Lisbon-area B2B growth agency combining SEO, paid media and HubSpot CRM
About SmartLinks
SmartLinks is a Portuguese marketing and sales consultancy founded in 2015, with its main address in Alfragide on the western edge of Lisbon. It also has addresses in Porto, Mumbai and Dubai. The leadership is Rui Martins, CEO and co-founder, with José Peres and Salvador Sousa as sales partners and Sandra Moura in charge of management and operations. The team has between 10 and 49 people (one listing says about 20).
The company began as a digital marketing and SEO agency and now works mainly as a B2B growth partner. Its current offer, called the Digital Scale System, is sold in modules: demand generation through SEO, answer engine optimisation, paid media and content; conversion pages and forms; HubSpot CRM and revenue operations; marketing automation; sales process design; and revenue dashboards with attribution. Every engagement starts with a diagnosis, offered as a free 30-minute meeting, which sets the order in which modules are built. SEO work now includes visibility in Google AI Overviews, ChatGPT and Perplexity, and paid media covers Google, LinkedIn and Meta ads tied back to the CRM.
Partner credentials are strong for a firm its size. SmartLinks is a Google Premier Partner for 2026, a HubSpot Platinum Solutions Partner and an Enginy Certified Partner, and a Facebook Marketing Partner. It is the official Portuguese partner of GIATA, a hotel content provider, and runs a hospitality marketing line. Websites are built on HubSpot, WordPress and React.
Named clients include Vista Alegre, Bordallo Pinheiro, Rexel, UCI, Sonae Sierra, SANA Hotels, Jani-King Portugal, Universidade Autónoma de Lisboa, C2TN, Empigest, Arleve and Arcliventi. Testimonials speak of better conversion and online sales, steady results and daily lead flow. A Manifest reviewer from a forklift rental firm credited the team with more visibility and customer contacts. Ratings include 4.6 from 27 Google reviews, 4.2 from 11 on Trustpilot, 4.5 from one Clutch review and 4.7 from one GoodFirms review.
They have no dental or healthcare work, and their industries are manufacturing, professional services, tech, hospitality and real estate. For dental groups, SmartLinks is most relevant to multi-clinic or premium practices with high-value treatments, where linking ads, SEO and enquiry follow-up inside a CRM matters. A single-chair practice wanting only local SEO may find the B2B consulting model heavier than it needs. Rates run 50 to 99 US dollars an hour (some listings say an average of 45 dollars), with a minimum budget of 1,000 to 10,000 dollars and a typical project size of 10,000 to 49,000 dollars.
SmartLinks' Website
SmartLinks at a Glance
| Founded | 2015 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Alfragide (Amadora), Lisbon District, Portugal |
| Other offices | Porto, Portugal; Mumbai, India; Dubai, United Arab Emirates |
| Leadership | Rui Martins (CEO and Co-founder); José Peres (Partner, Sales); Salvador Sousa (Partner, Sales); Sandra Moura (Management and Operations) |
| Languages | Portuguese; English |
| Pricing | No published prices. $50-$99/hr (some listings say an average of $45/hr, or $30-$49/hr); minimum budget $1,000-$10,000; most common project size $10,000-$49,000. |
| Contracts & reporting | Engagements start with a diagnosis (free 30-minute meeting) that sets module priorities and order. Revenue dashboards and attribution reporting included in the system. No contract length published. |
| Tools & partnerships | Google Premier Partner 2026; HubSpot Platinum Solutions Partner; Enginy Certified Partner; Facebook Marketing Partner; GIATA official partner in Portugal; Google Ads; LinkedIn Ads; Meta Ads; WordPress; React; Usercentrics Cookiebot |
Dental Marketing Services
- SEO and answer engine optimisation
- content production
- Google Ads, Meta Ads and LinkedIn Ads
- landing pages and conversion optimisation
- HubSpot CRM setup
- marketing automation for lead follow-up
- attribution dashboards and reporting
- website development
Why Dentists Choose SmartLinks
- Listed first for SEO in Portugal on GoodFirms
- Positive client review
- Founded 2015
- Rate of $50 to $99 an hour
- Link-focused SEO
Key Strengths
- Sets up patient CRM and marketing automation in HubSpot, Salesforce or Pipedrive
- Runs practice ads with Google Partner and Meta Business Partner status
- Builds structured funnels to turn patient enquiries into booked treatments
Awards & Recognition
- Google Premier Partner 2026
- HubSpot Platinum Solutions Partner
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Where SmartLinks Is Listed
Questions Dentists Ask About SmartLinks
Has SmartLinks worked with dental clinics?
No dental or healthcare clients are named. Their clients include Vista Alegre, Rexel, UCI, Sonae Sierra and SANA Hotels.
What kind of practice suits SmartLinks?
Their model is aimed at businesses with consultative sales or a mid-to-high average ticket. For dentistry, that points to multi-clinic groups or practices selling implants, aligners or cosmetic work that want CRM-based lead follow-up.
What partner status do they hold?
They are a Google Premier Partner for 2026, a HubSpot Platinum Solutions Partner, an Enginy Certified Partner and a Facebook Marketing Partner.
How are they rated by clients?
They hold 4.6 from 27 Google reviews and 4.2 from 11 Trustpilot reviews, plus single reviews on Clutch (4.5) and GoodFirms (4.7). Reviewers mention responsiveness, SEO work and more leads.
How does an engagement start?
SmartLinks starts every project with a diagnosis, offered as a free 30-minute meeting. The findings decide which modules, such as SEO, ads or CRM, are built first.
Reviews of SmartLinks
No reviews on this site yet. Have you worked with SmartLinks? Your review helps other dentists choose.