Founder-led Houston local SEO and web design shop with a published dental case study
About Site Dexter
Site Dexter is a small web design and digital marketing business in Houston, Texas, run by Christian Salcido, who signs as Founder and Lead Strategist. Its blog posts go back to mid-2024, and the founder personally reviews each technical audit request.
The agency's core is local search. Its local SEO covers Google Business Profile setup and optimisation, citation building and NAP consistency, local keyword on-page work, review generation and management, local link building, and location-specific landing pages. It follows a set working order. First it audits and fixes inconsistent citations, then completes the Business Profile and lists the business in relevant directories. After that it localises site content, asks happy customers for reviews and keeps listings up to date. Citation sources include Yellow Pages, Foursquare, TripAdvisor and Cylex. Its local offer is called the Local Growth Engine, covering map pack SEO, Business Profile management and reputation. The wider SEO offer includes technical SEO and authority link building, and the agency also offers social media marketing and branding.
Dental work is part of the picture but not the whole of it. It has a Dental Practice Local SEO Case Study. Its dental services include dental local SEO, Google Maps and Business Profile work, dental websites, dental PPC, reputation management and lead tracking. iSmile Specialists, a multi-office dental group serving Greater Houston, is a client, and new-patient calls there rose 140 percent within 90 days. Besides dental groups, the agency also serves home services and other local service businesses.
The site is more open about prices than many small agencies. Website packages are Starter at $549 for five pages, Advanced at $1,049 for ten pages with one month of post-launch support, and Premium at $1,549, also shown as $1,000 per month, for 15 or more pages with CRM and chatbot setup. Projects need a deposit, with the balance due at launch.
Local SEO services average $300 to $1,000 a month, and its own prices are competitive with that. It offers a free website audit and a recorded video technical audit before any commitment.
Site Dexter's Website
Site Dexter at a Glance
| Headquarters | Houston, Texas, USA |
|---|---|
| Leadership | Christian Salcido (Founder and Lead Strategist) |
| Languages | English |
| Pricing | Web design: Starter $549 (5 pages), Advanced $1,049 (10 pages), Premium $1,549 or $1,000/month (15+ pages). Local SEO priced competitively against a $300 to $1,000/month market average. Free website audit and video technical audit. |
| Contracts & reporting | Deposit to start web projects, balance on completion; flexible payment options; Advanced package includes one month post-launch support. SEO contract terms not published. |
| Tools & partnerships | Google Business Profile; Google Analytics; Facebook; YouTube; Yellow Pages; Foursquare; TripAdvisor; Cylex |
Dental Marketing Services
- Dental local SEO
- Google Business Profile and map pack optimisation
- citation building and NAP cleanup
- review generation and reputation management
- dental website design
- dental PPC
- lead tracking
- location landing pages
Practice Types They Work With
- general dentistry
- DSOs/multi-location
Dental Clients & Results
- iSmile Specialists: new-patient calls up 140 percent (within 90 days)
Dental Practices They Have Worked With
- iSmile Specialists
Why Dentists Choose Site Dexter
- New patient calls up 140% in 90 days for a Houston group
- Strong with multi-location practices
- Tracks each lead back to its source
- Maps and Business Profile work
- Local Houston team
Key Strengths
- Optimises Google Business Profiles to win map pack spots for practices
- Tracks each new patient lead back to its marketing source
- Manages local SEO across multi-location dental groups
How the DSA Score Breaks Down
Points earned: 28 of 100 (profile 35 × 0.8 + client feedback 0). DSA Score: 86/100
Where Site Dexter Is Listed
Questions Dentists Ask About Site Dexter
Has Site Dexter worked with dental practices?
Yes. iSmile Specialists, a multi-office Houston dental group, is a client, and the agency has a dental practice local SEO case study.
What results have they reported for dentists?
New-patient calls at iSmile Specialists rose 140 percent within 90 days.
Who will run my account?
The agency is founder-led. Christian Salcido, Founder and Lead Strategist, personally reviews incoming technical audit requests.
How much does a website cost?
Published packages run from $549 for a five-page site to $1,549 for a 15+ page build. A deposit is needed to start and the balance is due on completion.
What does their local SEO include?
Google Business Profile setup and optimisation, citation and NAP cleanup, local on-page work, review generation, local links and location pages. Their pricing is competitive with a $300 to $1,000 monthly market average.
Reviews of Site Dexter
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