Spiralytics Reviews & Agency Profile

About Spiralytics

Spiralytics, Inc. is a digital marketing agency headquartered in the Zeta II Building on Salcedo Street, Legazpi Village, Makati, with a second office on Tras Street in Singapore. It started in 2013. Founder and CEO Jimmy Cassells is an American who studied physics and mathematics at Rutgers and industrial engineering at Stanford. He moved to the Philippines in 2005 with Cypress Semiconductor, ran a finance comparison site called Raining Pesos, and helped build Zalora's marketing team before starting Spiralytics with three people and four clients. The team now has 50 to 99 staff.

Their method is high-precision continuous-improvement marketing, with tracking built into every campaign and a test-and-learn cycle. Their SEO process ranks pages and keywords by fastest expected return, then optimises the site, publishes blog content for the target market, runs PR outreach to earn links and benchmarks competitors. Newer work targets visibility in AI assistants such as ChatGPT, Gemini and Claude, as well as forums and directories. Other services include PPC, content, email automation, social media, conversion rate optimisation and web design. Gabe Tagala heads SEO.

Terms are flexible. They charge no setup fees, avoid long contracts, let clients cancel at any time and teach clients their process. Reporting is automated. The average rate is about 25 US dollars an hour, with a minimum budget of 1,000 to 10,000 dollars.

Their most detailed recent case study is an AI visibility project for an unnamed Philippine recruitment firm, a client since 2022. Over the 13 months to July 2026 the firm ranked first of 217 cited domains, with 67 citations, and AI-referred visitors enquired at 2.24% compared with 0.34% from organic search. Testimonials come from Ayala Malls, Globe, RCBC Bankard, Manila Recruitment and two US law firms, Shegerian Law and RMD Law. They have more than 500 clients, some retained for eight years or more. They hold Google Premier Partner, HubSpot Platinum Partner and ActiveCampaign Partner status, and Carla Quizon, head of client success and CRO, was named a rising star at Experiment Nation's 2023 conference awards.

They publish no dental page, dental clients or dental case studies. A practice would be working with a generalist performance team. That fits better for multi-location dental groups or clinics in Manila, Singapore or other English-speaking markets that want measured lead growth than for a single practice wanting a dental specialist. They are rated 4.8 on Google from 46 reviews, which highlight subject knowledge, reliable communication and data-led strategy changes.