Serna Group Reviews & Agency Profile

About Serna Group

Serna Group is a public relations and digital agency based at Calle Manzanillo 100 in Mexico City, with a second office in Bogotá, Colombia. The agency was founded in 2010, and its legal entity, Serna PR, S.A. de C.V., was formed in May 2009. Ignacio Serna is chief executive. The team has 10 to 49 employees.

PR is the agency's main strength. In 2026 it won a Silver Lion in the Public Relations category at Cannes Lions for "Welcome Back, Paisano," a Tecate campaign about Mexicans returning home from the United States. That followed a Bronze Lion in PR in 2025 for Tecate Light, recognition as Best PR Agency in North America at the 2025 London International Awards, and three AMCO Mérito awards the same year. The agency's other services, each about a fifth of its work, are branding, SEO, social media and WordPress web design. PR work covers corporate and crisis communications and online reputation management, and SEO work is split between content, link building, local search and technical fixes.

The agency's main health-sector reference is an unnamed Mexican fertility clinic. Between January and July 2025 it ran a brand launch, media outreach, crisis handling and an SEO-focused website for the clinic, with media training for spokespeople. The clinic reached first-place rankings for all target keywords, more than 10,000 monthly visits and a return above 400 percent on a budget under 10,000 dollars. Wellness technology firm CRYOmx got top-ten rankings for over 1,000 keywords, about 15 press mentions a month, and coverage in Forbes and Playboy. TheBoxImmersion got more than 300 keywords into the top ten and sold two weeks of tickets before opening. They have no named dental clients.

All three Clutch reviews give 5.0. Clients describe the team as timely, creative and proactive, and good at opening doors with industry contacts and media. All three were posted within one week in July 2025, and one contains inconsistent placement figures, so readers should weigh them with care. Medical clients make up about ten percent of the client base.

For dentists, the agency fits best where reputation and press matter as much as rankings: a cosmetic or specialist clinic launching a new brand, a group handling a public complaint, or a practice that wants media coverage to support its search authority. The minimum project is 5,000 US dollars, with hourly rates undisclosed; one project ran between 50,000 and 199,999 dollars. Practices seeking a low-cost local SEO retainer alone may find the model more than they need.