searches doubled and cost per inquiry halved. For IRiPA, a rehabilitation centre, contextual ads reached up to 21 conversions a week while cost per conversion fell to about 2,900 roubles.
They suit clinics in Russia that market across several service lines and need Yandex, VKontakte and 2GIS skills, plus experience working under local advertising restrictions. Single-chair practices may find their prices high.
Turnkey SEO costs 55,000 to 120,000 roubles a month and contextual ads 35,000 to 80,000. Landing pages cost 120,000 to 240,000 roubles, and hourly rates run from about 1,200 to 3,000 roubles. They won first place at the Workspace Digital Awards 2024 for an e-commerce project. Tagline placed them in its national digital agency ranking from 2016 to 2018. Their client list includes Orange, Alfa Leasing, Volvo Penta, Askona and UnionClinic. Independent reviews are scarce. A single 2GIS review gives one star, and Workspace shows six recommendations.
Serenity's Website
Serenity at a Glance
| Founded | 2005 |
|---|---|
| Team size | About 80 employees |
| Headquarters | Saint Petersburg, Russia |
| Other offices | Moscow |
| Languages | Russian |
| Pricing | SEO 55,000-120,000 RUB/month; contextual ads 35,000-80,000 RUB; landing page 120,000-240,000 RUB; corporate site 440,000-880,000 RUB; hourly about 1,200-3,000 RUB. |
| Tools & partnerships | Yandex Direct; Google Ads; Yandex.Webmaster; Google Search Console; VKontakte; myTarget; 2GIS; Yandex Maps |
Dental Marketing Services
- Medical marketing strategy
- SEO including site migration
- Yandex and Google contextual advertising
- VKontakte and myTarget targeted ads
- Yandex Maps and 2GIS promotion
- website development and conversion optimisation
- creative concepts and before-and-after content
- end-to-end analytics
- reputation management (SERM)
Practice Types They Work With
- General dentistry
- cosmetic
- multi-location clinic groups
Dental Clients & Results
- Grandmed: 37 service lines promoted, average lead cost about 2,000 RUB, social traffic up 40%, refusal rate down 4.8% in 2022
- Kompozit clinic: 2.5x inquiries, 2x branded searches, 2x lower cost per inquiry (Oct 2020)
- IRiPA rehabilitation centre: up to 21 ad conversions per week, cost per conversion down to about 2,900 RUB (March 2023)
Dental Practices They Have Worked With
- Grandmed (clinic holding including dentistry)
Why Dentists Choose Serenity
- Saint Petersburg head office since 2005
- Medicine is a core specialization
- Published clinic results with figures
- Openly listed starting prices
- Ranked 6th in Russia for medical contextual advertising
Key Strengths
- Paid search and social campaigns tuned for clinic calls and bookings
- Yandex Maps and 2GIS optimization for local patient discovery
- Positioning and branding that differentiate a practice in a crowded market
- Conversion audits that turn more website visitors into appointments
Awards & Recognition
- Workspace Digital Awards 2024, 1st place, Complex services / E-commerce (Darkrain)
- Tagline digital agency ranking 2016-2018 (47th-49th)
How the DSA Score Breaks Down
Points earned: 68.5 of 100 (profile 77 × 0.8 + client feedback 6.9). DSA Score: 94/100
What Clients Say About Serenity
- 4 on its website
In ShortClients praise their proactive, competent team, on-time delivery and willingness to go beyond the contract to improve results.
V.A. Bragilev thanked them for building the holding's digital channels and said the team goes beyond the contract to improve results.
See it on serenity.agencyO.A. Kelnik called the collaboration productive and comfortable and recommended the agency.
See it on serenity.agencyO.V. Arshanskaya found the team competent and proactive, quick to take on tasks and answer questions.
See it on serenity.agencyShow 1 more client review
- Denis Dobrosmyslov praised their professionalism and reliability, noting all work was done well and on time. Agency website, undated
Where Serenity Is Listed
Questions Dentists Ask About Serenity
Has Serenity marketed dental services?
Yes. They ran integrated promotion for Grandmed, a four-clinic holding that includes dentistry. Their dental creative used before-and-after visuals and free first consultations.
What results have they published for clinics?
Grandmed paid about 2,000 roubles per lead on average, with 37 service lines promoted. The Kompozit clinic got 2.5 times more inquiries at half the cost per inquiry.
Do they handle Yandex Maps and 2GIS?
Yes. Promotion on Yandex Maps and 2GIS is part of their service list, alongside Yandex and Google contextual ads.
How much does SEO cost with them?
Turnkey SEO costs roughly 55,000 to 120,000 roubles a month. Contextual advertising costs 35,000 to 80,000 roubles.
Where are they based?
Their head office is on Bolshaya Raznochinnaya Street in Saint Petersburg, and they also have a Moscow office. They have operated since 2005.
Reviews of Serenity
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