Topdog SEO Reviews & Agency Profile

About Topdog SEO

Topdog is a Stockholm SEO agency at Bergsmarksvägen 8, operated by the company Malte Media AB, which was registered in 2015. Christian Rudolf, the CEO and founder, has run the agency since 2014. He left finance in 2000 to start an e-commerce business and has more than 20 years in digital marketing, including search work for Swedish brands such as PostNord, Anticimex and Tradera. The team is about six specialists split between Sweden and Ukraine, led on delivery by head of SEO Eugene Melnykov. Clients deal directly with the specialist on their account rather than a project manager.

Their services cover technical SEO, on-page and off-page work, local and international SEO, site migrations, SEO copywriting, UX and SEO, and AI search optimisation under the labels GEO, AEO and programmatic SEO. AI answers are treated as part of standard planning rather than a separate product. Working languages are Swedish, English, Spanish and Ukrainian.

Their local SEO work is directly relevant to clinics. They treat Google Business Profile as the centre of local work and fix typical faults: inconsistent details, duplicate profiles, weak category choices, few local photos and suspended or unverified listings. They align name, address and phone across Google, Bing Places, Apple Maps, Hitta.se, Eniro and sector directories, and build local landing pages with original copy, real photos and local reviews. For multi-site businesses they use an automated pipeline that writes distinct content for each location. Projects run in two-week cycles, with the client usually implementing changes, and clear results typically take one to four months. Dentists are mentioned only as an example of a local business; there is no dental page.

Their strongest healthcare evidence is Fass.se, Sweden's medicines information site. In December 2025 they handled its migration from about 15 million URLs to around 150,000 without losing search visibility, and the project made them a finalist at the European Search Awards 2026 in the Health and Not-for-Profit categories for small agencies. They were also an EcomExpo Awards 2026 finalist for Best SEO.

On Clutch they hold 5.0 from 11 reviews. Kustvillan moved from beyond position 200 to second place, Lindskrog Parkering gained about 30% more traffic, Holistic Sweden grew organic traffic by 20% and Nine and Co kept its top ranking through a CMS move. Reviewers describe them as timely, communicative and technically strong, with no recurring complaints.

They prefer fixed-price projects to retainers. Rates are SEK 1,200 to 1,800 per hour, typical projects cost SEK 50,000 to 300,000, local SEO projects SEK 75,000 to 300,000, and a test project SEK 30,000 to 50,000 over one to two months. The minimum project is $10,000, which suits multi-location groups or larger clinics more than a single practice.