South African lead-generation agency offering HPCSA-aware SEO and Google Ads for dental practices
About Unified Marketing
Unified Marketing is a lead-generation focused South African digital agency. Its main markets are Cape Town and Johannesburg, and it also serves Durban, Pretoria, Port Elizabeth and Bloemfontein. No founders, staff, street address or founding year are published, and the team works remotely. Contact is by phone, email and WhatsApp. The agency is a generalist: alongside dentists and medical practices it markets attorneys, estate agents, solar installers, gyms, hotels and online shops.
For healthcare, a dedicated page covers dentists, GPs, specialists, physiotherapists, optometrists, mental health and aesthetic medicine. SEO is planned around suburb and speciality searches, using examples such as a dentist in Claremont or a GP in Sandton. Google Business Profile work includes listing specialities, accepted medical aids, hours and photos to compete in the local map pack. Practice websites carry practitioner profiles, medical aid details and appointment request forms. Google Ads campaigns use catchment-area targeting, negative keyword filtering and call tracking on every ad, while after-hours enquiries are captured through WhatsApp and online forms.
Regulatory compliance is central to their healthcare pitch. All content, ads and claims are written within the HPCSA's Booklet 9 advertising rules: no unsubstantiated or guaranteed-outcome claims, careful handling of testimonials and prices, and speciality advertising only where the practitioner holds the matching registration. Reputation work relies on non-solicited prompts that invite voluntary patient reviews on Google and Hellopeter. Their Google Ads guide for doctors gives benchmark clicks of roughly R15 to R120 and suggests minimum monthly ad budgets of R3,000 for general dentistry and R5,000 for cosmetic dentistry.
Prices are published as starting points. SEO for medical practices starts at R5,000 a month, Google Ads management at R3,500 a month plus ad spend, and full-service packages combining SEO, ads and social media at R10,000 a month. There are no long-term or lock-in contracts. Monthly lead-to-chair reports compare enquiries generated with appointments booked, and they set expectations of three to six months for SEO and leads from Google Ads within the first week. A free practice marketing audit and a free 30-minute strategy session are offered.
Proof is limited. The agency has helped more than 150 South African businesses and generated over R8 million in client revenue, with a 92 percent client retention rate and a five-star Google rating, but no healthcare case study is published yet and no dental practice is named. The offer suits independent South African dental and medical practices that want compliant local search and paid ads on a month-to-month basis.
Unified Marketing's Website
Unified Marketing at a Glance
| Headquarters | Cape Town, Western Cape, South Africa |
|---|---|
| Languages | English |
| Pricing | SEO for medical practices from R5,000 per month; Google Ads management from R3,500 per month plus ad spend; social media from R4,000 per month; full-service SEO, Ads and social packages from R10,000 per month; custom quotes available. |
| Contracts & reporting | No long-term or lock-in contracts; monthly reports covering work done, rankings and leads; lead-to-chair reporting of enquiries versus booked appointments; free audit and free 30-minute strategy session; SEO results expected in 3 to 6 months. |
| Tools & partnerships | Google Ads; Meta Ads; Google Business Profile; WordPress; Shopify; WhatsApp; call tracking |
Dental Marketing Services
- SEO for dental and medical practices by suburb and speciality
- Google Business Profile optimisation (specialities, medical aids, hours, photos)
- Google Ads with catchment targeting and call tracking
- practice website design with practitioner profiles and appointment forms
- ethical review generation on Google and Hellopeter
- after-hours enquiry capture via WhatsApp and forms
- HPCSA Booklet 9 compliant content
- lead-to-chair reporting
- free practice marketing audit
Practice Types They Work With
- General dentistry
- cosmetic dentistry
- specialist dentistry
Why Dentists Choose Unified Marketing
- Content follows the health council's advertising rules
- SEO by suburb and speciality
- Free practice marketing audit
- Google Ads for doctors and dentists
- Reputation management
Key Strengths
- Writes dental content that follows health council advertising rules
- Plans practice SEO by suburb and by speciality
- Runs Google Ads for doctors and dentists to win new patients
How the DSA Score Breaks Down
Points earned: 20.8 of 100 (profile 26 × 0.8 + client feedback 0). DSA Score: 84/100
Where Unified Marketing Is Listed
Questions Dentists Ask About Unified Marketing
Does Unified Marketing understand HPCSA advertising rules?
Yes. Content, ads and claims are produced within HPCSA Booklet 9. They avoid guaranteed-outcome claims, handle testimonials carefully and only use voluntary, non-solicited patient reviews.
What does SEO cost for a dental practice?
SEO for medical practices starts at R5,000 per month. Google Ads management starts at R3,500 per month plus ad spend, and combined packages start at R10,000 per month.
Will I be locked into a contract?
No. The agency does not use long-term or lock-in contracts. Clients receive monthly reports on work done, rankings and leads.
How much should a dental practice spend on Google Ads?
Their Google Ads guide for doctors suggests a minimum monthly ad budget of about R3,000 for general dentistry and R5,000 for cosmetic dentistry. It cites typical clicks of roughly R15 to R120 depending on speciality.
Do they only work with medical and dental practices?
No. They serve many industries, including attorneys, estate agents, solar companies and ecommerce, with dentists and medical practices as one of their listed verticals.
Can they show results for other dental practices?
Not publicly. A client case study will be added once approved, and no dental practices are named, so ask for references during the free audit.
Reviews of Unified Marketing
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