West Jakarta SEO, ads and web agency since 2011, Google Premier Partner
About ToffeeDev
ToffeeDev is a digital marketing agency in a business park on Jalan Raya Meruya Ilir in West Jakarta. It began in 2011 as a creative and pay-per-click shop. Ryan Kristomuljono and Lidwina Damayanti are the co-founders. The agency now covers SEO, paid advertising on Google, Meta, TikTok, LinkedIn, YouTube and Yandex, website builds and WordPress maintenance, social media and graphic design. It has more than 80 staff and has served over 600 clients in twelve years. Headcount is in the 50 to 249 range.
The SEO offer is built on keyword research, on-page and technical optimisation, site architecture, content marketing, link building and penalty recovery, delivered in three stages: consultation, implementation and progress. Separate pages cover local SEO, B2B SEO, e-commerce SEO, audits and visibility in AI search. The agency also offers free tools, including a Google Maps audit that checks why a business is hard to find on Maps. That check is relevant for clinics that depend on map results. The agency follows Google's guidelines and white-hat methods. It treats a top-three position as a target, not a promise.
The main dental example is Griya Denta, a family dental clinic founded in 2009 with branches in Jakarta and Bekasi. This was paid search, not SEO. The ads team first improved the clinic's website. They then ran Google Search campaigns for the Buaran and Jatibening branches and moved more budget to Jatibening, which was short of new patients. They also launched a promotional campaign for both branches. The campaigns produced thousands of leads over about five months, counting consultation requests, enquiries and clinic visits. Exact figures are not published. In healthcare SEO, Jakarta Aesthetic Clinic saw organic traffic rise 51.76 percent, with 58 percent of its value keywords reaching page one and its site health score rising from 79 to 85. Plasthetic Clinic also appears among the client logos, alongside BCA, Allo Bank, Aqua and BMW Tunas.
The agency holds Google Premier Partner status. It holds Clutch badges for Top SEO Company and Top SEM Company in Indonesia for 2025. Testimonials from the ISE Secretariat, Indosat M2 and Tshirt Bar describe a responsive team that offers practical alternatives. On the Semrush directory, at least two of the four reviews shown appear to be written by staff, so they reveal little about client experience.
Pricing is not published. Hourly rates are $25 to $49 and the minimum project is $5,000. Contract terms and reporting cadence are not published, so a clinic should ask for both before signing. The agency fits Jakarta-area dental clinics that want SEO and Google Ads from one team, especially multi-branch clinics that need budget split by location.
ToffeeDev's Dental SEO Page
ToffeeDev at a Glance
| Founded | 2011 |
|---|---|
| Team size | 50-249 employees; 80+ staff |
| Headquarters | West Jakarta, DKI Jakarta, Indonesia |
| Leadership | Ryan Kristomuljono (Co-founder); Lidwina Damayanti (Co-founder) |
| Languages | Indonesian, English |
| Pricing | No public prices. $25-$49/hr and a $5,000+ minimum project. |
| Tools & partnerships | Google Premier Partner; Yandex partner; HubSpot; W3; own free tools (AI Visibility Audit, SEO Checker, Google Maps Audit) |
Dental Marketing Services
- Google Search Ads campaigns by branch
- local SEO
- Google Maps audit
- SEO audits
- keyword research and content marketing
- technical SEO and site architecture
- link building
- AI search visibility
- website design and WordPress maintenance
- landing pages for ads
- Meta, Instagram and TikTok ads
- social media management
- graphic design
Practice Types They Work With
- General and family dentistry
- multi-branch clinics
- aesthetic clinics
Dental Clients & Results
- Griya Denta: website optimisation and Google Search Ads produced thousands of leads across two branches (about 5 months)
- Jakarta Aesthetic Clinic: organic traffic +51.76%, 58% of value keywords on page one, site health 79 to 85
Dental Practices They Have Worked With
- Griya Denta (Buaran and Jatibening branches)
Why Dentists Choose ToffeeDev
- Site speed and technical fixes
- SEO advice sold on its own
- 14 years in business
- Rates of $50 to $99 an hour
- 143 reviews averaging 4.6
Key Strengths
- Suggests alternative website solutions when practice sites hold back SEO
- Optimises practice sites for voice search and mobile visitors
- Benchmarks competitors during keyword research for treatment searches
- HubSpot Solutions Partner offering inbound marketing and paid ads to attract new patients
Awards & Recognition
- Clutch Top SEO Company Indonesia 2025
- Clutch Top SEM Company Indonesia 2025
- Online Design Awards nominee (Adventure Indonesia)
How the DSA Score Breaks Down
Points earned: 35.5 of 100 (profile 38 × 0.8 + client feedback 5.1). DSA Score: 87/100
What Clients Say About ToffeeDev
- 5 on its website
Clients Most Often Praise
- Value for money 3
- Communication & responsiveness 2
- Clear reporting & honesty 1
- Understanding of dentistry 1
In ShortClients praise a professional, responsive team and solid SEO work.
Very satisfied working with ToffeeDev; says the team is professional and quick to respond.
See it on toffeedev.comPamuji says ToffeeDev did SEO optimisation very well and offered alternative solutions for their website.
See it on toffeedev.comBryan Wicaksono credits ToffeeDev with changing how he thinks about building his business and online presence.
See it on toffeedev.comShow 2 more client reviews
- This client reports a great experience, describing the team as professional and responsive. Agency website
- Brief thanks, saying the agency has comprehensive programs to help local businesses grow. Agency website
Where ToffeeDev Is Listed
Questions Dentists Ask About ToffeeDev
Has ToffeeDev worked with a dental clinic?
Yes. They ran Google Search Ads and website optimisation for Griya Denta, a family dental clinic with branches in Jakarta and Bekasi. The work produced thousands of leads over about five months.
Can they handle more than one clinic location?
Their Griya Denta campaign covered the Buaran and Jatibening branches. They shifted more budget to the branch that needed patients.
Do they have healthcare SEO results?
Yes. For Jakarta Aesthetic Clinic they got organic traffic up 51.76 percent and 58 percent of value keywords on page one. The site health score also rose from 79 to 85.
What does ToffeeDev charge?
Prices are not published. Hourly rates are $25 to $49 and the minimum project is $5,000.
Are they a certified Google agency?
Yes. They are a Google Premier Partner and hold Clutch badges for top SEO and SEM company in Indonesia for 2025.
Reviews of ToffeeDev
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