Auckland Google Partner agency running ads, local SEO and booking tracking for dentists
About TooGood
TooGood is an independent, New Zealand owned performance marketing agency based in Auckland. It has a dedicated page for dentists alongside a broader healthcare page, and it works with single practices as well as multi-site dental groups across the country. The business is in Parnell with a two-person team and was founded in 2023 (some listings say 2024).
Zac Taewa started the business after roughly three years at one of New Zealand's largest digital agencies, where he managed big Google Ads accounts without ever talking to clients. A small pet food store owner asking whether her ad spend was worth it pushed him to set up a firm with no account managers, where clients speak directly to the specialist doing the work. Emily Griffiths, the other co-founder, manages paid media. The agency is a Google Partner.
For dentists, the work leans on paid search and local visibility. Dental work covers Google Search campaigns for high-intent treatment queries, local SEO and Google Business Profile work, AI SEO and GEO, SEO content and audits, Meta and Instagram campaigns aimed at cosmetic, implant and orthodontic enquiries, and dental website and landing page design. Calls, forms and bookings are tracked back to their source, with booking-system integration where possible, so the main yardstick becomes cost per booked appointment and cost per new patient. Projects move through discovery (including agreeing what a new patient and a high-value case are worth), an audit-based strategy, ongoing testing, and monthly reporting with live dashboards.
The agency publishes indicative New Zealand Google Ads figures split by treatment. General and family dentistry runs about NZ$2.60 per click and NZ$28 per lead, implants roughly NZ$4.50 per click and NZ$95 per lead, and emergency dentistry has an 11% conversion rate. These numbers blend global benchmarks with its own client data. It expects ads to produce bookings within one to two weeks and local SEO gains to take three to six months.
Public proof is thin. No dental practices are named and there is no dental case study, and the homepage testimonials come from ecommerce and retail clients. On Sortlist, reviewers from TheMarket and Kia Puawai give five stars, citing Google Ads revenue growth over two years, honesty, and a consultant who traced account problems to their cause and explained them.
On terms, most ongoing work starts at NZ$2,000 per month, with fees from NZ$840 per month for smaller budgets. There are no fixed-term contracts, clients keep ownership of their ad accounts, keyword lists and copy, and a Google Ads audit is free. Suggested monthly ad spend is NZ$1,500 to 4,000 for single-site practices and NZ$6,000 to 15,000 or more for multi-site and implant-focused groups.
TooGood's Dental SEO Page
TooGood at a Glance
| Founded | 2023 |
|---|---|
| Team size | 2 (some listings say under 49) |
| Headquarters | Auckland, Auckland, New Zealand |
| Leadership | Zac Taewa (Co-Founder, Head of Performance and Measurement); Emily Griffiths (Co-Founder, Paid Media Manager) |
| Languages | English |
| Pricing | Most ongoing work from NZ$2,000 per month; agency fees from NZ$840 per month for smaller budgets; smaller one-off projects accepted. Suggested dental ad spend NZ$1,500-4,000 per month for single-site practices and NZ$6,000-15,000+ for multi-site or implant-focused groups (paid to ad platforms). Minimum budget $1,000-$10,000. |
| Contracts & reporting | No fixed-term or long-term contracts; clients own all work including ad accounts, keyword lists and copy; onboarding questionnaire and discovery session; monthly reports, regular meetings and live dashboards; free Google Ads audit. |
| Tools & partnerships | Google Partner; Google Ads; Google Analytics 4; Google Tag Manager; Meta; Instagram; Klaviyo; Shopify; WordPress; Location Ad Spend Audit tool (own) |
Dental Marketing Services
- Google Search ads for dental treatments
- local SEO and Google Business Profile optimisation
- AI SEO and GEO
- SEO content and SEO audits
- Meta and Instagram ads for cosmetic, implant and orthodontic enquiries
- dental website, landing page design and copywriting
- GA4 and Tag Manager setup
- call, form and booking tracking with booking-system integration where possible
- live dashboards and monthly reporting
- free Google Ads audit
Practice Types They Work With
- general and family dentistry
- cosmetic dentistry
- implants
- orthodontics
- emergency dentistry
- multi-site dental groups
Why Dentists Choose TooGood
- Publishes dental Google Ads benchmarks for New Zealand
- Average dental cost per click of NZ$3.10 (agency data)
- Focus on new patients, not vanity metrics
- Benchmarks by treatment type
- Serves practices nationwide from Auckland
Key Strengths
- Gives practices honest communication and timely delivery, clients say
- Digs into the root causes when a practice's ad account underperforms and explains fixes clearly
- Measures dental marketing success on new patients rather than vanity metrics
- Benchmarks dental Google Ads costs by treatment type to guide practice budgets
How the DSA Score Breaks Down
Points earned: 47 of 100 (profile 42 × 0.8 + client feedback 13.4). DSA Score: 89/100
What Clients Say About TooGood
- 2 on review sites
Clients Most Often Praise
- Clear reporting & honesty 2
- More new patient bookings 1
- Higher Google Maps & local rankings 1
- Communication & responsiveness 1
In ShortBoth praise Google Ads performance and responsiveness.
Delilah reports over 100% revenue growth from Google Ads two years running and higher traffic; praises honesty and timely delivery.
See it on sortlist.comAmelia Melbourne-Hayward found Zac helpful and responsive on their Google Ads account, digging into root causes and explaining clearly.
See it on sortlist.comWhere TooGood Is Listed
Questions Dentists Ask About TooGood
How quickly can TooGood bring in new dental patients?
Google Ads usually produces bookings within one to two weeks, with emergency and general dentistry converting fastest. Cosmetic and implant enquiries take longer, and meaningful local SEO gains are expected after three to six months.
What does TooGood charge a dental practice?
Most ongoing work starts at NZ$2,000 per month, and fees can start at NZ$840 per month for smaller budgets. Ad spend is paid separately, and the suggested amount for a single-site practice is NZ$1,500 to 4,000 a month.
Do I have to sign a long contract?
No. TooGood has no fixed-term contracts, charges only for work done, and leaves clients owning their ad accounts, keyword lists and website copy.
How will I know whether the marketing is working?
The agency tracks calls, form fills and bookings back to the campaign that produced them, linking to booking systems where possible. Reporting focuses on cost per booked appointment, cost per new patient and cost per high-value case, delivered monthly and through live dashboards.
Can TooGood show results from other dental practices?
Its dental page publishes treatment-level Google Ads benchmarks drawn partly from client data, but it names no dental clients and has no dental case study. Its two Sortlist reviews come from non-dental businesses.
Reviews of TooGood
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