Independent creative agency for B2B technology brands, based in San Francisco and Stockholm
About Sköna
Sköna is an independent creative agency that works almost entirely with business-to-business technology companies. It has two offices: Hornsbruksgatan 19A in Stockholm and 147 Natoma Street in San Francisco. The agency was started in San Francisco in 2003 by Jenny Sagström, its CEO, and Scott Springer, its creative director, who met while working at a local advertising agency. After the model worked with Silicon Valley clients, they opened the Stockholm office to help Scandinavian companies scale. At that point it had about 20 staff in San Francisco and 5 in Stockholm.
The agency frames its work around brand rather than search. Its services are brand strategy, strategic narrative, messaging architecture, brand creation, campaigns, digital experiences, experiential marketing and AI and LLM optimisation for tech brands. That last item is the closest it comes to search work. There is no dedicated SEO service, and nothing on local SEO, Google Business Profile or review management. Its work falls under advertising, branding, web design and digital marketing.
Its case studies show the kind of client it serves. For Snowflake it has supported the brand across growth stages from challenger to large enterprise data company. For Alteryx it built a campaign platform shared by brand, demand generation and sales teams, and for WitnessAI it developed a brand platform for an AI security product. Other named clients include Sigma Computing, Extreme Networks, iMerit, Telavox, Findity and Omada, as well as Couchbase, SalesLoft, LiveRamp, Lucid and MariaDB. It has 20+ years in business, 80 percent women in leadership and an average staff tenure of about five years. Through Sköna Forward it gives 10 percent of its time to causes, including work for the SF-Marin Food Bank.
For dental buyers the fit is narrow. A single practice looking for local rankings would find little here. The relevant cases are a dental technology or software company, or a large group, that needs positioning, naming, messaging and campaign creative before a launch. No healthcare clinics or dental organisations appear among its named clients.
Public pricing is not posted. The average rate is $250 per hour with the minimum on enquiry (some listings say $70 to $150 per hour). The team has 10 to 49 people.
Sköna's Website
Sköna at a Glance
| Founded | 2003 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | San Francisco, California, United States |
| Other offices | Stockholm, Sweden |
| Leadership | Jenny Sagström (Co-founder and CEO); Scott Springer (Co-founder and Creative Director) |
| Languages | English, Swedish |
| Pricing | No public prices. Average of $250/hr with minimum on enquiry (some listings say $70-$150/hr). |
Dental Marketing Services
- Brand strategy
- messaging and strategic narrative
- brand identity creation
- campaign creative
- digital experiences and websites
- AI and LLM optimisation
Dental Clients & Results
- Snowflake: brand scaled from challenger to enterprise data and AI company (no metrics published)
- Alteryx: shared campaign platform for brand, demand gen and sales (no metrics published)
- WitnessAI: brand platform and campaign strategy (no metrics published)
Why Dentists Choose Sköna
- Oldest firm on the Stockholm list
- Since 2003
- Rate of $50 to $99 an hour
- Creative agency background
- Team of 10 to 49
Key Strengths
- Produces creative content that gives a dental practice a recognisable voice
- Optimises practice pages so patients in Stockholm find the clinic in search
- Designs creative brand campaigns that help a clinic stand out locally
- Writes SEO content that answers common patient questions about treatments
How the DSA Score Breaks Down
Points earned: 28 of 100 (profile 35 × 0.8 + client feedback 0). DSA Score: 86/100
Where Sköna Is Listed
Questions Dentists Ask About Sköna
Is Sköna a dental SEO agency?
No. It is a creative agency for B2B technology brands. It offers AI and LLM optimisation but has no dedicated SEO, local SEO or dental marketing service.
Who founded Sköna?
Jenny Sagström and Scott Springer founded the agency in San Francisco in 2003. Sagström is CEO and Springer is creative director.
Where are Sköna's offices?
It has offices on Hornsbruksgatan in Stockholm and on Natoma Street in San Francisco. The Stockholm office was opened after the San Francisco business was established.
What kind of clients does Sköna work with?
Mainly B2B tech firms such as Snowflake, Alteryx, WitnessAI and Sigma Computing. No dental practices or clinics are named among its clients.
What does Sköna charge?
It does not publish prices. Hourly rates run between $70 and $250, with minimum budgets given on enquiry.
Reviews of Sköna
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