Heraklion web design studio building custom sites, with SEO and online promotion
About SpecialOne
SpecialOne is a web design and development business in Heraklion, Crete, set up in 2012 by Giannis Gourniezakis. Before starting the company he had spent six years working in web design, development and site promotion. The business is registered under his name, and their office sits at the junction of Sofokli Venizelou and Stylianou Giamalaki 50, open Monday to Friday from 08:00 to 17:00.
The company was founded as a response to rushed, opportunistic approaches in the market, and that every project is planned and built from scratch around the client's needs. They do not use ready-made templates or platforms such as WordPress or Joomla. Sites are designed in Photoshop and coded with HTML5, CSS3, JavaScript, PHP and MySQL. They also offer W3C validation and accessible websites.
Search work is one part of a wider promotion offer. Their SEO covers keyword selection, submission to search engines, link creation, copy and title tag optimisation, and rich snippet markup. No step-by-step process or reporting is published. Around this they run Google Ads campaigns, social media marketing and training, bulk email and SMS campaigns, copywriting with translation and transcreation, graphic design, video and audio, hotel photography, domains, hosting and SSL certificates.
Much of their packaged work is aimed at tourism and commerce. They sell their own hotel booking engine, car rental and tourist portal systems, travel agency package tools, e-shops, B2B stores, corporate sites and office tools for meeting management and client records. Their client logos include Cretan firms such as CretaVans, Dot Travel, Stay 365 Heraklion, Crete2day, Zaros Sparkling, Aludor and Proactive, and recent portfolio entries include Eartonservices, Aplada, CRM Ariadni and Anaptuxiaki Kritis. They have clients in Heraklion, Rethymnon, Chania and Lassithi, as well as Athens and Thessaloniki.
For a dental clinic, the fit is a custom-built practice website with basic on-page SEO, Google Ads and messaging tools such as SMS. Their translation service could help Cretan clinics that see tourist patients, though they do not present this as a dental offer. No dental or medical clients are named, and no case studies with metrics are published. Pricing is not published, and enquiries go through a contact form or a start-a-project form.
SpecialOne's Website
SpecialOne at a Glance
| Founded | 2012 |
|---|---|
| Headquarters | Heraklion, Crete, Greece |
| Leadership | Giannis Gourniezakis (Founder) |
| Languages | Greek; English |
| Pricing | Quoted per project · Not published |
| Tools & partnerships | HTML5; CSS3; JavaScript; PHP; MySQL; Adobe Photoshop; W3C validation; own hotel booking engine |
Dental Marketing Services
- Custom website design and development
- responsive web design
- keyword selection
- title tag and copy optimisation
- rich snippet markup
- link building
- search engine submission
- Google Ads campaigns
- social media marketing and training
- email and SMS marketing
- copywriting and translation
- graphic design
- video and audio
- hosting and SSL
Why Dentists Choose SpecialOne
- Office at Venizelou and Giamalaki 50 in Heraklion
- Runs email and SMS marketing alongside SEO
- Offers copywriting and translation for site content
- Portfolio includes Cretan firms like CretaVans and Orfanakis A.E
- Office open Monday to Friday, 08:00 to 17:00
Key Strengths
- Applies rich snippets markup so practice pages stand out in search
- Optimizes title tags and page text around chosen treatment keywords
- Builds links pointing to practice websites as part of SEO
How the DSA Score Breaks Down
Points earned: 19.2 of 100 (profile 24 × 0.8 + client feedback 0). DSA Score: 84/100
Where SpecialOne Is Listed
Questions Dentists Ask About SpecialOne
Who runs SpecialOne?
The company was founded in 2012 by Giannis Gourniezakis, who had six years of web design and promotion experience beforehand. The business is registered under his name in Heraklion.
Do they build sites on WordPress?
No. They do not use pre-made templates or platforms such as WordPress or Joomla, and build each site from scratch with HTML5, CSS3, JavaScript, PHP and MySQL.
What SEO tasks do they cover?
Their SEO covers keyword selection, search engine submission, link creation, text and title tag optimisation, and rich snippet markup. They do not publish a reporting process.
Have they worked with dental clinics?
No dental or medical clients are named. Their published work leans towards tourism, transport and commercial businesses in Crete.
Can they help reach patients who speak other languages?
They offer copywriting with translation and transcreation by specialists, and their site runs in Greek and English. This could support clinics serving visitors, although they do not market it to dentists specifically.
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