TopPraktijk Reviews & Agency Profile

Amersfoort practice-marketing agency serving about 130 Dutch dental and orthodontic practices

Amersfoort, Utrecht, Netherlands DSA Score: 87/100

About TopPraktijk

TopPraktijk is a marketing agency for healthcare practices, with its office at De Brand in Amersfoort, in the province of Utrecht. It trades as TopPraktijk B.V. and is registered with the Dutch Chamber of Commerce. Founder and owner Karim Ahabri started out in 2016 as a sole trader running Google campaigns, mostly for dental practices. Dentists then referred colleagues, and clients began asking for websites and other services. The agency itself began in 2019 as the first Dutch agency working only on dental marketing. In March 2025 it had a team of seven and about 130 client practices, ranging from solo dentists to a chain of 70.

The service covers both online and physical marketing. Online work includes custom practice websites, SEO, Google Ads, Facebook and Instagram marketing, email and review monitoring. Offline work covers logos and house style, print, practice signage, window lettering, photography and video. The agency also manages social media, advises on patient communication and trains practice teams. Its team includes specialists in practice marketing and Google Ads, SEO, social media and design, and full-stack development and hosting.

Work follows five steps: an intake meeting, market research, a tailored plan, launch, and ongoing analysis. Google Ads brings visibility quickly, while SEO takes longer to build lasting rankings, so it often combines the two. Reports focus on enquiries, calls, registrations and new patients rather than traffic alone, and results are reviewed with the practice in person.

A large share of its work is with dentists who are starting or taking over a practice. With banks, it runs seminars for dentists planning to open a practice, and it advises on location based on competition and local demand. After a takeover, it checks the practice's reputation and visibility and recommends either building on the existing name or rebranding. A new practice in Waalwijk grew from zero to 2,200 registered patients in under a year. A rebrand after a takeover in Lelystad brought enough new patients to open an extra treatment room. Boelens in Utrecht moved from two rooms to six with help filling the new schedules.

Its portfolio includes dozens of Dutch dental, orthodontic and oral surgery clients. These include IJssel Dental in Zwolle, Tromp Tandartsen in Groningen, Atlas Dental Care in Eindhoven, Deko Dental in Zoetermeer, The Smile Gallery, Orthodontisten Uithoorn and MKA Kliniek Eindhoven. The agency has 5.0 stars from 53 Google reviews and an average client score of 9.6. Reviewers often say new patients have kept coming in and praise clear communication and honest advice.

The agency is a Google Partner, holds Meta certification and a KNMT partner badge, and is a recognised training company. It has no fixed packages and no published prices. Each plan is quoted in advance after a free introductory meeting, held at the practice, at the Amersfoort office or online.

TopPraktijk's Dental SEO Page

Screenshot of TopPraktijk's dental seo page
Screenshot of toppraktijk.nl/marketing-voor-tandartsen/

TopPraktijk at a Glance

Founded2016 (as sole trader; agency formed 2019)
Team size7 employees (2025)
HeadquartersAmersfoort, Utrecht, Netherlands
LeadershipKarim Ahabri (Founder and Owner, practice marketing and Google Ads)
LanguagesDutch
PricingNo fixed packages or published prices; tailored quote given in advance after a free, no-obligation intro meeting
Contracts & reportingFive-step process (intake, research, plan, launch, ongoing optimisation); reporting on enquiries, calls, registrations and new patients; periodic in-person reviews at the practice; meetings in person, online or by phone
Tools & partnershipsGoogle Partner; Meta Certified Digital Marketing Associate; KNMT partner badge; Erkend leerbedrijf; Google Ads; Zoom

Dental Marketing Services

  • Dental practice websites
  • dental SEO
  • Google Ads
  • local Google visibility
  • Facebook and Instagram marketing
  • email marketing
  • logo and house style
  • practice signage and window lettering
  • print
  • photography and video
  • social media management
  • review monitoring
  • practice start-up and takeover advice
  • rebranding
  • team training

Practice Types They Work With

  • General dentistry
  • orthodontics
  • oral surgery
  • implants
  • periodontics
  • dental hygiene
  • DSOs/multi-location

Dental Clients & Results

  • New practice in Waalwijk: 0 to 2,200 registered patients (under 1 year)
  • Practice in Lelystad: steady new-patient flow after takeover rebrand, enabling an extra treatment room
  • Boelens (Utrecht): helped fill schedules after move from 2 to 6 treatment rooms

Dental Practices They Have Worked With

  • IJssel Dental (Zwolle)
  • Tromp Tandartsen (Groningen)
  • Atlas Dental Care (Eindhoven)
  • Deko Dental (Zoetermeer)
  • The Smile Gallery
  • Tandartspraktijk René
  • Orthodontisten Uithoorn
  • De Amsterdamse Tandarts
  • Boelens Tandartsen (Utrecht)
  • THC Waalwijk
  • MKA Kliniek Eindhoven
  • Almere Dental
  • Tandzorg Twente
  • Kids4Surgery

Why Dentists Choose TopPraktijk

  • Rated 9.6 on average by their own practice clients
  • Start-up package for dentists opening a new practice
  • Handles logos, signage and window lettering as well as the website
  • WhatsApp support from 9:00 and Zoom calls after office hours
  • In their current form since 2019
Key Strengths
  • Packages branding and a website for dentists opening a new practice
  • Handles practice logos, signage and window lettering alongside the website
  • Gives practices WhatsApp support and evening video calls outside clinic hours
  • Runs Google Ads and SEO to raise a dental practice's local profile

How the DSA Score Breaks Down

Client reviews4/20
Experience10/20
Client portfolio14/20
Published results12/20
Transparency6/20
Client feedback0/20

Points earned: 36.8 of 100 (profile 46 × 0.8 + client feedback 0). DSA Score: 87/100

Where TopPraktijk Is Listed

Questions Dentists Ask About TopPraktijk

Does TopPraktijk focus on dentists?

Yes. Dental practices were its first clients and remain its main market. It has about 130 client practices, from solo dentists to a 70-practice chain.

Can TopPraktijk help me open or take over a practice?

Yes. It runs seminars with banks for dentists starting a practice and advises on location. After a takeover, it reviews the practice's reputation and visibility and recommends a rebrand if needed.

What does it cost?

There are no fixed packages or published prices. Each plan is quoted in advance after a free introductory meeting, and there are no hidden costs.

How are results reported?

It reports on enquiries, calls, registrations and new patients rather than reach alone. It reviews results with the practice in person at regular intervals.

What do clients say about the agency?

Its Google rating is 5.0 from 53 reviews, and its average client score is 9.6. Reviewers often mention a steady flow of new patients and clear communication.

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