Dental-only growth firm combining patient attraction marketing, team training and practice consulting
About SmartBox
SmartBox, also branded SmartBox Dental, is a marketing and practice growth firm that works only with dentists. Its headquarters has been at 821 Mount Tabor Road in New Albany, Indiana, a short drive across the Ohio River from Louisville. The firm takes on single-office practices as well as dental support organisations, and it has helped more than 9,817 dentists around the world.
Colin Receveur started the business in 2001. He grew up inside dentistry: as a child he filed paper charts in his father's practice for a nickel each, and he later built that practice's first website. His father, Dr. Ron Receveur, went on to become a client. The client base was roughly 450 dentists on three continents in 2015 and more than 550 in 2017, when the company announced a renovation worth over $1 million and plans for up to 100 new jobs by 2022. In May 2022 the Oregon marketing technology company itrac LLC bought SmartBox, which then had about 40 staff, and Receveur took a seat on the itrac board.
The core product is the Patient Attraction System, a four-part model covering attraction, conversion, follow-up and tracking. A broader Practice Growth System bundles that marketing with dental team training and business consulting, on the reasoning that more new patients only pay off if the front desk converts them. Delivery is in-house: the leadership roster includes a Director of Organic Search, a Director of Digital Content, a web development director, a graphic design director and a video team. Services named over the years include websites, SEO, written content, video, PPC, email, call tracking and online review management. Review requests and replies are automated through Doctible, and clients get about a 10:1 return and save 15 to 30 percent of staff time each day.
The model suits practices that want marketing tied to new-patient counts and profit rather than rankings alone, and that are open to staff coaching alongside campaigns. Published examples lean toward established, higher-volume offices. Northwest Dental, run by Dr. Katie Post, moved from about 250 new patients a month to between 300 and 350. Dr. Raleigh Pioch of Salem, Oregon grew collections from about $800,000 to $3.2 million over six years.
SmartBox appeared on the 2016 Inc. list of fast-growing companies and has been named an Inc. Best Workplace and a Louisville Business First Best Place to Work. Receveur has appeared on dental podcasts including Dentistry Uncensored with Howard Farran, and the firm runs its own Practice Growth Dental Podcast. No prices are published; the firm works as an ongoing partnership measured against goals the practice sets, so costs are quoted after a consultation.
SmartBox's Website
SmartBox at a Glance
| Founded | 2001 |
|---|---|
| Team size | About 40 employees (2022) |
| Headquarters | New Albany, Indiana, USA |
| Leadership | Colin Receveur (Founder and CEO); Trent Arkema (Chief Operating Officer); David Bonney (Chief Strategy Officer); Matt Tungate (SVP Operations); Joseph Stewart (Director of Organic Search); Rebekah Carroll (Director of Digital Content) |
| Languages | English |
| Pricing | No public pricing; engagements are quoted after a consultation. |
| Contracts & reporting | Works as ongoing partnerships against practice-set growth goals rather than one-off campaigns; specific contract length not published. |
| Tools & partnerships | Doctible (review automation, patient texting); call tracking |
Dental Marketing Services
- Patient Attraction System new-patient marketing
- dental SEO
- dental website design and development
- written content
- video production
- pay-per-click advertising
- email marketing
- call tracking
- online review management via Doctible
- Local 360 local marketing program
- dental team training
- practice consulting
- Practice Growth System bundle
Practice Types They Work With
- general dentistry
- DSOs/multi-location
Dental Clients & Results
- Northwest Dental: new patients rose from about 250 to 300-350 per month
- Dr. Raleigh Pioch: collections grew from about $800,000 to $3.2 million (six years, to 2015)
- Dr. Ron Receveur: collections rose from about $900,000 to over $2 million (by 2015)
- SmartBox clients using Doctible: about 10:1 ROI and 15-30% staff time saved daily
Dental Practices They Have Worked With
- Northwest Dental (Dr. Katie Post)
- Dr. Ron Receveur
- Dr. Raleigh Pioch (Salem, Oregon)
- Dr. Darold Opp (Aberdeen, South Dakota)
Why Dentists Choose SmartBox
- Works in dental SEO and marketing as its specialty
- Office at 821 Mount Tabor Rd in New Albany
- Serves both private practices and multi-location dental groups
- Listed by Expertise.com among Louisville SEO agencies
- Sits in southern Indiana, inside the Louisville metro area
Key Strengths
- Sets up two-way patient texting and a website chatbot for questions
- Trains practice teams and automates admin tasks to free staff time
Awards & Recognition
- Inc. 5000 fastest-growing companies (2016)
- Inc. Best Workplaces
- Louisville Business First Best Places to Work
How the DSA Score Breaks Down
Points earned: 28.8 of 100 (profile 26 × 0.8 + client feedback 8). DSA Score: 86/100
Where SmartBox Is Listed
Questions Dentists Ask About SmartBox
Does SmartBox work with dentists only?
Yes. SmartBox is a practice growth and digital marketing firm for dental practices, from single offices to DSOs. It has served dentists since 2001.
Who owns SmartBox now?
In May 2022 SmartBox was acquired by itrac LLC, an Oregon-based marketing technology company. Founder Colin Receveur joined itrac's board of directors after the deal.
Is SEO the only thing they do?
No. SEO, content, websites and video sit inside a wider Practice Growth System that also includes dental team training and practice consulting. The aim is to raise both new-patient numbers and how many of them book.
What results have they published?
Northwest Dental grew from about 250 new patients per month to 300-350. A Salem, Oregon dentist's collections rose from about $800,000 to $3.2 million over six years.
How do they handle patient reviews?
SmartBox uses Doctible to automate review requests and responses. Clients get roughly a 10:1 return and save 15-30% of staff time per day.
How much does SmartBox cost?
Prices are not published. The firm quotes after a consultation and works as an ongoing partnership tied to goals the practice sets.
Reviews of SmartBox
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