Manchester dental and aesthetics marketing agency reporting by treatments booked
About The Bigger Brand
The Bigger Brand is a Manchester agency, registered as The Bigger Brand Limited, with its registered office in Bury, Greater Manchester. It now centres on dental and aesthetics marketing. It serves practices across England, Scotland, Wales, Northern Ireland and the Republic of Ireland, and takes on only one practice per postcode area. The business is small on purpose, with a team of 12 specialists based in Manchester.
The agency is a partner of the dental platform Dengro, and Lucky Karam is director. Siobhan, a dental consultant with more than 15 years on the practice side, reviews each strategy before any ad budget is spent. Most blog posts are written by Jay. No founding date is given.
The service list covers Meta and Google Ads, dental SEO, local SEO, AI search optimisation, websites, CRM and lead handling, patient reactivation, and content and video production. There are campaign pages for composite bonding, implants, full-arch work, cosmetic dentistry, orthodontics, open days and aesthetics clinics. The first four weeks cover treatment mix, pricing, capacity, conversion, tracking setup and filming, and ads usually launch after that. Claims are checked against GDC and ASA rules in the UK, and against Dental Council and ASAI rules in Ireland. Monthly reports lead with treatments booked, cost per booked case and consultations attended.
Its website service uses WordPress and gives each treatment its own page, with structured data, call tracking, heat maps and conversions set to booked consultations. A custom dental site usually takes eight to twelve weeks. Typical UK prices are about £2,000 for a small template site and £10,000 or more for a custom build, with hosting and maintenance usually extra.
The agency is aimed at private and mixed practices looking for high-value treatments, though it also works with NHS-focused practices and dental groups. Named clients include 128 Dental, A1 Dental, Billericay Dental, Citrus Dental Care, Gibside Dental, Kirklees Dental, Lakeside Dental, Newkirkgate Dental Care, Renew Dental, Treeline Dental Care and Valley Centre Dental Practice. Gibside grew from a new squat to more surgeries within 12 months. EverySmile moved from Diamond to Platinum Invisalign provider in nine months. Valley Centre went from planning a sale to adding surgeries within a year.
Client comments praise a down-to-earth team, better lead handling and a single provider for the whole process. The dentists quoted say they have worked with the agency for one to two years. No ad management fees are published. One campaign turned £2,000 of ad spend into more than £20,000 of Invisalign bookings, and composite bonding campaigns returned 16 times their cost.
The Bigger Brand's Dental SEO Page
The Bigger Brand at a Glance
| Team size | 12 specialists |
|---|---|
| Headquarters | Bury, Greater Manchester, England, UK |
| Leadership | Lucky Karam (Director); Siobhan (dental consultant) |
| Languages | English |
| Pricing | No management fees published. UK website guide of about £2,000 for a small template site to £10,000+ for a custom build, with hosting and maintenance usually extra. Free discovery call, audit or growth plan offered. |
| Contracts & reporting | First four weeks spent on review, tracking setup and filming before ads launch; monthly reporting on treatments booked, cost per booked case and consultations attended; custom websites take 8-12 weeks; one practice per postcode area. |
| Tools & partnerships | Dentally; Boxly; Dengro partner; WordPress; call tracking; heat maps; WhatsApp follow-up |
Dental Marketing Services
- Dental SEO
- local SEO for dentists
- AI search optimisation (AEO/GEO)
- dental website design
- Google Ads
- Meta Ads
- dental CRM and lead management
- patient reactivation campaigns
- content and video production
- photography
- treatment campaigns for composite bonding, implants, full arch, Invisalign and open days
- compliance review against GDC and ASA rules
Practice Types They Work With
- general dentistry
- orthodontics
- implants
- cosmetic
- DSOs/multi-location
Dental Clients & Results
- Gibside Dental: new squat practice expanded to more surgeries (12 months)
- EverySmile Dental: moved from Diamond to Platinum Invisalign provider (9 months)
- Valley Centre Dental Practice: from planning to sell to opening more surgeries (12 months)
- Unnamed client: £2,000 ad spend generated over £20,000 in Invisalign bookings
Dental Practices They Have Worked With
- 128 Dental
- A1 Dental
- Billericay Dental
- Brunner Court
- Citrus Dental Care
- Gibside Dental
- Kirklees Dental
- Lakeside Dental
- Newkirkgate Dental Care
- Renew Dental
- The Croft
- Treeline Dental Care
- EverySmile Dental Clinic
- Valley Centre Dental Practice
Why Dentists Choose The Bigger Brand
- Named dental testimonial
- Compliance-aware copy
- Full digital overhaul
- Local Manchester team
- Based in North West
Key Strengths
- Advises independent practices on brand positioning against corporate groups
- Writes compliance-aware, patient-first copy for dental practice websites
- Delivers full digital overhauls covering a practice's website, SEO and social media
- Runs Google Ads campaigns that promote treatments for independent dental practices
How the DSA Score Breaks Down
Points earned: 15.2 of 100 (profile 19 × 0.8 + client feedback 0). DSA Score: 83/100
Where The Bigger Brand Is Listed
Questions Dentists Ask About The Bigger Brand
Will The Bigger Brand work with my competitor down the road?
No. The agency takes on one practice per postcode area. That rule is meant to stop it marketing nearby rivals.
What do the monthly reports focus on?
Reports lead with treatments booked, cost per booked case and consultations attended. Rankings and clicks are not the main measures.
Is the marketing checked for regulatory compliance?
Yes. Claims are checked against GDC and ASA rules in the UK, and Dental Council and ASAI rules in Ireland. A dental consultant also reviews strategies before ad spend starts.
How long does a new dental website take and what might it cost?
A custom dental site usually takes eight to twelve weeks. The UK price guide is about £2,000 for a small template site and £10,000 or more for a full custom build.
Which dental practices has it worked with?
Named clients include Gibside Dental, EverySmile Dental Clinic, Treeline Dental Care, Valley Centre Dental Practice and 128 Dental. Several have published testimonials on the homepage.
Reviews of The Bigger Brand
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