Dental-only Texas agency since 2000 with custom sites, SEO and reputation services
About TNT Dental
TNT Dental is a dental marketing agency at 2100 N. Collins Blvd in Richardson, Texas, a Dallas suburb. Tim Kelley and Tim Healy started it in 2000 while working at the same dental laboratory: they needed a website for the lab, could not find a provider who understood both dentistry and technology, and set up their own company, first working out of a hotel conference room. Tom Gildersleeve has been CEO since 2014. In March 2025 private equity firm Trinity Hunt Partners made a growth investment to turn TNT into a platform that will also serve legal, home services and elective medical clients; terms were not disclosed.
They have more than 100 full-time staff, all in Richardson (some listings say more than 60), including writers, designers, developers and communicators. They serve over 1,400 clients (some listings say more than 1,500 practices), and they have marketed over 5,000 practices since 2000.
Their SEO is ongoing work rather than quick fixes: keyword research, blog optimisation, service-focused Power Pages, directory listings, mobile optimisation, traffic analytics, call tracking and monthly reports. Reputation guidance is detailed. They advise at least one or two new reviews a month at a steady pace, a personal reply from the dentist to every review that names the service and city, and request tools such as GatherUp, Birdeye or Podium linked to practice software. They can also help appeal false reviews. Alongside SEO they build custom websites, shoot practice video, run Google Ads and social media, design logos and provide hosting.
The best-documented result is OakBrook Dental and Orthodontics, a start-up in McKinney, Texas. On a 2018 marketing budget of $45,257 the practice made net revenue of $710,518, saw 90 new patients and more than $100,000 in one month during its first year, and collected over 100 Google and Facebook reviews. That campaign earned TNT the 2019 Marketer of the Year award for healthcare from the Dallas/Fort Worth chapter of the American Marketing Association. Michel Dental, a two-location Kansas practice, saw $600,000 in growth (24%) and 169 more new patients (20%) in 2019 while spending less on marketing.
They are a Diamond Certified Partner of Dental Intelligence and hold Google Partners Premier status. Public reviews are sparse, with two on G2. Testimonials praise their websites, social media management and long relationships, and one dental management consultant has referred at least 25 clients since 2006.
They work with no contracts, no templates and no outsourcing. Prices are not published. A pricing guide is emailed after a form is filled in, and plans are built around each practice's budget.
TNT Dental's Dental SEO Page
TNT Dental at a Glance
| Founded | 2000 |
|---|---|
| Team size | 100+ full-time staff (some listings say 60+) |
| Headquarters | Richardson, Texas, USA |
| Leadership | Tom Gildersleeve (CEO); Tim Kelley (Co-founder); Tim Healy (Co-founder) |
| Languages | English |
| Pricing | Not published; pricing guide sent by email after form submission; custom quotes based on practice budget; $1,000+ minimum and $100-$149 per hour |
| Contracts & reporting | No contracts, no templates and no outsourcing; monthly SEO reports with traffic analytics and call metrics |
| Tools & partnerships | Dental Intelligence Diamond Certified Partner; Google Partners Premier; GatherUp; Birdeye; Podium; Broadly; Google Ads |
Dental Marketing Services
- Dental SEO
- keyword research
- blog and Power Page content
- local directory listings
- mobile optimisation
- custom dental website design
- practice videography
- Google Ads and paid search
- Facebook ads
- social media management
- reputation management and review appeals
- logo design
- hosting and support
- monthly reporting with call metrics
Practice Types They Work With
- general dentistry
- orthodontics
- cosmetic dentistry
- emergency dentistry
- start-up practices
- multi-location practices
Dental Clients & Results
- OakBrook Dental and Orthodontics: $710,518 net revenue on a $45,257 marketing budget (2018)
- OakBrook: 90 new patients and $100,000+ revenue in one month (first year)
- Michel Dental: $600,000 practice growth (+24%) and 169 more new patients (+20%) with lower marketing spend (2019)
- Moreno & Young Dental: website redesign with custom video and photography (2017)
Dental Practices They Have Worked With
- OakBrook Dental and Orthodontics
- Michel Dental
- Moreno & Young Dental
- Breckinridge Dental
- Juno Beach Smiles
- Mark Gray, DDS
- Dr. Jini Shetty
Why Dentists Choose TNT Dental
- In-house video crew travels to film practices
- No templates, no outsourcing and no contracts
- Dental Intelligence Certified Partner
- Named 2019 Healthcare Marketer of the Year by the Dallas-Fort Worth AMA
- Free website review from the two founders
Key Strengths
- Trains office staff to use the website and handle patient messages it generates
- Starts with a practice survey assessing its current web presence
- Builds each marketing plan around the practice's competitive advantage and budget
- Assigns a personal marketing expert as the practice's main contact
Awards & Recognition
- 2019 Marketer of the Year for Healthcare, American Marketing Association Dallas/Fort Worth chapter
How the DSA Score Breaks Down
Points earned: 72.5 of 100 (profile 74 × 0.8 + client feedback 13.3). DSA Score: 95/100
What Dental and Healthcare Clients Say About TNT Dental
- 1 on review sites
- 5 on its website
- 5 from dental practices
Clients Most Often Praise
- Dental website design 2
- Higher Google Maps & local rankings 1
- Value for money 1
- Understanding of dentistry 1
In ShortTestimonials praise website design, first-page SEO results, social media management, customer service/training and long-standing relationships.
Verified User in Health praises TNT's training and customer service for both office staff and patients.
See it on g2.comAfter 18 months, praises a standout website, first-page Google SEO results, and social media management.
See it on tntdental.comDr. Alan Sasson switched from a previous hosting provider; values TNT's innovative ideas and team support over 2 years.
See it on tntdental.comShow 3 more client reviews
- Dr. Mayer Levitt has referred about 25 clients since 2006 and praises the owners' expertise, support and customer service. Agency website
- Jennifer Hanus says patients find the site easy to use and can message the office; TNT's social media management saves work. Agency website
- Dr. Michael K. Kirk, DDS: Enthusiastic about a call with Tim (TNT's leader) and his leadership. Agency website
Where TNT Dental Is Listed
Questions Dentists Ask About TNT Dental
Does TNT Dental work only with dentists?
Dentistry has been their focus since 2000. After a 2025 investment from Trinity Hunt Partners, the wider platform also plans to serve legal, home services and elective medical clients.
What results have they published?
OakBrook Dental and Orthodontics made $710,518 in 2018 net revenue on a $45,257 marketing budget. Michel Dental saw $600,000 in growth and 169 more new patients in 2019.
Do they require a contract?
No. They work with no contracts, no templates and no outsourcing.
How do they help with online reviews?
They advise a steady flow of at least one or two reviews a month and a personal reply from the dentist to each one. They recommend request tools such as GatherUp, Birdeye or Podium and can help appeal false reviews.
How is pricing shared?
Prices are not published. A pricing guide is emailed after a form is completed, and plans are built around each practice's budget.
Reviews of TNT Dental
No reviews on this site yet. Have you worked with TNT Dental? Your review helps other dentists choose.