Albuquerque PR and digital agency combining reputation, social, video and local SEO
About Siarza
Siarza is a public relations and digital marketing agency with its headquarters at 6100 Seagull Street NE in Albuquerque, New Mexico. Kristelle Siarza Moon started the business in November 2014, at age 27, under the name Siarza Social Digital, and she remains owner and CEO. She holds the APR (Accreditation in Public Relations) credential, serves on the executive committee of PRSA's Counselors Academy and has been treasurer of the New Mexico PRSA chapter. The agency shortened its name to Siarza in January 2023.
The firm has grown steadily: a first desk at the FatPipe ABQ coworking hub in 2015, a move to East Downtown in 2016, an in-house video and photography team in 2020 and the current office in 2021. In early 2023 it had 18 staff, a satellite presence in San Diego and team members in the Philippines. That year it joined The Change Agencies, a national network of independent multicultural PR firms, and launched a podcast called Stories, Success and Stuff.
Search is one part of a wider menu that includes social media, public relations, advertising, branding, content marketing and video. Siarza's web and SEO work builds strategy around a client's competitors and selling points, then manages and monitors traffic, search performance and conversions, with local search optimisation aimed at beating nearby competitors. Recent blog posts cover generative engine optimisation and structuring sites so AI tools cite them. Its most detailed published SEO case study is for Everest Apothecary, a New Mexico medical cannabis dispensary. Between April 2017 and December 2018, blog content, landing pages and monthly keyword tracking moved Albuquerque terms into Google's top 10, and organic search produced 53 percent of 75,210 sessions, all under tight advertising restrictions.
Medical is one of its industries. Healthcare work includes social media advertising, content and account monitoring for Women's Specialists of New Mexico, aimed at presenting its physicians as trusted experts; a digital strategy for the Bernalillo County Health Initiative to keep young people away from smoking and vaping; and a Carrie Tingley Hospital Foundation campaign that took Best of Show at the 2019 NMPRSA Cumbre Awards. No dental practice appears in its client list. Other clients include the Albuquerque Isotopes, Nusenda Credit Union, New Mexico Mutual and Cold Stone Creamery.
Recognition includes a 2022 Top HAT Award from the New Mexico Hospitality Association for a Hotel Zazz social campaign, USPAACC certification and repeat New Mexico Family Friendly Business status. Prices are not posted; the agency offers a free consultation. Siarza suits practices that care about reputation, community visibility and video storytelling as much as rankings. Dentists wanting a defined dental SEO process should ask what comparable healthcare search work the team has done.
Siarza's Website
Siarza at a Glance
| Founded | 2014 |
|---|---|
| Team size | 18 staff (2023) |
| Headquarters | Albuquerque, New Mexico, USA |
| Other offices | San Diego, California, USA; Cebu, Philippines (satellite) |
| Leadership | Kristelle Siarza Moon, APR (Founder, Owner and CEO) |
| Languages | English |
| Pricing | No prices published; free consultation offered. |
| Contracts & reporting | Dedicated account executive and monthly analytics and keyword reviews, as used for Everest Apothecary; contract length not published. |
| Tools & partnerships | Asana; Google Analytics; member of The Change Agencies network; USPAACC certified |
Dental Marketing Services
- Local SEO
- website design and development
- website monitoring and management
- social media management and advertising
- reputation management
- public relations
- content marketing
- video and photography
- branding
Dental Clients & Results
- Everest Apothecary (medical cannabis dispensary): Albuquerque keywords reached Google top 10 and organic search drove 53% of 75,210 sessions (April 2017 to December 2018)
Why Dentists Choose Siarza
- Owner Kristelle Siarza Moon holds the APR credential
- Clients include UNM Truman Clinic
- Started in 2014 as a social media firm
- Handles public relations and reputation management in-house
- Office at 6100 Seagull Street NE
Key Strengths
- Listens closely and quickly delivers fresh campaign concepts for a practice
- Audits a practice's internal communication before launching campaigns
- Handles public relations that build a dental practice's local reputation
- Produces video and branding that present a clinic's team to patients
Awards & Recognition
- NMPRSA Cumbre Awards social media award (2017)
- NMPRSA Cumbre Awards Best of Show for Carrie Tingley Hospital Foundation campaign (2019)
- New Mexico Hospitality Association Top HAT Award for Hotel Zazz (2022)
- New Mexico Family Friendly Business recognition
How the DSA Score Breaks Down
Points earned: 42.9 of 100 (profile 35 × 0.8 + client feedback 14.9). DSA Score: 89/100
What Clients Say About Siarza
- 4 on Google
Clients Most Often Praise
- Communication & responsiveness 1
- Understanding of dentistry 1
In ShortGoogle reviews praise a professional, friendly team that listens, delivers innovative concepts and results in digital media.
Client says Siarza ran a thorough audit of their communication and decision-making structures.
See it on brightlocal.comReviewer says the team listened, took an interest and quickly delivered innovative concepts.
See it on brightlocal.comReviewer calls the team professional and friendly and says they produce results.
See it on brightlocal.comShow 1 more client review
- Reviewer describes Siarza as true experts in digital media. Google, 12th April, 2021
Where Siarza Is Listed
Questions Dentists Ask About Siarza
Who runs Siarza?
Founder Kristelle Siarza Moon is owner and CEO. She holds the APR public relations accreditation and is active in PRSA at national and New Mexico chapter level.
Has Siarza worked with dentists?
No dental practices appear in its client list. Healthcare work includes social media and content for Women's Specialists of New Mexico and a youth smoking and vaping prevention strategy for the Bernalillo County Health Initiative.
Can Siarza show SEO results?
Yes. For Everest Apothecary, Albuquerque keywords reached Google's top 10 and organic search made up 53 percent of 75,210 sessions between April 2017 and December 2018.
Does Siarza handle reputation and PR as well as SEO?
Yes. Public relations is a core service alongside social media, advertising, web design and SEO, video and photography, branding and content marketing.
How much does Siarza charge?
The agency does not publish prices. It offers a free consultation through its contact page.
Reviews of Siarza
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