Milwaukee brand design agency, founded 1981, with dental-industry and cosmetic surgery clients
About THIEL
THIEL, also known as THIEL Design, is a branding and marketing agency at 320 East Buffalo Street in Milwaukee, Wisconsin. John and Norene Thiel founded it in 1981. Ryan Robers is Principal and Executive Vice President. It has 10 to 49 employees and works in English and Spanish. The agency runs city pages for Minneapolis and Chicago, but its only published office address is in Milwaukee.
Branding is the core of the business, making up about 70 percent of its service mix. That covers naming, brand strategy, identity and messaging, with advertising, websites, video, print, packaging and mobile apps around it. The digital marketing line includes SEO and PPC, social media, community management and analytics. Projects usually start with research into the audience and existing brands before identity and web work begins.
THIEL's dental-industry experience comes from manufacturers rather than practices. For Young Dental it built a mobile app that lets distributors look up products, join sales incentives and request samples, plus a campaign to drive downloads. More than 800 distributors were using it regularly within three months of launch, and sign-ups connected Young with over 1,000 distributors it had not reached before. Its portfolio also includes Oral-B and Microbrush, along with Noble Community Clinics and Collabricare.
The closest practice-level example is Illume, formed when two cosmetic surgery practices merged and now running four locations. THIEL named the new brand, built its identity and website, and handled SEO, PPC, video and marketing strategy. Illume received compliments and new patients after the rebrand, and its marketing director's Clutch review calls the team attentive and easy to reach. No traffic or patient numbers are published. This record suits dental groups, DSOs or practices going through a merger or rebrand, and dental product companies, more than a single practice seeking routine local SEO.
THIEL holds a 5.0 rating from 24 verified Clutch reviews. Clients often mention project management, collaboration, creativity and work quality, and some note they did not know the full range of services on offer. Clutch named it a top Milwaukee branding company in 2019.
The minimum project is $10,000, hourly rates are $100 to $149, and the most common project size is $10,000 to $49,999. Contract terms and reporting cadence are not published.
THIEL's Dental SEO Page
THIEL at a Glance
| Founded | 1981 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Milwaukee, Wisconsin, USA |
| Leadership | Ryan Robers (Principal and Executive Vice President); John Thiel (Co-founder); Norene Thiel (Co-founder) |
| Languages | English; Spanish |
| Pricing | Minimum project $10,000+; hourly rate $100-$149; most common project size $10,000-$49,999. |
Dental Marketing Services
- Brand research and strategy
- naming and brand identity
- website development
- SEO and PPC
- digital marketing
- video production
- marketing strategy
- data analytics
- mobile app development
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- Young Dental (dental manufacturer): 800+ distributors regularly using a custom app within three months of launch, and 1,000+ previously unreached distributors connected
- Illume (cosmetic surgery, four locations): new name, brand, website and marketing after a merger (no figures published)
Why Dentists Choose THIEL
- Dental clinic marketing line
- Named dental industry client
- Branding and web
- App development
- Minneapolis-based
Key Strengths
- Runs websites and digital ads for clinics after a rebrand or merger
- Measures clinic marketing by booked appointments and cost per appointment, not raw leads
- Adds intake and nurture follow-through so patient inquiries turn into bookings
- Runs broadcast, outdoor and print for clinics alongside SEO and Maps visibility
Awards & Recognition
- Clutch top branding company in Milwaukee (2019)
How the DSA Score Breaks Down
Points earned: 33.3 of 100 (profile 23 × 0.8 + client feedback 14.9). DSA Score: 87/100
What Dental and Healthcare Clients Say About THIEL
- 2 on review sites
Clients Most Often Praise
- Communication & responsiveness 1
- Dental website design 1
- More new patient bookings 1
In ShortConsistent 5.0 Clutch reviews praising strategic branding, web and digital marketing. Includes a cosmetic surgery/medspa client.
Rebranding, website and marketing after a two-clinic merger; team attentive and passionate.
See it on clutch.coBrand identity and web work grew into an ongoing creative partnership.
See it on clutch.coWhere THIEL Is Listed
Questions Dentists Ask About THIEL
Where is THIEL based?
THIEL's office is at 320 East Buffalo Street in Milwaukee, Wisconsin. It has marketing pages for Minneapolis and Chicago but no office address there.
What dental work has THIEL done?
They built a distributor app and launch campaign for Young Dental, a dental products maker. More than 800 distributors were using it within three months. Oral-B and Microbrush also appear in their portfolio.
Have they rebranded a healthcare practice?
Yes. They created the Illume brand, website and marketing after two cosmetic surgery practices merged. The client gained new patients and positive feedback after the rebrand.
What is the minimum budget?
The minimum project is $10,000 and hourly rates are $100 to $149. Most reviewed projects fall between $10,000 and $49,999.
How do clients rate them?
They hold 5.0 from 24 verified Clutch reviews. Reviewers often mention project management, collaboration and creative quality.
Reviews of THIEL
No reviews on this site yet. Have you worked with THIEL? Your review helps other dentists choose.