Indian integrated social and creative agency, part of LS Digital since 2023
About Social Panga
Social Panga is an integrated social media and creative agency founded in Bengaluru in 2014 by brothers Himanshu and Gaurav Arora. In August 2023 it joined LS Digital, formerly Logicserve Digital, and now sits within that group's six-pillar structure. It has offices in Bengaluru (Koramangala), Mumbai (Andheri West), Navi Mumbai (at LS Digital's Mahape Road premises), Gurugram (Orchid Centre, Golf Course Road) and Dubai Media City, with a team of more than 400 people.
The agency works mainly for large consumer and corporate brands. Clients include KitKat, MamaEarth, Myntra, Pepperfry, Lifestyle, Bengaluru Airport and CureFit, and in 2021 it won the Fujifilm India social mandate, handled from Gurugram. It does not mention dentistry, and there is no dental marketing page.
Its healthcare experience is with hospital groups and health platforms. For Manipal Hospitals it ran a Doctors Day campaign and the 'Guardians of the heart' campaign, which won gold and silver at the Abby awards in 2023, and its corporate website for the group was recognised at the AFAQs Foxglove awards in 2020. For Tata Health it ran an SEO and performance marketing project around treatment-plan searches, which won Best Search Marketing Campaign at IDMA 2021 and Best Search Marketing Strategy at the Digital Crest awards 2021. Traffic or patient figures for these projects are not published.
Services span creative and digital strategy, media planning and buying, analytics and SEO, branding and communications, website and app UI/UX, influencer management, video production under The Yellow Shutter name, and consulting. It has no published local SEO or Google Business Profile process for single-location businesses.
Given its size and client list, the agency is better matched to dental chains, hospital groups or oral care brands that need large social campaigns, influencer work and content production. A single independent practice is unlikely to be its typical client, and its scale may exceed what such a practice needs.
Its award record is long, including Agency of the Year at the 2024 AFAQs Foxglove awards and Social Media Agency of the Year at Digixx 2021. It held Great Place to Work certification for 2022-23. Pricing is set per project, with no public rates or minimums, and contract terms are not published.
Social Panga's Website
Social Panga at a Glance
| Founded | 2014 |
|---|---|
| Team size | 400+ employees |
| Headquarters | Bengaluru, Karnataka, India |
| Other offices | Mumbai, Navi Mumbai, Gurugram, Dubai |
| Leadership | Himanshu Arora (Co-founder); Gaurav Arora (Co-founder) |
| Pricing | No public rates or minimum project size; custom pricing based on scope. |
Dental Marketing Services
- Analytics and SEO
- social media marketing
- media planning and buying
- performance marketing
- influencer management
- video production
- website and mobile UI/UX
- branding and marketing communications
- consulting
Dental Clients & Results
- Manipal Hospitals: 'Guardians of the heart' campaign won Abby 2023 Gold and Silver (no performance metrics published)
- Tata Health: SEO and performance marketing project won IDMA 2021 Best Search Marketing Campaign and Digital Crest 2021 Best Search Marketing Strategy (no metrics published)
Why Dentists Choose Social Panga
- Gurugram office in Orchid Centre on Golf Course Road
- Team of over 400 staff across five offices
- Focus on social media content and creative ideas
- Also runs an office in Dubai Media City
- Shares Navi Mumbai premises with Logicserve Digital
Key Strengths
- Runs influencer campaigns that can raise awareness of a practice or treatment
- Tracks attribution, linking campaigns to patient acquisition costs
- Reports monthly on patient acquisition outcomes rather than activity alone
- Produces practice and treatment video in-house through its own production unit
Awards & Recognition
- AFAQs Foxglove Agency of the Year 2024
- AFAQs Foxglove Gold, Best Influencer-led Activation 2024 (KitKat)
- Digixx 2021 Social Media Agency of the Year (Gold)
- IDMA 2021 Best Search Marketing Campaign (Tata Health)
- Digital Crest 2021 Best Search Marketing Strategy (Tata Health)
- Abby 2023 Gold and Silver (Manipal Hospitals)
- AFAQs Foxglove 2020 Best Corporate Website (Manipal Hospitals)
- Social Samosa Agency Con South Agency of the Year Gold 2019
- Great Place to Work certified 2022-23
How the DSA Score Breaks Down
Points earned: 16.8 of 100 (profile 21 × 0.8 + client feedback 0). DSA Score: 83/100
Where Social Panga Is Listed
Questions Dentists Ask About Social Panga
Has Social Panga done dental marketing?
It has no dental marketing page and names no dental clients. Its healthcare work is for hospital groups and health platforms such as Manipal Hospitals and Tata Health.
Does Social Panga offer SEO?
Yes. Analytics and SEO is one of its services, and its Tata Health search project won awards at IDMA 2021 and the Digital Crest awards 2021.
Who owns Social Panga?
It was co-founded by Himanshu and Gaurav Arora and joined LS Digital, formerly Logicserve Digital, in August 2023. The founders remain with the group.
Where are Social Panga's offices?
It has offices in Bengaluru, Mumbai, Navi Mumbai, Gurugram and Dubai Media City. The Gurugram office is in the Orchid Centre on Golf Course Road.
Is Social Panga a good fit for a single dental clinic?
Its clients are mostly large national brands, and it has no published local SEO or Google Business Profile process. A single practice may find its scale and pricing model built for bigger campaigns.
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