Bogotá boutique agency combining SEO, automation, web development and branding
About Tuatara Boutique Marketing Agency
Tuatara, legally Tuatara Colombia SAS, is a boutique digital agency in Bogotá. The company was formed on 27 February 2015, with headquarters at Calle 138 #57-38. It also has an office in Miami. Fabrizio González Maroso is partner and CEO. In 2018 the leadership also included co-founder and creative director Juan Carrillo and partner and art director Jhonatan Luque. The agency takes its name from a New Zealand reptile and calls its guiding principle 'mutualism': long-term, transparent relationships that benefit both sides. The team has 10 to 49 staff working in Spanish and English.
The agency mixes marketing with technology. Its digital marketing team handles SEO, social media, paid search and programmatic ads, and automation flows across WhatsApp, Instagram, Messenger and email. Results are shown on real-time dashboards built with Porter Metrics. Other teams cover branding, UX and UI design, animation, websites, custom software, progressive web apps and digital transformation assessments. They are ISO 9001 certified and hold Google Partner, RD Station partner, HubSpot and Certified Scrum credentials.
Their own SEO case study shows how they work. They group keywords by intent (informational, commercial and local) and run technical audits that fix duplicate meta descriptions, outdated sitemap URLs and structured data errors. They also bring mobile load times under three seconds, add schema markup and write blog posts aimed at featured snippets. Their tools include Semrush, Ubersuggest and PageSpeed Insights. On their own site, organic traffic grew 120% and the PageSpeed score reached 97. For a sports events client, traffic rose 616% during race month, technical errors fell 95%, site health rose from 55% to 85% and page speed went from 26 to 79.
They have no named dental or healthcare clients, although medical makes up 15% of their industry mix. Their clients include DataCrédito Experian, Cinemark, Enel X, Hikvision, Renault Alianza Motor, Colegio Maria Montessori and toc toc, and half are enterprise accounts. Colombian dental groups, or clinics serving Spanish-speaking patients, that want web development, SEO and automated patient follow-up from one team could fit their model.
On Clutch they average 4.9 from 29 reviews. Reviewers praise communication, punctuality, creativity and organisation. Experian cut content production from weeks to days and lowered its cost per acquisition. Criticisms include price (one SEO client scored cost 2.5 out of 5), a wish for more real-time dashboards, slow small revisions and a need for more proactive suggestions. The minimum project is $1,000 and rates run $25 to $49 an hour, and most past projects were under $10,000.
Tuatara Boutique Marketing Agency's Website
Tuatara Boutique Marketing Agency at a Glance
| Founded | 2015 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Bogotá, Bogotá D.C., Colombia |
| Other offices | Miami, Florida, USA |
| Leadership | Fabrizio González Maroso (Partner and CEO); Juan Carrillo (Co-founder and Creative Director, as of 2018); Jhonatan Luque (Partner and Art Director, as of 2018) |
| Languages | Spanish; English |
| Pricing | Minimum project $1,000+, $25-$49 per hour; most past projects under $10,000; typical range $2,000-$200,000. Quotes are custom. |
| Contracts & reporting | Custom quote based on scope; real-time KPI dashboards built with Porter Metrics. |
| Tools & partnerships | Google Partner; RD Station Partner; HubSpot; Porter Metrics; Semrush; Ubersuggest; Google PageSpeed Insights; ISO 9001; Certified Scrum |
Dental Marketing Services
- SEO (keyword research, technical audits, schema, page speed, content)
- social media management
- paid search and programmatic ads
- marketing automation (WhatsApp, Instagram, email)
- KPI dashboards
- website design and development
- branding
- UX/UI design
Dental Clients & Results
- Sports events organiser: traffic up 616% during race month, technical errors down 95%, site health 55% to 85%, page speed 26 to 79
- Tuatara own site: organic traffic up 120% and PageSpeed 97 (2024)
- DataCrédito Experian: content cycle cut from weeks to days and lower CPA
Why Dentists Choose Tuatara Boutique Marketing Agency
- A sports events client's web traffic grew 616%
- School client Colegio Maria Montessori
- 29 Clutch reviews averaging 4.9
- Rates of $25 to $49 an hour
Key Strengths
- Joins social, ads, SEO and email automation into one patient-lead plan
- Merges and redesigns several practice websites into one easier-to-navigate site
- Speeds up content production so practice posts go out in days, not weeks
How the DSA Score Breaks Down
Points earned: 54.2 of 100 (profile 49 × 0.8 + client feedback 15). DSA Score: 91/100
What Clients Say About Tuatara Boutique Marketing Agency
- 5 on review sites
- 2 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Dental website design 3
- More new patient bookings 1
In ShortClients consistently praise the blend of creativity with business strategy, on-time delivery and growth in qualified/organic leads.
Full digital strategy (social, ads, SEO, email automation) improved lead generation.
See it on clutch.coMulti-channel strategy, UX/UI and SME lead tracking improved brand consistency.
See it on clutch.coRedesigned and merged two school websites with SEO; navigation and SEO improved.
See it on clutch.coShow 4 more client reviews
- Laura Cuevas, Marketing Manager, toc toc: Website, SEO and email marketing for a cleaning company increased organic leads. Clutch, Aug 12, 2022
- Marcelino Arango Londono, Director, Axioma B2B Marketing: Social media, design and inbound marketing delivered on time. Clutch, Jan 29, 2026
- Camilo Espitia Rey, Gerente de BI y Operaciones, DataCrédito Experian: Work cut the content creation cycle from weeks to days. Agency website
- Lily Hagen, COO, Plaza: The agency's work exceeded expectations. Agency website
Where Tuatara Boutique Marketing Agency Is Listed
Questions Dentists Ask About Tuatara Boutique Marketing Agency
Has Tuatara worked with dental clinics?
They have no named dental or healthcare clients. Medical makes up 15% of their industry focus, but without named examples.
What does their SEO work involve?
Intent-based keyword research, technical audits, schema markup, page speed work and content written to win featured snippets. They use Semrush, Ubersuggest and PageSpeed Insights.
Can they handle websites and automation as well as SEO?
Yes. They build websites and custom software and run automation flows on WhatsApp, Instagram and email. Results are reported on Porter Metrics dashboards.
How much do they charge?
The minimum project is $1,000, with rates of $25 to $49 an hour. Most past projects were under $10,000.
What do clients say?
They average 4.9 from 29 Clutch reviews, with praise for communication, creativity and timeliness. A few clients mentioned price, a need for real-time dashboards and slow small revisions.
Reviews of Tuatara Boutique Marketing Agency
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