Phuket hospitality marketing and booking-software firm with commission-based SEO and ads
About The Percentage Company
The Percentage Company is a hospitality marketing and technology business headquartered in Vichit, Muang district, Phuket. The Percentage Co., Ltd. started in 2018 with one client and 26 rooms under management. A sister company, Percentage Consulting Co., Ltd., followed in 2022 with Thai Board of Investment approval for software development. The co-founders are Edward Kennedy, co-founder and director, and Paolo Guarracino, co-founder and chief financial officer. The team has 18 members across HR, business development, OTA and revenue, UX design, web development and marketing.
The company combines marketing services with its own software, The Percentage App. Marketing covers SEO, Google and Meta ads, social media, email marketing, conversion rate optimisation, content, brand design and web design. The software includes booking engines for hotels, hostels, tours and tickets, CRM and member programmes, rate shopping, property management and point of sale, plus accounting links to QuickBooks and Xero.
Their search approach is set out in their guide on SEO, AEO and GEO for Thai hotels. SEO provides the base through topic clusters and in-depth content. AEO adds clear headings, FAQ sections and structured data so answers appear in results. GEO aims for recommendations in AI tools by building authority across several credible sites and keeping content up to date.
They do not work with dentists or name any healthcare clients. Industry pages cover hotels, hostels, events and venues, tours, food and beverage, and spa and wellness. The closest named client is Atmanjai Wellness Spa, a detox centre. Their experience in attracting overseas visitors and converting them into direct bookings could be relevant to a dental tourism clinic in Phuket, but that is not a service they advertise.
Their results are in hospitality. Aspira Hotels and Resorts, with 48 hotels in Thailand, increased direct website revenue tenfold by year three. Friendship Beach Resort, an eight-year client, has a 58 percent direct booking share. Simon Cabaret Phuket has sold over one million seats through their system. Across clients they have generated over 2.5 billion baht in direct revenue since 2018, with a blended 16.7 times return on ad spend and an average client relationship of 2.86 years. Testimonials from hotels and from Cloudbeds praise their work on direct bookings.
On terms, the company works on commission, so clients pay when it performs. Clients choose between a software-only model and software plus services, and a free 30-minute consultation is offered. Specific prices are not published.
The Percentage Company's Website
The Percentage Company at a Glance
| Founded | 2018 |
|---|---|
| Headquarters | Phuket, Thailand |
| Leadership | Edward Kennedy (Co-Founder and Director); Paolo Guarracino (Co-Founder and Chief Financial Officer) |
| Languages | English, Thai |
| Pricing | Commission-based model where clients pay when the agency performs; two models, Software Only and Software plus Services; specific prices not published. |
| Contracts & reporting | Free 30-minute consultation; average client relationship 2.86 years. |
| Tools & partnerships | The Percentage App (own booking, CRM and PMS software); Cloudbeds; QuickBooks; Xero; Poster POS; Lightspeed POS; Google Ads; Meta Ads |
Dental Marketing Services
- SEO, AEO and GEO
- Google and Meta ads
- social media marketing
- email marketing
- conversion rate optimisation
- web design
- content marketing
- booking and CRM software
Dental Clients & Results
- Aspira Hotels and Resorts: direct website revenue up 10x (by year 3)
- Friendship Beach Resort: 58% direct booking revenue share and 80%+ annual occupancy (8-year partnership)
- Simon Cabaret Phuket: over 1 million seats sold and THB 650M+ processed
Why Dentists Choose The Percentage Company
- Specialist in marketing to visitors
- Hotel and travel focus
- Headquartered in Phuket
- Web design and SEO together
- Knows how overseas guests search and book
Key Strengths
- Writes treatment pages for overseas patients comparing dental care costs and travel options
- Runs email campaigns to keep past patients engaged after their visit
- Manages pay-per-click ads and social media alongside SEO for clinics
- In-house team of designers, developers and SEO specialists for clinic projects
How the DSA Score Breaks Down
Points earned: 16.8 of 100 (profile 21 × 0.8 + client feedback 0). DSA Score: 83/100
Where The Percentage Company Is Listed
Questions Dentists Ask About The Percentage Company
Do they market dental clinics?
No. Their industry pages cover hotels, hostels, events, tours, food and beverage, and spa and wellness. No dental or medical clients are named.
How do they approach SEO?
They layer SEO, AEO and GEO: topic-cluster content for search, FAQ and structured data for answer results, and authority across several sites for AI recommendations.
How do they charge?
They work on commission, so clients pay when they perform, and offer software-only or software plus services models. A free 30-minute consultation is available.
Who leads the company?
Edward Kennedy is co-founder and director and Paolo Guarracino is co-founder and chief financial officer. The business started in Phuket in 2018.
What results have they published?
Examples include a tenfold rise in direct website revenue for Aspira Hotels and Resorts by year three and a 58 percent direct booking share for Friendship Beach Resort.
Reviews of The Percentage Company
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