Basel consultancy for data-driven ads, SEO, GEO and tracking, with pharma experience
About Sidekicks (Your Sidekicks AG)
Your Sidekicks AG trades as Sidekicks and is a team of digital marketing consultants based in Basel. It has addresses at Aeschenplatz 6 and Steinentorstrasse 19 in Basel. The company has a further address on Klausstrasse in Zurich and a base in Buchs SG that serves eastern Switzerland. Its motto is that work is inspired by data and carried out by people, and the website is written in German.
The company was co-founded by Jonas Felix, a software developer and entrepreneur who also started the coding school letsboot.com and has been involved with Powercoders Basel. Felix is now founder and board member, Walter Fischer is chairman of the board, and the two managing partners are Sandra Schaub for strategy and organisational development and Larissa Eisele for operations and growth. Eisele joined in August 2019. Consultants hold degrees in business administration, business psychology, business IT and data science. No founding year is published.
Sidekicks starts each engagement with strategy, then sets up advertising and search measures and makes sure the results can be measured. SEO runs as a repeating cycle of analysis, strategy, implementation and optimisation. Keyword research is delivered as a keyword map that lists URL, keyword, search intent, monthly volume, cost per click and difficulty. Separate offers cover SEO audits and support during website relaunches. A GEO service aims to get content cited by ChatGPT, Perplexity, Gemini and Google AI Overviews, using structured data, topical authority, brand mentions and digital PR. Success is judged on visibility, ranking positions, organic traffic and conversions. No specific local SEO or Google Business Profile service is described.
The agency has no dental page and names no dental clients. Its health links run through pharma and hospital work. Clients include Unispital Basel, AstraZeneca, Fresenius Kabi, saner.health and TopPharm. It also sells pharma social media monitoring as a stand-alone service. Each client gets a dedicated consultant who advises, implements and trains the in-house team, so it may suit Swiss group practices or dental chains that want to build their own skills over time.
Published testimonials come from BLT Baselland Transport and the regional car trade association AGVS beider Basel. Both describe the team as competent, fast and reliable. The firm is a certified Google Ads partner with structured campaign processes. Sidekicks also runs the Digital Basel event series and free webinars on topics such as the end of third-party cookies. No prices, minimums or contract terms are published, and quotes are given on request.
Sidekicks (Your Sidekicks AG)'s Website
Sidekicks (Your Sidekicks AG) at a Glance
| Headquarters | Basel, Basel-Stadt, Switzerland |
|---|---|
| Other offices | Zurich, Buchs SG |
| Leadership | Jonas Felix (Founder, board member); Walter Fischer (Chairman of the board); Sandra Schaub (Managing Partner, Strategy and Organisational Development); Larissa Eisele (Managing Partner, Operations and Growth) |
| Languages | German |
| Pricing | No prices published; quotes on request. |
| Contracts & reporting | A dedicated digital marketing consultant advises, implements and trains the client team over the long term. No contract length or reporting cadence is published. |
| Tools & partnerships | Google Partner (Search, Mobile and Display Ads); JENTIS Certified Partner for server-side tracking; Leadinfo partner; Meta Digital Marketing Associate; LinkedIn Ads certification; Microsoft Advertising certifications; GPTailors by Sidekicks |
Dental Marketing Services
- SEO strategy and keyword mapping
- SEO audit
- SEO support during website relaunches
- GEO and AI search optimisation
- Google Ads and search advertising
- social media advertising
- websites and landing pages
- analytics, tracking and KPI dashboards
- server-side tracking
- marketing automation
- email marketing and newsletters
Why Dentists Choose Sidekicks (Your Sidekicks AG)
- Client list includes University Hospital Basel (Unispital Basel)
- Offers pharma social media monitoring as a separate service
- Google Partner certified for Search, Mobile and Display Ads
- Runs server-side tracking and campaign reporting dashboards
- Organises the Digital Basel event series in its home city
Key Strengths
- Follows structured Google Ads processes with hands-on management of practice campaigns
- Combines marketing consulting for practices with day-to-day campaign execution
- Sets up server-side tracking and reporting dashboards for practice campaigns
- Builds marketing automation to follow up with practice patient leads
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Where Sidekicks (Your Sidekicks AG) Is Listed
Questions Dentists Ask About Sidekicks (Your Sidekicks AG)
Does Sidekicks have dental clients?
No dental practices are named. Its health-related clients are Unispital Basel, saner.health, TopPharm and pharma companies such as AstraZeneca and Fresenius Kabi.
Can Sidekicks help my practice appear in AI search tools?
Yes. It offers a GEO service aimed at ChatGPT, Perplexity, Gemini and Google AI Overviews. The work covers analysis of current AI visibility, structured data, topical authority, brand mentions and digital PR.
Where are their offices?
The main office is in Basel, with addresses at Aeschenplatz 6 and Steinentorstrasse 19. The company also has an address at Klausstrasse 19 in Zurich and a base in Buchs SG for eastern Switzerland.
How do they measure SEO success?
They measure visibility, ranking positions, organic traffic and conversions. They also offer analytics, tracking audits and KPI dashboards, including server-side tracking.
What does it cost to work with Sidekicks?
No prices or packages are published. Prospective clients request a consultation and receive a quote.
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