Chelyabinsk social media and performance agency with pharma and clinic campaign cases
About SMMashing Media
SMMashing Media is a full-service digital agency in Chelyabinsk, based at Svobody 2k5, office 5.20. It has around 40 staff and nine years of work in digital. The agency has run about 2,000 advertising campaigns for around 200 federal and regional clients, with an average client relationship of two and a half years. Known clients include MegaFon, Tele2, Yota, Red Wings, Dodo and Polisorb.
Its work falls into five areas: social media, performance advertising, photo and video production, static and motion design, and web development covering landing pages, messenger chatbots and VK Mini Apps. Pharma and medical services are one of the industries it serves. SEO in the classic sense is not among its services, so a dental practice would use this agency for social channels, paid ads and creative rather than for organic Google rankings.
The most relevant case is for a reproductive health centre in St Petersburg. The team found that patients feared a serious diagnosis, distrusted advertising and faced stigma, so it split the audience into three groups and built content around doctor expertise rather than discounts. Ads combined interest targeting with a hyperlocal radius of 1.5 to 2 km around the centre. A free health checklist replaced price offers as the lead magnet, and doctors answered questions on VK and the Woman.ru forum. Between February and June 2025 the campaign reached 904,000 people and produced 174 inquiries. For the Optic Center chain, refreshed ad visuals cut cost per click in half.
The pharma record is deeper. For the Polisorb brand the agency ran ongoing social media, a pharmacist community, a Telegram sticker pack installed more than 10,000 times and a cashback promotion that sold 1,070 units. The pharmacist community won SMM case of the year at the Ruward Award 2026. Earlier work for the Severnaya poultry farm took silver at the Tagline Awards 2023, and two 2022 campaigns won Tagline bronzes.
The agency ranks tenth in the Runet Rating of SMM agencies and is in the RUWARD top five for influencer marketing. It is a certified partner of Yandex, VK, MyTarget and Google, and a member of ARDA and the AGIMA Partners Club. Prices and contract terms are not published; prospects submit a brief through a form and pick a contact channel. For a dental clinic, the clinic case suggests experience in building trust for sensitive medical services through content and community.
SMMashing Media's Website
SMMashing Media at a Glance
| Team size | About 40 employees |
|---|---|
| Headquarters | Chelyabinsk, Chelyabinsk Oblast, Russia |
| Leadership | Nikita Vasilyev (Head of SMM); Aleksandra Torovina (Senior+ Advertising Manager); Nikita Smirnov (Senior Advertising Manager) |
| Languages | Russian |
| Pricing | Quoted per project · Not published |
| Tools & partnerships | Certified partner of Yandex, VK, MyTarget and Google; VK Ads; VK Mini Apps; Telegram; ARDA member; AGIMA Partners Club |
Dental Marketing Services
- Social media strategy and management
- targeted and contextual advertising
- hyperlocal ad targeting
- content and video production
- motion design
- landing pages
- messenger chatbots
- VK Mini Apps
- VK mailings
Practice Types They Work With
- Reproductive medicine clinics
- optical chains
- pharma brands
Dental Clients & Results
- Reproductive health centre, St Petersburg: 904K reach and 174 inquiries (Feb to Jun 2025)
- Optic Center: cost per click halved after visual refresh
- Polisorb: 10,000+ Telegram sticker installs
- Polisorb cashback project: 1,070 units sold
Why Dentists Choose SMMashing Media
- Relaunched social media for a reproductive clinic, 174 inquiries
- Built a pharmacist community for the Polisorb brand
- Polisorb case won Ruward Award 2026 SMM case of the year
- Halved cost per click for Optic Center
- Hosts the yearly SMM Day conference in Chelyabinsk
Key Strengths
- Starts with patient audience and competitor research, then a KPI-based media plan
- Gives practices transparent reporting with ad account access and interactive dashboards
- Uses end-to-end analytics to track patient enquiries from paid campaigns
- Scales practice campaigns through community seeding, bloggers and extra photo shoots
Awards & Recognition
- Ruward Award 2026 SMM case of the year (Polisorb pharmacist community)
- Tagline Awards 2023 silver (Severnaya)
- Tagline Awards 2022 bronze (UBRiR, Tele2)
- WOW Awards 2020 Grand Prix (Newton residential complex)
How the DSA Score Breaks Down
Points earned: 31.2 of 100 (profile 39 × 0.8 + client feedback 0). DSA Score: 86/100
Where SMMashing Media Is Listed
Questions Dentists Ask About SMMashing Media
Has SMMashing Media worked with medical clinics?
Yes. They relaunched social media for a reproductive health centre in St Petersburg and generated 174 inquiries in about five months. Pharma and medical services are also one of their industries.
Do they offer SEO for Google rankings?
SEO is not among their services. Their focus is social media, paid advertising, content production, design and small web builds.
How do they handle sensitive medical topics?
In the clinic case they built content around doctor expertise, used a free health checklist instead of discounts and had doctors answer questions on forums. That approach aimed to build trust rather than push offers.
What awards do they hold?
Their Polisorb pharmacist community won SMM case of the year at the Ruward Award 2026. They also won Tagline Awards silver in 2023 and bronzes in 2022.
How big is the team?
They have about 40 employees and around 200 federal and regional clients.
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