Melbourne SEO and paid media agency with dentist and allied health service pages
About SIXGUN
SIXGUN Pty Ltd is an SEO and digital marketing agency based at Unit 7/1 Bromham Place in Richmond, Melbourne. David Pagotto founded it in 2017 and is its managing director. The leadership group includes Harris Panayi (client services), Matthew Cullen (strategy), Cameron Milner (SEO and data) and Alan Trinh (performance media). It has 10 to 49 staff and a second location in Auckland, New Zealand. They are a Google Partner and offset carbon through a partnership with Ecologi.
Their method has three stages: benchmark where a site stands, build a strategy around what works and fix what does not, then implement and keep refining. They do not use templates and stress very open communication. Health is a visible vertical, with separate SEO pages for dentists, physiotherapists and chiropractors and a long guide to allied health marketing.
For dental clinics the service covers four areas. Local work includes Google Business Profile optimisation, directory listings, consistent contact details and location keywords on service pages. Content includes blogs, FAQs and treatment pages for services such as whitening, implants and emergency care. Technical work covers speed, mobile use and site structure. Conversion work covers booking tools, calls to action and contact forms. Most clinics see clear gains in rankings, traffic and enquiries within three to six months.
The results shown for dentists come from other health clients rather than a named dental practice. These include a 133 percent rise in organic sessions with 63 percent more organic conversions, and a 224 percent rise in organic users with 183 percent more booking form submissions. The clients are Essendon Natural Health, the software firm coreplus and the Centre for Clinical Psychology. For the psychology clinic, rankings improved and held in a competitive training market, and the relationship has lasted far longer than with earlier providers. A natural health clinic rated them 4.5 on Clutch. It valued fortnightly consultations but felt healthcare copy should follow AHPRA advertising rules more closely, which matters for Australian dentists too.
Across 23 Clutch reviews averaging 5.0, clients mention communication, timeliness, project management and transparency most often. Other outcomes include more than 50 percent organic traffic growth over 18 months for a software firm. A rooftop bar moved from pages four and five of Google to page one. A few reviewers said pricing sits at the higher end.
The minimum project is $1,000 and rates are $100 to $149 per hour. Monthly budget bands run from $1,000 to $2,000 up to $15,000 or more. Prospects start with a free audit and a discovery call with a strategist. They suit Australian practices that want SEO combined with Google Ads and conversion work, from single clinics to larger groups.
SIXGUN's Dental SEO Page
SIXGUN at a Glance
| Founded | 2017 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Richmond, Melbourne, Victoria, Australia |
| Other offices | Auckland, New Zealand |
| Leadership | David Pagotto (Founder and Managing Director); Harris Panayi (Client Services Director); Matthew Cullen (Strategy Director); Cameron Milner (SEO and Data Director); Alan Trinh (Performance Media Director) |
| Languages | English |
| Pricing | $1,000+ minimum project and $100-$149 per hour. Monthly budget bands run from $1,000-$2,000 up to $15,000+. No packages are published. |
| Contracts & reporting | Starts with a free audit and discovery call with a digital strategist. Clients get fortnightly consultations and monthly reports. No contract length is published. |
| Tools & partnerships | Google Partner; Google Analytics; Google Tag Manager; WordPress; Shopify; Ecologi (carbon offset partner) |
Dental Marketing Services
- Google Business Profile optimisation
- local directory listings and citation consistency
- location-targeted service pages
- treatment content, blogs and FAQs
- technical SEO for speed, mobile and site structure
- conversion rate optimisation for bookings and forms
- Google Ads
- social media
- AI search optimisation
- free website audit
Practice Types They Work With
- General dentistry
- cosmetic
- implants
- emergency dentistry
Dental Clients & Results
- Unnamed health client: organic sessions up 133% and organic conversions up 63%
- another: organic users up 224% and booking form submissions up 183%
- SaaS client: organic traffic up over 50% (18 months)
Why Dentists Choose SIXGUN
- Published 63% conversion uplift
- Dedicated dentist SEO service
- Richmond office
- Local SEO focus
- Content and CRO in-house
Key Strengths
- Offers AI SEO to help practices appear in AI-driven search
- Sets up Google Analytics and Tag Manager to track patient enquiries from the practice site
- Starts with a free practice website audit, followed up by a digital strategist
- Helps practice sites recover from Google penalties that caused ranking drops
How the DSA Score Breaks Down
Points earned: 47.7 of 100 (profile 41 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About SIXGUN
- 4 on review sites
Clients Most Often Praise
- Communication & responsiveness 1
In ShortClutch reviewers consistently cite professionalism, communication and on-time delivery.
Natural health clinic found the team professional and organised.
See it on clutch.coFootwear retailer highlights strong communication across the team.
See it on clutch.coRoofing business says everything was delivered on time and to high quality.
See it on clutch.coShow 1 more client review
- Lea-Anne Trovillion: Retail director praises professionalism and strong ethics. Clutch, Jul 1, 2020
Where SIXGUN Is Listed
Questions Dentists Ask About SIXGUN
Does SIXGUN have a dedicated dental SEO service?
Yes. Their dentist SEO page covers Google Business Profile work, treatment content, technical fixes and conversion improvements for booking forms. They also have pages for physio and chiropractic clinics.
Have they published results for dental practices?
The dental results shown come from other health clients, such as a 63 percent rise in organic conversions and 183 percent more booking form submissions. No dental practice is named.
How long until we see results?
Most dental clinics see a clear rise in rankings, traffic and enquiries within three to six months. Timing depends on local competition and the site's current state.
What budget do they work with?
The minimum is $1,000 and rates are $100 to $149 per hour. Monthly budgets run from $1,000 to more than $15,000.
Do they understand health advertising rules?
They work with several health clinics. One natural health clinic on Clutch asked for copywriters with stronger knowledge of AHPRA advertising rules, so practices should discuss compliance review at the start.
Reviews of SIXGUN
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