Leith film studio making retained video content, including long-running work for The Row Dental
About Simmerdim
Simmerdim is a small film and video production company in Leith, Edinburgh, that takes on commercial, branded and documentary work for clients in Scotland and across the UK. Its name is taken from a Shetland word for the half-light of a summer night. The company is run by director Rob Waugh, who also writes, shoots and edits. He holds an MSc in Global Health Policy and fellowships of the RGS and the RSA. The business was founded in 2017 and is staffed by one person.
This is a video producer, not an SEO agency. For a dental practice, what it supplies is footage: brand films, patient stories, documentary-style pieces and short edits for social media. Its selling points are authenticity and integrity, at a time when audiences are tiring of AI-generated material. One shoot can yield a long edit, a set of short social clips and still images, so a single filming day can feed a website, a Google Business Profile and social channels at the same time.
Its one named dental relationship is with The Row Dental in Edinburgh. Simmerdim has worked with the clinic since before the practice opened and helped it build a reputation as a premier clinic. Over two years it produced 63 films, with around 412,000 views, 286 posts and 4,495 followers. The arrangement is a retained content partnership, and Simmerdim made all of the clinic's branded film content. Non-dental clients include Red Bull, Scottish Rowing, Forest Research, the Institute of Chartered Foresters, CaveFit, The Herald, Carnilove UK and Scottish Veterans Residences.
The company prefers ongoing partnerships to one-off shoots and compares them to having an in-house team. Its process has five stages: a free consultation, ideally face to face; a proposal setting out services, value and schedule; a written agreement; joint production with the client's staff; and monitoring of what performs best. During a partnership it gives creative direction, approves content, helps with scheduling and tracks results. The published minimum for a partnership is 1,200 pounds a month. Project budgets range from about 1,000 to 100,000 pounds, and retainers suit customer-facing businesses wanting a predictable monthly cost.
Testimonials talk about useful advice on how a film should be shaped, quick editing turnaround, steady communication and willingness to work at short notice. Its documentary work has had festival recognition: No Homeless Veterans was a finalist at the Big Syn Film Festival in 2025, and Many Small Steps was selected for the Fort William Mountain Festival. It has no reviews on Sortlist. Practices wanting search rankings would need a separate SEO provider to use the video Simmerdim makes.
Simmerdim's Website
Simmerdim at a Glance
| Founded | 2017 |
|---|---|
| Team size | 1 person |
| Headquarters | Leith, Edinburgh, Scotland, UK |
| Leadership | Rob Waugh (Director) |
| Languages | English |
| Pricing | Creative partnership retainers from 1,200 GBP per month; project budgets of roughly 1,000 to 100,000 GBP; free initial consultation; otherwise quoted per scope. |
| Contracts & reporting | Five-step process: free consultation, proposal with value and schedule, written agreement, collaborative production, monitoring and evaluation. Retainers billed monthly; contract length not published. |
Dental Marketing Services
- Retained video content partnerships
- dental brand films
- patient testimonial and documentary-style films
- short social media edits
- still frames from shoots
- creative direction and content scheduling support
- performance monitoring of video content
Dental Clients & Results
- The Row Dental: 63 films, about 412k views, 286 posts and 4,495 followers over 2 years of partnership
Dental Practices They Have Worked With
- The Row Dental (Edinburgh)
Why Dentists Choose Simmerdim
- Retained dental video partner
- Named high-end clinic
- Patient testimonial films
- Documentary-style content
- Based in Edinburgh and the Lothians
Key Strengths
- Produces practice film and video tailored for websites and social media
- Films patient testimonial videos that build trust in a dental clinic
- Produces treatment explainer films that help patients understand procedures
- Works with clinics on a retained basis for steady video content
Awards & Recognition
- Finalist, Big Syn Film Festival 2025 (No Homeless Veterans)
- Official selection, Fort William Mountain Festival (Many Small Steps)
How the DSA Score Breaks Down
Points earned: 15.2 of 100 (profile 19 × 0.8 + client feedback 0). DSA Score: 83/100
Where Simmerdim Is Listed
Questions Dentists Ask About Simmerdim
Does Simmerdim offer dental SEO?
No. Simmerdim is a film and video production company. It produces video content that a practice or its SEO agency can use on websites, Google Business Profiles and social channels.
Has Simmerdim worked with a dental practice before?
Yes. It has worked with The Row Dental in Edinburgh since before the clinic opened, producing 63 films with about 412k views over two years of that partnership.
How much does a video retainer cost?
The minimum fee is 1,200 pounds per month. Individual projects are scoped from roughly 1,000 to 100,000 pounds, and the first consultation is free.
Who will actually film our practice?
Director Rob Waugh leads productions and also writes, operates camera and edits. The company is a one-person business.
How does a partnership start?
It begins with a free consultation, ideally in person, followed by a proposal with a schedule and a written agreement. Content is then made with the practice team and its performance is monitored.
Reviews of Simmerdim
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