Founder-led Milan content-first agency with in-house SEO, local SEO and video
About Very Content
Very Content is a content-first digital marketing agency at Via Altaguardia 11, near Porta Romana in Milan. Matteo Feruglio and Annalisa Lagrasta founded it in 2018 after meeting at a large Milan digital company. The in-house team has about ten people and the agency does not subcontract, so clients deal with the founders and staff directly. It has more than 200 clients and serves sectors including health and wellness.
Feruglio is CEO and creative director. He has worked in digital since 1999 and built products for Pagine Gialle, Italia Online and Primi sui Motori. Lagrasta holds a master's in digital strategy from the Il Sole 24 Ore business school and leads SEO content and the editorial side. The wider team includes an art director, a developer, a Google Ads specialist, a filmmaker and a project manager.
Their SEO programme moves from a technical audit in weeks one and two, through keyword research and strategy, to content production in months one to three, then ongoing on-site fixes, link building and digital PR, and GEO work so content is cited by ChatGPT, Perplexity and Gemini. A monthly report covers rankings, organic traffic, conversions and next steps, using SEOZoom, Search Console and GA4. The local SEO service has six steps: audit, local keyword research, Google Business Profile optimisation, citation building and NAP clean-up, geo-targeted on-page work with LocalBusiness schema, and monthly monitoring of Maps visibility, calls and direction requests. Profile gains often show in four to eight weeks and stable local pack positions in three to six months.
For medical clients, they recommend Physician and MedicalClinic schema, a page for each treatment with recovery times and FAQs, doctor-signed content for E-E-A-T, fast pages for health queries, and consistent listings in medical directories. Their example search is dentist near me. In-house filming and photography, social media, Google and Meta ads and website builds can be added, which suits a Milan practice wanting one team for search and visual content.
Published SEO results are not from dentistry. InstaHome, a Milan rental agency, went from 547 to 1,809 monthly Google clicks in 15 months. Studio Riitano, a Monza labour consultancy, gained about 480,000 clicks in 16 months and holds 557 keywords in the top three. Other named clients include Tiffany and Co., Springer, SWM Motorcycles and Mandelli Milano. The agency has a 5.0 rating from 27 Google reviews, with comments on responsiveness and attention to detail. Prices and contract terms are not published; a short form leads to a tailored proposal, promised within four working hours, and single services such as an audit or local SEO can be bought separately.
Very Content's Website
Very Content at a Glance
| Founded | 2018 |
|---|---|
| Team size | About 10 employees |
| Headquarters | Milan, Lombardy, Italy |
| Leadership | Matteo Feruglio (CEO, Co-founder and Creative Director); Annalisa Lagrasta (Co-founder, Account Executive and Content Lead) |
| Languages | Italian |
| Pricing | Not published; tailored proposal after a 7-question form; individual services sold separately. |
| Contracts & reporting | Monthly reporting on rankings, traffic and conversions; proposal within 4 working hours; contract length not published. |
| Tools & partnerships | SEOZoom; Google Search Console; Google Analytics 4; Google Ads Measurement certification; Google Analytics certification; Meta Certified Digital Marketing Associate; TikTok live streaming partner |
Dental Marketing Services
- SEO audits
- local SEO and Google Business Profile optimisation
- citation building and NAP clean-up
- LocalBusiness and medical schema markup
- treatment-page and blog content
- link building and digital PR
- GEO for AI search
- Google Ads and Meta Ads
- website design
- video and photo production
- social media management
Dental Clients & Results
- InstaHome: Google clicks up 231%, from 547 to 1,809 per month (15 months)
- Studio Riitano: about 480,000 Google clicks, 1,836 first-page keywords, 557 in top three (16 months)
- WAY Experience: Google clicks up 134% vs September 2025 (to September 2026)
Why Dentists Choose Very Content
- Co-founder Matteo Feruglio previously worked for Pagine Gialle and Italia Online
- Lists clinics and medical practices among its target sectors
- Publishes an average +180% organic traffic gain in year one
- Named clients include Tiffany & Co. and Springer
- Offers in-house filmmaking alongside SEO and content
Key Strengths
- Builds city, neighbourhood and zone landing pages for patients searching nearby
- Adds LocalBusiness schema and geographic markup to practice websites
- Cleans up practice NAP listings and adds them to local and sector directories
- Monthly local report tracks a practice's Maps visibility, calls and direction requests
How the DSA Score Breaks Down
Points earned: 28.8 of 100 (profile 36 × 0.8 + client feedback 0). DSA Score: 86/100
Where Very Content Is Listed
Questions Dentists Ask About Very Content
Has Very Content worked with dental practices?
No dental clients are named. Their sectors include health and wellness, and they publish an SEO guide for doctors that uses dentist searches as examples.
What does their local SEO include?
Audit, local keyword research, Google Business Profile optimisation, citation and NAP clean-up, LocalBusiness schema and monthly reports on Maps visibility, calls and direction requests.
How soon can a practice expect local results?
Google Business Profile improvements typically show in 4 to 8 weeks, with stable local pack positions and more calls in 3 to 6 months.
Who will work on my account?
An in-house team of about ten with no subcontractors. Founders Matteo Feruglio and Annalisa Lagrasta oversee each project.
Can they produce video for my practice?
Yes. They have an in-house filmmaker and offer photo shoots, video and social content alongside SEO.
How is pricing set?
Prices are not published. After a short form they send a tailored proposal, and services such as an audit or local SEO can be bought on their own.
Reviews of Very Content
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