Newcastle SEO, PPC and paid social agency for SMEs and challenger brands
About Squidgy
Squidgy is a digital marketing agency in central Newcastle upon Tyne, run by founder and agency director Andy Robson. Robson built websites in his late teens and moved into SEO in his early twenties, after earlier spells in financial and business advising. He began Squidgy in his bedroom as a vehicle for freelance work, and it has been a limited company since around 2010. When client demand outgrew his own hours he hired his first employee in December 2020, which marked the start of its life as a full agency. Its office is Studio 1, The Square Bubble, on Blandford Square near the Discovery Museum.
The team has grown quickly since then. By December 2024 headcount had reached ten, after hiring an SEO executive, a paid media executive and a paid media manager to build out paid social. Jack Fenwick is head of marketing and Kate Thompson is head of commercial. As of 2024, turnover had risen every year since 2020, growth had doubled in the previous year and referrals were a key source of new work. Its aims are to reach about £1 million in turnover and double headcount by 2026. They also host free networking events in Newcastle.
The agency keeps to three channels: SEO, PPC and paid social. They avoid offering services the team is not fully confident in. Their approach weighs long-term search strategy against a client's short-term commercial needs, and Robson wants clients to judge campaigns by overall business impact rather than tactic by tactic. Robson also expects AI to reshape how search marketing works.
Clients include Alnwick Castle, Visit Northumberland, the recruiter Jackson Hogg, Bayfields Opticians, the cruise line Swan Hellenic, Collier Stevens, Roseworth Student Lettings and Bluebox Storage. Bayfields Opticians is their nearest example to a patient-facing healthcare brand. No dental practice appears among their clients. They target small and medium firms and challenger brands, so an independent UK practice or a small regional group, especially in the North East, fits their market.
They are rated 5.0 on Google from 19 reviews. Clients mention depth of knowledge across SEO, PPC and social ads, flexibility, clear reporting and friendly service, and one storage business credits them with results across all three channels. Pricing, contract length and minimum budgets are not published, so a practice would need to request a quote.
Squidgy's Website
Squidgy at a Glance
| Founded | 2010 |
|---|---|
| Team size | About 10 employees (December 2024) |
| Headquarters | Newcastle upon Tyne, England, UK |
| Leadership | Andy Robson (Founder and Agency Director); Jack Fenwick (Head of Marketing); Kate Thompson (Head of Commercial); Hannah Lymn (Paid Media Manager) |
| Languages | English |
Dental Marketing Services
- SEO
- Google Ads and PPC management
- paid social advertising
- performance reporting
Why Dentists Choose Squidgy
- 5.0 Google rating across 19 reviews
- SEO, PPC and paid social under one roof
- Healthcare experience through Bayfields Opticians
- Clear reporting praised by clients
- Growing Newcastle team serving SMEs
Key Strengths
- Local SEO that helps a practice rank for dentist searches across Tyneside
- Google Ads campaigns that promote high-value treatments to ready-to-book patients
- Paid social advertising that builds awareness of new services and offers
- Clear campaign reporting so practice owners can see where enquiries come from
How the DSA Score Breaks Down
Points earned: 60.9 of 100 (profile 56 × 0.8 + client feedback 16.1). DSA Score: 92/100
What Clients Say About Squidgy
- 5 on Google
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Understanding of dentistry 1
- Clear reporting & honesty 1
- More new patient bookings 1
In ShortClients praise their SEO, PPC and social ads expertise, flexibility, clear reporting and friendly customer service.
Victoria Perkins praised their expert knowledge of SEO, PPC and social ad campaigns and their friendly, flexible team after nearly two years together.
See it on designrush.comMark called working with Andy and the team a breath of fresh air, citing flexibility and clear reports.
See it on designrush.comJames Ward said the SEO package suited their business well and they plan ongoing work with the team.
See it on designrush.comShow 2 more client reviews
- Laura Dawkins credited their SEO, PPC and paid social work with more enquiries and a halved cost per conversion. Google, 15 Nov 2023
- Michael Fulthorpe said their website design work far surpassed expectations from scoping through to delivery. Google, 18 Jul 2017
Where Squidgy Is Listed
Questions Dentists Ask About Squidgy
Have they worked with dental or healthcare businesses?
No dental practice appears in their published client list. Their closest healthcare-related client is Bayfields Opticians.
Which services do they focus on?
They concentrate on SEO, PPC and paid social. They avoid offering services the team is not fully confident delivering.
How big is the agency?
The team had ten people in December 2024, and the agency plans to double headcount by 2026.
What do clients say about them?
They hold 5.0 from 19 Google reviews. Clients mention flexibility, clear reporting, friendly service and strong knowledge of search and social advertising.
Do they publish prices?
No. Pricing and minimum budgets are not listed publicly, so practices need to request a quote.
Reviews of Squidgy
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