Full-service Helsinki media agency, now Virta UM within IPG Mediabrands Finland
About Virta Helsinki
Virta Helsinki, now trading as Virta UM, is a full-service media agency at Peramiehenkatu 12 E in Helsinki. It started in 2008 as an independent agency built around joining digital content and channel planning. In April 2017 it was acquired by IPG Mediabrands, and the site copyright now sits with IPG Mediabrands Finland Oy. Its business ID is 2181020-5. The team has 10 to 49 staff.
Within the Finnish group, Virta UM sits alongside the media agency Initiative, the insight agency Kuulas, the ad tech and data unit Kinesso, the creative unit Marvelous and the performance marketing agency Reprise. That gives clients access to wider group resources, including global media buying through IPG Mediabrands. The agency has been the fastest-growing media agency in Finland since launch.
The current leadership is Mika Hayrinen as CEO, Minna Toivola as COO and Petri Soratie as business director. Their services cover classic media agency work from strategy to execution, content and channel planning, support for product development and marketing coordination. They also offer media planning and buying, content marketing, SEO, marketing strategy and social media marketing, though SEO is not described in detail as a separate service.
Recognition is strong within the Finnish industry. Virta UM was named Media Agency of the Year at the Kaiku Gala in March 2024 and was Agency of the Year 2023 in the media agency category for agencies with media gross margin above 2 million euros. Clients include Burger King, Olvi, Lidl, Taco Bell, Skanska, Hedin, Verman and UNICEF. A published example is an Olvi Vichy Christmas campaign, after which brand-level sales grew 6 percent from December 2023 to December 2024. Client marketing directors describe Virta as a strategic partner that plans across traditional media boundaries.
The agency also publishes consumer research, such as a 2024 study on how Finns buy wine. This points to an insight-led way of working suited to national brands with sizeable media budgets.
For dental practices, the fit is narrow. No healthcare or dental clients are shown, and no local SEO, Google Business Profile or patient booking work is described. The agency publishes no prices; rates run $30-70 per hour. Virta UM would be most relevant to a large dental chain or oral care brand planning national campaigns across TV, digital and social media, rather than a single clinic seeking local search visibility.
Virta Helsinki's Website
Virta Helsinki at a Glance
| Founded | 2008 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Helsinki, Uusimaa, Finland |
| Leadership | Mika Hayrinen (CEO); Minna Toivola (COO); Petri Soratie (Business Director) |
| Languages | Finnish; English |
| Pricing | Not published; $30-70/hr |
| Tools & partnerships | IPG Mediabrands network (Initiative, Kuulas, Kinesso, Marvelous, Reprise) |
Dental Marketing Services
- Media strategy
- media planning and buying
- content and channel planning
- content marketing
- social media marketing
- consumer insight research
Dental Clients & Results
- Olvi Vichy: brand-level sales up 6% after Christmas campaign (December 2023 to December 2024)
Why Dentists Choose Virta Helsinki
- Content marketing at its core
- Media planning and buying
- Five services in equal shares
- Low entry project
- Between 10 and 49 staff
Key Strengths
- Plans paid media placements to promote a practice to local patients
- Produces content that explains treatments in plain language for patients
- Sets a marketing strategy linking a practice's SEO, social and paid channels
Awards & Recognition
- Media Agency of the Year, Kaiku Gala 2024
- Agency of the Year 2023, media agency category (media gross margin over 2 MEUR)
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Where Virta Helsinki Is Listed
Questions Dentists Ask About Virta Helsinki
Is Virta Helsinki still independent?
No. It was acquired by IPG Mediabrands in 2017 and now operates as Virta UM within IPG Mediabrands Finland.
Does Virta offer SEO for local clinics?
SEO is among their services, but their work focuses on media strategy, planning and buying. No local SEO or Google Business Profile work is described.
What kind of clients do they work with?
Their clients are national and international brands such as Burger King, Olvi, Lidl and Skanska. No healthcare or dental clients are shown.
Has the agency won any awards?
Yes. Virta UM was named Media Agency of the Year at the Kaiku Gala in 2024 and Agency of the Year 2023 in its media agency category.
Reviews of Virta Helsinki
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