Canberra outsourced marketing department with SEO, paid ads and allied health experience
About Threesides Marketing
Threesides Marketing is a Canberra business covering marketing, digital, PR and training. Its office is at 4/3 Cape Street, Dickson, ACT, and it has in-house staff in both Canberra and Sydney. Brothers Todd and Clint Wright started the company in 2008, working from a small backyard office in the suburbs after years in tourism and hospitality. The name comes from the idea of a third side, a partner that helps a business speak with its customers. Many clients use the agency as an outsourced marketing department rather than hiring their own team.
Their SEO and conversion rate optimisation work begins with an audit. This benchmarks the website against industry norms and competitor sites. The audit leads to a scoped plan with tactics, a timeline and a method for measuring return. After the client approves the plan, the team carries it out and tracks rankings and conversion rates. Search work covers keyword research and on-page placement, technical fixes for speed, mobile use and crawlability, backlinks and reputation management. Local tasks include keeping Google Business Profile details accurate and encouraging reviews. The CRO side adds A/B testing and changes to layout, user experience and calls to action.
Paid media runs in parallel under a model the agency calls Integrated Digital Advertising. It covers Google Ads formats such as Search, Display, Performance Max and YouTube, plus Microsoft Ads and social ads on Meta, LinkedIn, Pinterest and TikTok. Packages range from a one-platform Essentials plan to multi-platform programs and once-off campaigns. Each comes with a dashboard connected to the ad accounts. Written reports arrive monthly, and quarterly reports are available on request. The agency also sets up Pipedrive CRM and marketing automation.
Threesides has no page aimed at dentists and names no dental clients. Its health experience is in allied health and community health. The best-documented account is SportsCare and Physiotherapy, a locally owned group with clinics in Barton, Dickson, Mawson, Parliament House and Weston. For this client the team handled clinic openings and a closure, a new Hand Clinic, a 25th anniversary and a brand refresh. They also moved SportsCare to a whole-of-business plan in which each clinic runs its own tactics. Results for 2023 include 3,359 website bookings, more than 70,000 website users, a 44.9% email open rate and a 22.19% Google Ads click-through rate. No baselines are given. Other health clients include Canberra Knee Clinic, National Health Co-op, Strategic Psychology, Hepatitis ACT and Think Mental Health.
The agency is best suited to a multi-chair or multi-site practice in Canberra or southern NSW that wants planning, ads, content, design, video and search from one team. It publishes no prices. Its enquiry form asks for an annual marketing budget, with bands from under $2,500 to over $250,000. There are no client reviews on GoodFirms or similar directories.
Threesides Marketing's Website
Threesides Marketing at a Glance
| Founded | 2008 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Dickson, Australian Capital Territory, Australia |
| Other offices | Sydney (in-house team) |
| Leadership | Todd Wright (Founder and Director); Rachel Wright (manages the business); Lauren Griffiths (Head of Media, PR and Content); Bayley Kubara (Head of Advertising); Mathias Everson (Digital and AI Implementation Manager) |
| Languages | English |
| Pricing | No prices published. Advertising comes in Essentials (one platform), Integrated Digital Advertising (two or more platforms) and Once-off Campaign packages, scaled to budget. Hourly rate under $25. |
| Contracts & reporting | Work starts with an audit and a scoped, approved plan. Monthly written reports, quarterly reports on request, and a live dashboard linked to ad accounts. |
| Tools & partnerships | Google Partner; Google Analytics; Looker Studio; Google Ads; Microsoft Ads; Meta; Pipedrive CRM; WP Engine; Zendesk; Traffic Guard |
Dental Marketing Services
- SEO audit and CRO plan
- on-page and technical SEO
- local SEO and Google Business Profile listing management
- review encouragement and reputation management
- Google Ads and Microsoft Ads
- Meta, LinkedIn, Pinterest and TikTok ads
- conversion tracking and live dashboards
- email marketing
- content and blog writing
- website design and maintenance
- video and photography
- Pipedrive CRM and marketing automation
- marketing planning and outsourced marketing department
Dental Clients & Results
- SportsCare and Physiotherapy: 3,359 website bookings, 70,000+ website users, 44.9% email open rate and 22.19% Google Ads click-through rate (2023)
Why Dentists Choose Threesides Marketing
- Long-term work for five-clinic SportsCare physiotherapy group
- SportsCare saw 3,359 website bookings in 2023
- Ran Meta ads for women's health services
- Offers digital marketing training for in-house teams
- Office on Cape Street, Dickson
Key Strengths
- Builds custom dashboards that pull a practice's marketing analytics into one view
- Sets up Pipedrive CRM with automated follow-ups for new patient enquiries
- Improves practice website SEO and conversions so more visitors book appointments
- Produces patient testimonial, social and advertising video and photography in-house
How the DSA Score Breaks Down
Points earned: 31.2 of 100 (profile 39 × 0.8 + client feedback 0). DSA Score: 86/100
Where Threesides Marketing Is Listed
Questions Dentists Ask About Threesides Marketing
Has Threesides worked with dental practices?
They name no dental practices among their clients. Their health work is with allied and community health clients such as SportsCare and Physiotherapy, Canberra Knee Clinic and National Health Co-op.
What does their SEO service include?
It starts with an audit and a scoped plan, then covers keyword research, technical fixes, backlinks, reputation management and local listing work including Google Business Profile. Conversion rate optimisation with A/B testing is offered alongside.
Can they manage a group with several locations?
For SportsCare, a group with five clinics, they supported openings, a closure and a rebrand, and set up a whole-of-business plan where each clinic runs its own tactics.
How do they report results?
Clients get a dashboard linked to their ad accounts and monthly written reports. Quarterly reports are available on request.
How much does Threesides charge?
They do not publish prices. Ad packages are scaled to budget, and the enquiry form asks for an annual budget ranging from under $2,500 to over $250,000.
Where is the team based?
Their office is at 4/3 Cape Street, Dickson, ACT, and they also have in-house staff in Sydney.
Reviews of Threesides Marketing
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