Nepali bulk SMS and messaging platform for patient reminders, not an SEO agency
About Sparrow SMS
Sparrow SMS is a bulk messaging platform in Lalitpur, Nepal, with its office on Sachal Marg in Sanpa. Janaki Technology Pvt. Ltd. launched it in 2010 and still operates it. Manoj Thapa is chief executive of Janaki Technology. He joined in 2022 and received a Professional Excellence Award from Lovely Professional University in 2023. Sparrow SMS sells messaging technology rather than search engine optimisation, so dental practices would use it for patient communication rather than for rankings.
The company's first major product let students check their SLC exam results by text message. That work continues: in 2026 it was named the official SMS provider for SEE results through the short code 35001, for the 16th year in a row. It was later adopted by schools, banks, government offices and businesses for notices, promotions and SMS banking. Its social projects have included market prices for farmers, livestock alerts and anti-trafficking messages. It also supported the 2015 earthquake response with Google Person Finder.
The product range covers bulk SMS that works with both NTC and Ncell, web SMS, an SMS gateway API, OTP and two-factor messages, and WhatsApp Business and Viber business messaging. It also offers voice broadcasts, missed-call marketing and chatbots. The platform includes contact management, message templates, a Unicode detector tool and campaign analytics with detailed reports. Pricing is prepaid: customers buy credits that do not expire, use a free web portal and pay only for what they send. An online calculator estimates the cost.
For clinics, the company publishes guidance aimed at hospitals and clinics with high patient numbers. Its suggested uses include appointment reminders, lab result alerts, follow-ups, vaccination schedules and chronic care reminders, replacing phone calls and printed slips. A dental practice could apply the same tools to recall reminders and treatment notices. No dental users are named.
The company serves more than 7,000 businesses, from small firms to large enterprises. It sends about 250 million messages a year (some of its pages say over 350 million). Named customers include Himalayan Bank, UNICEF Nepal, Royal Enfield Nepal, Nepal Electricity Authority, Nepal Clearing House, Bottlers Nepal and IME by Khalti. In 2019, at its ninth anniversary, it had 15 million users, over 1,800 organisations and more than 250 municipalities. Sales lines are 9802005007/08 and 9802005010/11. Practices that need website, search or social media marketing would need a separate agency.
Sparrow SMS' Website
Sparrow SMS at a Glance
| Founded | 2010 |
|---|---|
| Headquarters | Sanpa, Lalitpur, Bagmati Province, Nepal |
| Leadership | Manoj Thapa (CEO, Janaki Technology) |
| Languages | English; Nepali |
| Pricing | Prepaid pay-as-you-go SMS credits with no expiry and a free web portal. Prices via an online SMS price calculator and a separate WhatsApp Business API pricing page. |
| Contracts & reporting | Pay-as-you-go credits. No minimum term published. |
| Tools & partnerships | SMS gateway API; WhatsApp Business API; Viber business messaging; NTC and Ncell networks; Unicode detector; SMS price calculator |
Dental Marketing Services
- Bulk SMS for appointment and recall reminders
- WhatsApp Business messaging
- Viber business messaging
- voice broadcast
- missed-call marketing
- OTP and two-factor SMS
- SMS gateway API
- chatbots
- campaign analytics and reporting
Why Dentists Choose Sparrow SMS
- Bulk SMS for appointment reminders
- Since 2007
- Largest firm on the Bagmati list
- Under $25 an hour
- Well-known Nepali brand
Key Strengths
- Delivers SMS offers on treatments like whitening to a practice's patient list
- Sends patient messages through WhatsApp Business API and Viber as well as SMS
- Personalises bulk messages with patient names and supports Nepali Unicode
- Reports delivery counts and link clicks on patient messages in real time
Awards & Recognition
- Professional Excellence Award, Lovely Professional University, 2023 (awarded to CEO Manoj Thapa)
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Where Sparrow SMS Is Listed
Questions Dentists Ask About Sparrow SMS
Can Sparrow SMS help my clinic rank on Google?
No. Sparrow SMS is a messaging platform, not an SEO agency. It provides bulk SMS, WhatsApp, Viber and voice messaging, so search marketing would need another provider.
How could a dental clinic use Sparrow SMS?
The company promotes its service to hospitals and clinics for appointment reminders, lab result alerts, follow-ups and vaccination schedules. A dental practice could use the same tools for recall and appointment messages.
How is Sparrow SMS priced?
Customers buy prepaid SMS credits that do not expire and pay only for what they send, through a free web portal. Costs can be estimated with the online price calculator.
How established is Sparrow SMS?
It was launched in 2010 by Janaki Technology Pvt. Ltd. It serves more than 7,000 businesses, and it has delivered national exam results by SMS for 16 years.
Does it work on both major Nepali mobile networks?
Yes. Its bulk SMS service works with both NTC and Ncell.
Reviews of Sparrow SMS
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