Woman-owned Denver-area PR and branding agency with a dental and orthodontic offer
About ShuBu Creative Group
ShuBu Creative Group is a public relations, branding and marketing agency in the Denver area. It is based in Centennial, Colorado, and works with clients nationwide, in person and remotely. Becca Cooper Leebove founded the agency in 2018. She previously led marketing and brand work at Vail Resorts, Starz Entertainment, Regis University and PorchLight Real Estate Group. The agency name comes from her children's baby nicknames. The firm is 100 percent woman-owned and certified by the City of Denver as a minority women-owned business.
ShuBu's main focus areas are real estate and construction, senior living, food and hospitality, nonprofits, and healthcare, medical and wellness. Within healthcare it has a page for dental marketing and PR, aimed at dental practices, orthodontists and other healthcare companies. That page offers new logos and full visual identities, branding packages from a basic logo to a complete toolkit, marketing materials, signage, website development, and PR and media relations with social promotion.
The agency's approach is reputation-led rather than search-led. Its PR team pitches stories to media each month, writes press releases, places guest articles and enters clients for industry and local business awards. The goal is media features, expert quotes and profile pieces. Branding usually begins with a half-day Brand Clarity Workshop. This covers mission, values, voice and target audience, and draws on customer interviews and competitor analysis. Its digital marketing covers paid, digital, print and outdoor campaigns with tracking, plus social, email, video and blogging. SEO is not offered as a separate service, so practices needing technical or local search work may need another partner.
The agency's dental proof point is Foundations Orthodontics. After four months of work, new patient exams rose 20 percent and overall revenue grew 28 percent year over year. ShuBu will take on a practice in any market, provided it does not compete with an existing client.
Prices are published. Brand Clarity Workshops cost $5,000 to $10,000. A full brand package with website and launch support is about $20,000. PR and marketing retainers start at $2,500 a month, and hourly consulting is $250. Small business and nonprofit packages are also offered. Recognition includes a 2023 Denver Business Journal Outstanding Women in Business award for its founder and a 2022 Top 100 Influencer in Marketing and Advertising listing from Marketing 2.0. Its testimonials come from healthcare nonprofits such as Sun Life Health and Youth Healthcare Alliance rather than dental clients.
ShuBu Creative Group's Website
ShuBu Creative Group at a Glance
| Founded | 2018 |
|---|---|
| Headquarters | Centennial, Colorado, USA |
| Leadership | Becca Cooper Leebove (Founder and Chief Brand Strategist) |
| Languages | English |
| Pricing | Brand Clarity Workshops $5,000-$10,000; full brand package about $20,000; PR and marketing retainers from $2,500/month; hourly consulting $250/hour; small business and nonprofit packages available. |
Dental Marketing Services
- Brand Clarity Workshops
- logo and visual identity design
- branding packages
- marketing materials and signage
- website development
- public relations and media relations
- award submissions
- guest article placement
- social media promotion
- digital, print and outdoor advertising campaigns
- email, video and blog content
Practice Types They Work With
- general dentistry
- orthodontics
Dental Clients & Results
- Foundations Orthodontics: 20% increase in new patient exams and 28% year-over-year revenue growth (after four months)
Dental Practices They Have Worked With
- Foundations Orthodontics
Why Dentists Choose ShuBu Creative Group
- Named Denver-area ortho client
- PR and thought leadership
- Branding and social media
- Denver suburb
- Good for orthodontists
Key Strengths
- Builds practice reputation alongside PR and thought-leadership programs
- Runs PR and thought-leadership programmes for orthodontic and dental practices
- Develops branding that gives dental practices a distinct identity
- Creates patient education content as part of practice growth campaigns
Awards & Recognition
- Denver Business Journal Outstanding Women in Business 2023 (Becca Cooper Leebove)
- Marketing 2.0 Top 100 Influencer in Marketing and Advertising 2022
How the DSA Score Breaks Down
Points earned: 15.2 of 100 (profile 19 × 0.8 + client feedback 0). DSA Score: 83/100
Where ShuBu Creative Group Is Listed
Questions Dentists Ask About ShuBu Creative Group
What results has ShuBu achieved for an orthodontist?
Foundations Orthodontics saw a 20 percent increase in new patient exams and 28 percent year-over-year revenue growth after four months of work.
What does ShuBu charge?
PR and marketing retainers start at $2,500 a month, Brand Clarity Workshops cost $5,000 to $10,000, a full brand package is about $20,000 and hourly consulting is $250.
Does ShuBu do SEO?
SEO is not offered as a standalone service. Its strengths are branding, public relations, award submissions and paid, digital and print campaigns, so search optimization may need a separate provider.
Will ShuBu work with practices outside Colorado?
Yes. It serves clients nationwide and can take on any market that does not compete with an existing client.
Who runs the agency?
Founder and Chief Brand Strategist Becca Cooper Leebove started ShuBu in 2018 after marketing roles at Vail Resorts, Starz Entertainment and Regis University.
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